Danielle Blugrind Email & Phone Number

San Mateo, Ca, Us

San Jose, California, Us

#WeAreRoku - streaming television and whole home entertainmentAs an integral member of the Account Acquisition Marketing Team, the Roku Consumer Insights team and I lead all research initiatives designed to bring more consumers onto America's #1 streaming platform - currently 70MM strong! I conduct Global consumer insights initiatives for our Streaming Players and Smart Home business.

Cincinnati, Ohio, Us

Creating strong relationships with clients, crafting custom market research solutions to solve business problems and grow sales for clients, delivering the highest quality market research.

Deliver specific, high-level, actionable insights based on customized research addressing specific questions from clients in consumer package goods, retail, food and beverage, television and entertainment, restaurants, and financial services industries and other business-to-business and business-to-consumer marketers. Collaborate with clients to create brand strategies for reinventing product lines with revised marketing and brand positioning, market direction planning, and development of new opportunities. Conduct independent qualitative and quantitative research to develop concise, clear, and innovative presentations visualizing client stories, paths, and action strategies. Manage data collection and project strategies. Establish and maintain strong client relationships to deliver full customer satisfaction and secure client referrals.Key Projects: Desserts Platform Development – Fast Food ClientBudget: $125K Team Size: 20+ client and co-branding stakeholders Methodology/Tools: Ideation; Qualitative and Quantitative Research“Generations” Event – Restaurant ClientBudget: $90K Team Size: 500+ client stakeholders Methodology/Tools: Ethnography, Qualitative Exercises, Online Quantitative SurveysAdvertising & Sponsorship Strategy – Cable TV ChannelBudget: $90K Team Size: 40+ client and advertising/sponsorship stakeholders Methodology/Tools: Qualitative and Quantitative ResearchTheme Park CommunicationsBudget: $50K Team Size: 100+ client stakeholders Methodology/Tools: Focus Groups; In-Home Interviews in Asia

Irvine, Ca, Us

Managed activities of five managers and analysts and administered annual budget of $5M. Initiated research projects, developed additions to product line, and recognized opportunities to expand operations beyond primary day market into early morning/breakfast and late-night markets. Led all brand-level tracking and implemented new tracker tools. Delivered key market and product insights based on analysis of research data. Drove organizational change beyond quick service restaurant (QSR) to broader consumer trends and satisfiers for enhanced customer experiences.Key Projects:* Led two-year strategic development project researching competitive products, pricing, market positioning, product name options, and pre-launch advertising for introduction of Big Bell Value Menu in 2004. Ensured product pipeline and development efforts complied with menu design and brand strategy. * Spearheaded initiative for re-entry into late-night market through five-year evolvement of strategy for advertising, consumer awareness, branding, and integration with daytime market.* Championed launch of frozen beverage platform and drove resolutions of multiple issues, including consumer resistance and franchisee opposition to equipment costs.* Built innovative, proprietary online option panel of 5K loyal product users.

El Segundo, California, Us

New Brunswick, Nj, Us

Master Of Business Administration (Mba), Business Administration And Management, General

Ba, Social Ecology