Danielle Brogdon Email & Phone Number

Detroit, MI, US

Oakland, CA, US

• Led the experiential execution for Pandora’s HBCU Homecoming takeover during Morehouse’s 2022 Homecoming yielding $1.75M+ in sponsorship revenue, amassing over 10M+ impressions, and 2300+ attendees exceeding goals by 30%
• Managed partnership deals for Pandora’s sponsorship of music festivals & events including SXSW, BET Awards, Mary J. Blige’s Strength of a Woman Festival, ONEMusic Fest, etc. increasing brand consideration and buzz.
• Coordinated marketing and artist procurement for exclusive digital content series’ Africa’s Next, ONE Caribbean, Soul & Ginger, and Pandora Playback amassing over 30k+ views
• Managed development for Clio award nominated 3D billboard & dance party in Times Square celebrating Black Music Month
• Through brand initiatives, exceeded YOY listener goal benchmarks by 7% - 763k in 2021 vs 820k in 2022

Oakland, CA, US

• Co-created Multicultural Brand Marketing team which seeks to build empathy and empower through representation while connecting culture with content all year long with multicultural audiences (Black/African American.
• Co-managed $10M marketing megastar campaign for Lebron James’ UNINTERRUPTED on Linear TV, digital, and social
• Created 20+ multicultural campaigns to date on social channels (Facebook, Instagram, Twitter, Snapchat, & TikTok)
• Secured two sponsorship placements for the 2020 BET Hip Hop Awards and 2020 Soul Train Awards
• Spearheaded the creation of Pandora’s first Kwanzaa Playlist driving 3.5k total listeners and 19k total spins

Oakland, CA, US

• Assisted in executing $14M brand campaign across eight markets highlighting revamped Pandora app and features
• Led go-to-market strategy for integrated content and cultural marketing campaigns including increasing paid influencer marketing benchmark from 80% to 90% on social platforms, creative content, and brand positioning
• Partnered with cross-functional senior leadership in brand, marketing analytics, and creative to curate best market positioning for vertical units improving 14% YOY
• Launched 15 promotional campaigns for events to date - ~$80k in spend, ~25MM impressions, ~7MM reach
• Served on launch Pandora Live – virtual concert experience on live.pandora.com amidst COVID-19 pandemic
• Managed relationships with media partners to create impactful media strategy for product relaunches, media buys, and parallel brand partnerships

Oakland, CA, US

• Created a DACI (driver, approver, contributor, and informed) campaign process to improve the go to market strategy from beginning to end for cultural moment campaigns (i.e., Black History Month, Latin History Month.
• Collaborated with Brand Marketing Vice President and Senior Manager to expand creative and experimental marketing tactics
• Managed marketing initiatives for Back to School campaign promotion reaching thousands a two month period
• Acted as a partner liaison by attending all fall campaign which impacted radio, television, and streaming listeners
• Exceeded performance metrics to increase Pandora’s brand awareness, user interface, and customer reviews

New York, NY, US

• Scheduled daily content for Insomniac, The Groove, Soul Town & Diplo's Revolution satellite stations using Zetta and Music Master programming software
• Edited artist interviews with Gladys Knight, Smokey Robinson, and The O’Jays for 2019 Black Music Month programming on The Groove
• Helped develop new show 'Billboards #2's' which highlighted songs that were #2 on the Billboard charts from 1958-2018
• Compiled and organized third party playlist for record label distribution based on weekly programming
• Increased audience participation through giveaways, on-air phone screening, and email blasts

• Managed a team of 36 volunteers as they learned the programming role of the radio station
• Programmed and scheduled music, drops, and commercials for all day on-air rotation
• Scheduled celebrity and artist interviews for station promotion including Arin Ray, Ari Lennox, City Girls, DVSN, and more
• Interviewed Dave East and Daniel Ceasar for In the Mix content
• Participated on planning committee for annual Howard Hottest event (talent contest for student DJs, producers, and artists)Trained volunteers on Adobe Audition and Music Master to schedule radio programming

• Created and developed short film idea for BET film development
• Completed script coverage on features, unscripted, and scripted television submissions
• Monitored social media and online sources for industry trends via analytics
• Performed various administrative functions including filing paperwork, delivering mail, office cleaning, and bookkeeping
• Assisted with television & motion picture script development strategies
• Developed television story maps for current and upcoming projects

• Ingest music into the system using audio vault software for radio shows
• Assist in creating media advisories for web content
• Engage in music research via consumer relations to uphold the sound of the station

• Managed and trained a team of 11 volunteers on programming content for radio stations
• Programed and scheduled music, drops, commercials for all day, continuous on-air rotation
• Booked and interviewed celebrity interviews including Kevin Ross, Syd (The Internet), and Ty Dolla$ign
• Pitched ideas for radio station promotional events to hosts and leadership
• Ingest music into the audio vault for radio shows using professional radio software

• Created social media posts for the Everything Girls Love Entertainment Instagram
• Researched the latest news in entertainment
• Organized and formulated breaking entertainment news articles for the websites

• Assist Executive Administration with daily and concert related responsibilities
• Liaison between concert venue and artist management for hospitality
• Ensured all performing artist’s hospitality needs are met in preparation for the concert
• Prepared performance details and sent details to relevant departments for awareness

New York, US

• Compiled production binders for show advancement
• Assisted with production to execute office operations while on site
• Coordinated talent check-in for arrival and departure to allocated locations for events
• Operated as a liaison between Jesse Collins Entertainment talent department and talent representatives

• Created social media post for artist, producers, and writers managed under Timeless/AMP Publishing
• Organized and hosting listening events for artist on college campuses
• Promoted artists under the umbrella of Timeless and AMP Music Publishing

Washington, DC, US

• Manage all responsibilities associated with celebrity panel event including set-up, organizing registration, providing transition space for guests, and social media promotions

Bachelor Of Arts (B.A.), Arts, Entertainment, And Media Management

Certificate, Music Industry Essentials

Bachelor'S Degree, Arts, Entertainment, And Media Management