- Oversaw the team charged with external communications, employer brand, and social media strategy.- Collaborated closely with the CEO to cultivate and develop his media platform, strategically positioning him as an industry thought leader through media engagements and speaking opportunities.- Led communication strategy for earnings, product launches, acquisitions, and quarterly business surveys.- Oversaw the consolidation of acquired brands' social media channels into one cohesive strategy, streamlining operations and ensuring consistent brand representation.

- Proactive leader of a five-person team that oversees and executes all media and analyst relations for Atlassian’s 15 product lines, which include Jira Software, Trello, Confluence, and Bitbucket. - Works with cross-functional teams to deliver consistent storytelling and communications across all outbound channels.- Serves as trusted communications advisor to Atlassian’s senior technical leadership.

- Owned the end-to-end communications strategy for Google Cloud Platform to enhance brand and product perception with enterprise executives and developers. - Partnered with senior leaders (e.g. the SVP of technical infrastructure, VP of Product Management) to develop thought-leadership platforms and build their executive brands. - Responsible for cultivating strategic media and influencer relationships with business and enterprise technology journalists interested in the public cloud and development lifecycle. - Created launch plans, narratives, media pitches, and blog content for announcements and campaigns.

- Architected a comprehensive communications strategy for Microsoft’s cloud, enterprise server, and device management businesses resulting in high-impact media coverage with placement in top business and trade publications. - Developed, coached, and collaborated with a global community of communications and marketing managers responsible for scaling corporate communications campaigns within Microsoft’s international subsidiaries.

- Responsible for the global launch of Windows Server 2012 and System Center 2012 (combined $5B+/year business), reaching 1M IT Pros through digital marketing, product training, and product evaluation initiatives.- Created a virtual launch event experience with detailed content and leadership keynotes that received 250,000 visitors in the 30-days post launch. - Established an innovative pre-launch product readiness program to scale technical training to 15,000 additional IT Pros in low coverage markets through an event series presented by Microsoft MVPs.

- Responsible for the solution & transactional partner launch strategy for Windows Server 2008 R2, training 84,000 partners while reducing content creation costs by 75%.- Established a virtual partner advisory board with 20 members from eight countries to improve existing campaigns and shape new programs targeting SMB customers. - Implemented a segmentation study to effectively target marketing messaging at unique partner personas to increase usage of campaigns and programs.

- Created a global measurement system to track the effectiveness of local retail execution across 10+ countries.- Responsible for team of 75 global trainers that educated retail sales representatives and shifted market perception of the Windows Mobile brand.