Danielle Barclay, Ms, Ba Email & Phone Number

Columbus, Ohio Metropolitan Area

Senior member of the marketing team for investigating, developing, and managing cross-functional patient-centric and brand-centric marketing campaigns while supervising a team of marketing specialists. Duties include owning the digital marketing and recruitment strategy for assigned therapeutic areas, brand identity, M&A integration projects, pain point resolution, website, public relations, human resources and business development support, reputation management, and vendor relations.

Columbus, Ohio Area

Demonstrated expert knowledge of data-driven marketing strategies which supported growth goals. Responsible for management of brand identity, advertising campaigns, website, social media, public relations, and sales support for the business development team. Supervised the marketing specialist and community outreach coordinator.

Granville, Ohio

Built a niche marketing and public relations firm that specialized in brand management, digital marketing, and media relations for more than 300 clients, sustaining 20+ high-profile contracts per month. Embraced a strategic focus on influence, credibility, and relevance to launch new products/services which led to 30% YOY growth. Mentored a team of up to 12 direct reports.

Hired to brand and launch the company’s first digital-only imprint, followed by six additional new product lines. Directed all publicity and marketing efforts in both the adult and young adult markets, including the design of innovative and resourceful product launch campaigns, development of catalogs, press kits, galley distribution, media placement, and advertising campaigns. Produced numerous New York Times and USA Today best-selling authors, contributing to the #8 bestselling book of 2012 in the US.

Granville, Ohio, United States

Master'S Degree, Marketing And Communication

Bachelor'S Degree, Business Adminstration With A Concentration In Marketing