Danielle B. Email & Phone Number

Global, Global, Oo

- Spearheaded the design, planning, and implementation of a company-wide AI and machine learning program and a global marketing project management program, managing cross-functional teams to ensure seamless execution, strategic alignment, and consistency. This initiative enhanced visibility and consolidation efforts across the organization.- Developed and standardized intake forms and project processes for both AI/ML and marketing initiatives, streamlining project intake and resource allocation across platforms (aha! for AI/ML and Smartsheet for marketing).- Recognized as a top performer, I'm currently leading a segment marketing stretch assignment to enhance understanding and strategic positioning in the Molecular POC market, identifying growth opportunities and driving differentiation for the organization.

Global, Global, Oo

- Transformed budget management, maintaining variance within 1% on a $40M global marketing budget through process improvements.- Led transformational initiatives as the Global Marketing Change Management Lead by crafting strategic visions, engaging stakeholders, developing change management plans, and implementing the ADKAR model, resulting in increased efficiency and strong employee buy-in.

Chicago, Us

Chicago, Us

- Spearheaded implementation of budget management tools, optimizing processes for global marketing teams.- Coordinated with Finance to manage a $10M budget, monitoring expenditures and securing approvals for unplanned costs.- Partnered with Field Marketing and Sales to design on-site/off-site event landing pages, boosting campaign effectiveness.

Burlington, Massachusetts, Us

- Prospected and qualified leads for Inside and Field Sales, producing outbound marketing videos to target unmet market needs.-Surpassed sales quota by 140% in Q3 and 10% in Q4

Lowell, Ma, Us

Marketing Co-Op | Chelmsford, MA | January 2015 - June 2015- Conducted extensive attention to detail when collecting and analyzing data from multiple sources to combine into one logical spreadsheet with pivot tables and histograms for the Vice President of Strategic Workforce Practice and the Analytics Big Data Team.- Demonstrated strong creative skills, when creating a plug-in catalog that is beneficial to the Presales department. - Performed exceptional communication skills when interacting with customers and potential customers regarding Kronos products at the SAPPHIRE NOW & AGUS Annual Conference Trade Show.Presales Intern | Chelmsford, MA | June 2015 - January 2016- Utilized Excel skills to create analytical data that tracks Zendesk requests and department sources- Routed inquires to appropriate departments.- Involved in interviewing qualified Co-Op candidates for next cycle hiring.- Trained the Presales manager on the Zendesk.