Danielle Bua Email & Phone Number

Garden City, Ny

Manage creative and functional activities of design staff of five to develop over 100 new tabletop patterns, wire pantryware/organization and glass drinkware per year for $130 million division with major brands, including Pfaltzgraff and MikasaLead and execute brand-right and market-right design through design staff; direct designers with regards to pattern engineering and layoutEvaluate new art from licensed and non-licensed artists for suitability and placement within brands; Initiated the selection of the Kim Parker brand which increased our brand and floor presence at Macy's and other major retailers.Lead internal creative/art review meetings to ensure presentation of mass saleable, brand right trend and product concepts. Distribute approved pattern layouts to Category Managers for product samplingReview and assess samples with Category ManagersWork with Trend VP on future design vision, including product trend, style and innovation for design teams, category managers, senior management and key customersConduct comparative retail, internet and magazine research for trends, opportunities, and new ideas. Identify and translate external design trends to ensure product collections are brand-right, innovative, saleable and connect with buyers and our target consumer audienceInitiate and maintain licensing contracts and partnerships

Connecticut

Responsible for the growth of the AD Lines licensing program and coordinating on-going expansion through regular contact with existing licensing partners.Managed existing licensing partner relationships with contract oversight, product sample review and approval, and regular and frequent dissemination of new art images from AD Lines artists to all appropriate partnersProspected and solicited new licensees in all appropriate product categories by phone, email and face-to-face contact as necessaryCoordinated various trade show presentations (as related to licensing opportunities – West Coast Art and Frame Show, SURTEX Show)

New York, Ny

Directed the selection and development of artwork for over 100 new pattern collections per year within the Oneida dinnerware product category.Directed in house designers with regards to pattern engineeringDistributed approved pattern layouts to product development team for sampling.Reviewed and assessed samples with product development team.Held meetings with product development and sales team to present new artwork and potential licensors.Conducted comparitive retail, internet and magazine research for trends, opportunities and new ideas.Coordinated production samples for licensed artists.Maintained project and budget spreadsheet.Maintained licensing contracts

Responsible for the marketing and promotion of four business-to-business trade publications: CRM, Field Force Automation, Knowledge Management and Small Business Computing magazines and their respective websites.