Danielle Baird Email & Phone Number

Graphic design isn't about making things look pretty -- it's a strategic business tool. I specialize in working with established businesses who want to grow.+ After re-branding, a non-profit theatre group doubled their lifetime audience total in just one year (from 10,000 to 20,000 people).+ After ditching DIY for professional design, an independent business coach says she feels confident when bidding for work against larger firms with huge staffs, like Lee Hecht Harrison or Korn Ferry.Select client list: Chicago Cubs; Museum of Contemporary Art, Chicago; Allscripts; Afflink; Erasing the Distance; United Stationers; DePaul Campus Recreation; Leading Visions, Inc.; Peleg Top, Inc.; Rich LitvinStudio status:Limited availability for new projects

Chicago, Il

I designed the curriculum for two special topics courses. The university's goal for this offering was to introduce journalism students to related disciplines and expand their skills. These workshops were taught in (4) four-hour classes (16 classroom hours) over 10 weeks.1) News Print Design - a primer in InDesign, Photoshop, Illustrator, design theory and typography, where students learned how to design a mini portfolio of their writing samples to present to prospective employers.2) Online Editing Tools - students learned how to set up a self-hosted WordPress website, install themes and plugins, and develop effective content. We touched on SEO, embedding multimedia, etc. Students were encouraged to create an online portfolio to present to future employers, but had the option to create whatever they'd like.

Catalog design, flyer design, annual report cover design, experience with variable data printing, art direction. I created the style sheets for the catalog that directed a remote team of production artists on the execution, as well as art directed supporting photography.

Produced collateral for the MCA Theater, including ads for local and national markets, postcards and brochures. I also designed the museum's 2009 tourism brochure.

Part-time student designer responsible for all advertising and print collateral for the department. Responsible for creating brochures, posters, logos, templates, art directing photo shoots, seeing projects from concept to completion, among other things.

Supervising the department's computer lab during open hours. Assisting students with projects and troubleshooting both programs (CS3) and printers as needed.

During this internship, I was mentored by the Senior Graphic Designer. I created mock-up posters and layouts, and for my final project, I wrote and designed a two-page story that was published in the October 2004 issue of Vine Line magazine, the official magazine of the Chicago Cubs.

I initiated and executed a re-design of the masthead and layout of the entire school paper. I was responsible for: overseeing writers and managing deadlines; writing stories, headlines, and captions; and copyediting.