Danielle Quintero Email & Phone Number

Miami, Fl, Us

Los Angeles Metropolitan Area

Continuously discovering new talent, while maintaining existing relationships and building brand loyalty.Responsible for developing and executing influencer relation activations and partnerships that help contribute to ColourPop's success in becoming the #1 Beauty Brand in EMV for a consecutive year with an average monthly EMV of ~50 million.Founded ColourPop's Virtual Masterclass Program. Responsible for booking talent and hosting classes with the industries' top rated celebrity makeup artists and influencers.Manage ColourPop's Influencer Affiliate Program.Head ColourPop's "ColourPop Crushes" program to partner with high performing ambassadors to develop curated bundles. Work closely with influencers/management to decide on product selection, theme, quantities, and bundle name.Coordinate product seeding to ensure influencers are receiving weekly launches and are equipped with their product favorites/must haves.Track, measure, and analyze performance across all campaigns and make strategic optimizations to achieve and exceed growth KPIs.Maintain organized and detailed monthly reports that track all key brand KPIs including PR list growth, monthly impressions, engagement, EMV, revenue, and ROI.

Greater Los Angeles Area

Miami, Florida

Responsible for managing 2,000+ influencers. Continuously searching for and collaborating with new influencers. Identifying which influencers are trending and analyzing which influencers are a good fit for our brand. Responsible for growing our PR list by 2-5% every month. Maintaining strong relationships with both macro and micro influencers and their management. Staying on top of payments, monthly shipping, influencer travel arrangements, influencer related events, PR, birthdays/milestones, and monthly campaigns.Analyzing which influencers are the best fit for each marketing and brand campaign. Coming up with unique ideas for these campaigns and PR boxes. Collaborating with other teams such as social media, marketing, events, and brands, which includes: assisting and being part of shoots, creating social media content, obtaining influencer content for online advertising, creating event guest lists, and reaching out to influencer owned cosmetic brands.Tracking and leveraging KPI's. Creating UTM links to track influencer engagement and conversion rates.Using influencer platforms such as Tribe Dynamics and Upfluence to analyze EMV, create monthly campaigns, and create monthly reports for brands and marketing.Evaluating influencer rates based off following, engagement, and monthly growth. Consistently negotiating to get influencers at lowest rates possible.

Miami/Fort Lauderdale Area

Assisted with the set up and management of client presence on social sites including Facebook, Instagram and other similar platforms.Assisted in the planning and execution of events, such as book tours, magazine launches, and non- profit organizations.Worked directly with arely PR's graphic designers to create flyers and invitations for upcoming events.Responsible for sending out invites to cliental and potential attendees, as well as promoting the events on all social media platforms.

Used efficient selling skills in a fast-pace, challenging, and competitive environment. Established a functioning client base, and gained extensive retail experience.

Bachelor Of Arts (B.A.), Communication And Media Studies; Minoring In General Business

Activities and Societies: Kappa Delta

High School