Danielle Barclay Email & Phone Number

Auckland, NZ

Auckland, New Zealand

With a Diploma of Commercial Arts and Interior Design from Melbourne and over 20 years designing environments, brands and experiences throughout Australasia, I bring a wealth of experience in translating business needs and brand stories into unique and compelling spaces that customers love.My award winning interior design studio, Blur the Lines.

Auckland, New Zealand

99 is a Clemenger BBDO agency and I was the creative director and lead strategist of the experience design practise as well as a member of the executive team.I orchestrated a range of creative disciplines to deliver unique and seamless experiences as well as brand and retail communications, brand identity, spatial design, digital, activation and visual.

Auckland, New Zealand

Designworks, part of WPP AUNZ is Australasia’s leading brand design and experience agency.As the Managing Director of the Brand Experience practise, I was a member of the executive team and lead the architecture, interiors and interactive design teams.Brands: Spark NZ, Foodstuffs, BNZ, Silver Fern Farms, Fonterra, Air NZ, Tegel, Kiwibank, WPP Group, AKQA.

Melbourne, Australia And Auckland, New Zealand

Greater Group is a global retail agency creating retail stores and experiences throughout Australasia, Europe, USA and Asia. As a member of the executive team I reported directly to the CEO and had a varied role including developing the business strategy for global expansion into new markets, local and international marketing and pr, leading global.

Melbourne, Australia

Melbourne, Australia

e2, an independently owned experience design agency, specialising in customer experience led design and my role was to lead the design and strategy team to provide clients with an integrated design solution.I managed the strategic development of all projects, consulting with senior level clients to define the brief and objectives and develop the strategy.

Melbourne, Australia

Omnicom agency TRO, the UK’s largest experiential marketing agency was acquired by CPM and a merger with Retail Engine resulted in the launch of the first Australian office in Melbourne.Reporting to the Group CEO in London and the COO in Hong Kong, I set up and led the Australian office including business strategy, creative direction, account management.

Melbourne, Australia

DDB Shop rebranded to Retail Engine in 2010 and expanded into the Australian market through a joint venture between Omnicom agencies DDB and CPM. With a focus on integration of technology to produce one to one digital experiences, disciplines offered included strategy, store design, visual merchandising, display design, brand activations, point of sale and.

Auckland, New Zealand

Omnicom agency DDB NZ launched a new retail experience consultancy DDB Shop with foundation clients McDonald's and NZ Lotteries.The division focussed on filling a gap in the market for a specialist in physical and digital retail experiences and provided non-traditional advertising services including store design, visual merchandising, project management.

Auckland, New Zealand

Auckland, New Zealand

PBL Media division ACP was the largest magazine publisher in Australasia (now owned by Bauer Media) with subscriptions as a key channel.I started out as Circulation Business Manager focussed on retail marketing planning, scan data analysis, account management, product sell in direct with buyer, merchandising planning, point of sale, local marketing and.

London, United Kingdom

Associated Newspapers was a leading UK newspaper and website publishing group responsible for publishing key titles Daily Mail and the Evening Standard. The distribution division provided go to market strategies and solutions for internal and external publications. Brands - Daily Mail, Mail on Sunday, Evening Standard, USA Today, Hello, The Business, Front.

Brisbane, Australia

Diploma Of Commercial Arts (Interior Design)

Tahi

Certificate

Distinction

Cadetship