Danielle Telford Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, Canada Area

Vancouver, Canada Area

Digital Communications and Analyticso Aligned with client on strategic imperatives and corresponding digital key performance metrics.o Worked closely with online activation teams to identify media objectives and creative solutions. o Analyzed campaign results and market research trends to identify new business opportunities.o Led initiative to create, implement, and present regular digital reports to client and business owners, that included meaningful data, insights, and recommendations.Client Relationshipso Worked closely with Regional Marketing Manager to identify business opportunities.o Attended regular calls and meetings with business owners to present and discuss campaigns, strategy, sales, and recommendations.o Completed market research to present recommendations to clients and business owners.Planning and Strategyo Strategic planning, execution, and management of multi-million dollar budgets including annual, quarterly, and special initiative plans.o Led innovative special initiatives leading to rise in sales and lasting campaign performance.o Collaborated across multiple teams (marketing, accounts, activation, creative) to create and align on strategy and campaign execution.o Utilized company research tools to identify key target audiences and optimal media channel allocations.

Digital Communications and Analyticso Worked closely with online vendors to optimize campaigns and reach objectives.o Managed Google and Social platform campaigns; making client recommendations and optimizations.o Created and presented post campaign reports to clients.Planning and Strategyo Responsible for putting together media recommendations and blocking charts based on current trends, research, and client direction.o Optimized media plans to maximize the campaign reach and frequency.o Built strong relationships with clients to understand their brand and media objectives and provide them with exceptional service.

Vancouver, Canada Area

Media Buying and Optimizationso Coordinated projects and campaigns between vendors, clients, and the agency for quick turnaround and implementation.o Created blocking charts and cost summary reports.o Verified accuracy of contracts and resolved financial discrepancies.o Analyzed measurement data to plan and execute local and network broadcast, print and out of home buys.o Negotiated and booked campaigns with stations, inputting and checking/approving contracts, and managing ongoing campaign maintenance (pre-emptions and makegoods).

Bachelor Of Arts (B.A.), Psychology

Activities and Societies: Alpha Phi Women's Fraternity

Education record