With a Diploma of Commercial Arts and Interior Design from Melbourne and over 20 years designing environments, brands and experiences throughout Australasia, I bring a wealth of experience in translating business needs and brand stories into unique and compelling spaces that customers love.My award winning interior design studio, Blur the Lines, specialises in branded environments and immersive experiences.We translate brands and their stories into innovative spaces to shop, eat, work, stay, play and explore.We listen, we translate, we create, then deliver.AWARD HIGHLIGHTS2024Good Design AustraliaBest In Show Architectural Interior DesignComvita Paengaroa WorkplaceRetail Interiors AssociationSupreme WinnerWinner Health and Beauty CategoryComvita Auckland Airport Store2023Designers Institute of NZGold PinComvita Paengaroa WorkplaceResene Total Colour AwardsWinner Commercial Interior Office AwardComvita Paengaroa Workplace

99 is a Clemenger BBDO agency and I was the creative director and lead strategist of the experience design practise as well as a member of the executive team.I orchestrated a range of creative disciplines to deliver unique and seamless experiences as well as brand and retail communications, brand identity, spatial design, digital, activation and visual merchandising.Clients include: Spark, Farmers, Kiwibank, Fidelity Life, Mazda and New World.

Designworks, part of WPP AUNZ is Australasia’s leading brand design and experience agency.As the Managing Director of the Brand Experience practise, I was a member of the executive team and lead the architecture, interiors and interactive design teams.Brands: Spark NZ, Foodstuffs, BNZ, Silver Fern Farms, Fonterra, Air NZ, Tegel, Kiwibank, WPP Group, AKQA, IHG Group, Genesis Energy

Greater Group is a global retail agency creating retail stores and experiences throughout Australasia, Europe, USA and Asia. As a member of the executive team I reported directly to the CEO and had a varied role including developing the business strategy for global expansion into new markets, local and international marketing and pr, leading global projects at a strategic and creative level, new business development and establishing and managing all business operations for the New Zealand business.Brands: Samsung, Optus, Google, Burgerfuel, New Balance, Emirates Leisure Retail (Hudsons Coffee), Pandora, Luxottica (OPSM), Coles Liquor, Hyundai, Westpac Group (Bank of Melbourne), JB Hi Fi, Sheridan, Chemmart and Helloworld

e2, an independently owned experience design agency, specialising in customer experience led design and my role was to lead the design and strategy team to provide clients with an integrated design solution.I managed the strategic development of all projects, consulting with senior level clients to define the brief and objectives and develop the strategy and creative solution.As a member of the exec team I was responsible for shaping the business strategy.Brands – Suncorp Bank, Pacific Brands, Bupa, Bupa Optical, ANZ, Sunglass Hut, Big W, The Light Foundation, Home Timber & Hardware, QT Mutual Bank, Philip Morris and Schiavello.

Omnicom agency TRO, the UK’s largest experiential marketing agency was acquired by CPM and a merger with Retail Engine resulted in the launch of the first Australian office in Melbourne.Reporting to the Group CEO in London and the COO in Hong Kong, I set up and led the Australian office including business strategy, creative direction, account management, PR and new business with overall P&L and operational responsibility. We developed strategically led brand experiences integrating innovative digital techniques which were leading the market throughout the Asia Pacific region. My role also focussed on developing our creative offer and client business regionally assisting in the launch of the offer into Asia and the UK.Key achievements included delivering forecasted growth within the first year, securing a significant global client Google and being names a Finalist in Adnews Specialist Agency of the Year 2012 and AMI Experiential and Brand Experiences Victoria 2012Brands – Google, Telstra, Intel, Westfield, Sephora, HTC, Acer, Diageo and NAB.

DDB Shop rebranded to Retail Engine in 2010 and expanded into the Australian market through a joint venture between Omnicom agencies DDB and CPM. With a focus on integration of technology to produce one to one digital experiences, disciplines offered included strategy, store design, visual merchandising, display design, brand activations, point of sale and events.As a member of the executive team I was responsible for the growth and profitability of the business unit with full P&L and operational responsibility and the expansion of the offer throughout the global network. Key achievements included building a strong division that was not only profitable in its own right but generated significant new business for other parts of the CPM business, securing significant new business wins with global brands including Intel and securing a merger with TRO Group to extend offer and accelerate growth globally.I was promoted within the group to launch the TRO agency in the Australian market, an experiential agency owned by CPM Group.Brands – Telstra, Intel, HP, Ripcurl, P&G, Kimberley Clark, Simplot, Lion/National Foods and Sony Ericsson

Omnicom agency DDB NZ launched a new retail experience consultancy DDB Shop with foundation clients McDonald's and NZ Lotteries.The division focussed on filling a gap in the market for a specialist in physical and digital retail experiences and provided non-traditional advertising services including store design, visual merchandising, project management, in store communication strategy and digital technology and innovation development. Brands – McDonald’s, Snowberry, JR Duty Free, Lion Nathan (LK, Appleton Estate, Coruba, Smirnoff, Johnnie Walker, Guinness, Steinlager, Corona) NZ Lotteries, Mercedes Benz, STIHL, ANZ, Telecom, Number 1 Shoe Warehouse, and AMI Insurance

PBL Media division ACP was the largest magazine publisher in Australasia (now owned by Bauer Media) with subscriptions as a key channel.I started out as Circulation Business Manager focussed on retail marketing planning, scan data analysis, account management, product sell in direct with buyer, merchandising planning, point of sale, local marketing and promotional campaigns via radio. Brands included Time, Who, Instyle, Wallpaper, Classic Car, Performance Car, D-PhotoI was promoted to manage the subscriptions department for the ACP Magazines portfolio of brands including all direct marketing activity, sales analysis, supplier management and systems implementation.Brands – Australian Woman’s Weekly, NW, Next, Home, Your Home and Garden, Taste, Metro

Associated Newspapers was a leading UK newspaper and website publishing group responsible for publishing key titles Daily Mail and the Evening Standard. The distribution division provided go to market strategies and solutions for internal and external publications. Brands - Daily Mail, Mail on Sunday, Evening Standard, USA Today, Hello, The Business, Front and Real Homes.