Director, Release Strategy
Current
Mar 2024 - Present
AeroLeads people directory · profile
Danielle Canepa Email & Phone Number
Marketing Strategy | Integrated Marketing | Brand Marketing
at
Cineverse
1 work email found
@lionsgate.com
2 phones found area 310
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Strategy | Integrated Marketing | Brand Marketing
Location
Los Angeles, California, United States
Who is Danielle Canepa? Overview
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Quick answer
Danielle Canepa is listed as Marketing Strategy | Integrated Marketing | Brand Marketing at Cineverse, based in Los Angeles, California, United States. AeroLeads shows a work email signal at lionsgate.com, phone signal with area code 310, and a matched LinkedIn profile for Danielle Canepa.
Danielle Canepa previously worked as Director, Release Strategy at Cineverse and Senior Manager, Global Marketing Strategy at Lionsgate. Danielle Canepa holds Innovation And Entrepreneurship Graduate Program, Business, Management, Marketing, And Related Support Services from Stanford University Graduate School Of Business.
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{first_initial}{last}@lionsgate.com
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Profile bio
About Danielle Canepa
As a Senior Manager of Global Marketing at Lionsgate, I lead and align cross-functional teams to efficiently drive life-cycle marketing campaigns for multi-million-dollar film productions. I use a highly strategic and analytical approach to creatively problem-solve and achieve desired business outcomes, such as increasing user retention, enhancing brand recognition and awareness, and boosting sales revenue.I have a strong foundation in developing and identifying strategy, film positioning, and target audiences for consumer campaigns at scale, thanks to my graduate program at Stanford University and my previous roles at Lionsgate. I have spearheaded multiple projects to explore new release strategies, such as Early EST, Day & Date, and PVOD, and successfully executed marketing campaigns for titles such as Arkansas, Wander Darkly, Power Rangers, and The Commuter. I have also managed third-party distribution deals with Netflix, Studio Canal, Saban, Skydance, and A24, representing over $15M in revenue.I am passionate about innovation and entrepreneurship, and I constantly seek to leverage my marketing and business skills to drive engagement and growth for brands. I am proficient in setting KPIs, developing effective brand strategies, and implementing tactics to optimize results. I am also instrumental in collaborating cross-functionally across internal teams, executives, agencies, creatives, and filmmakers, and building strong relationships with key partners.
Listed skills include Social Media, Marketing, Marketing Communications, Microsoft Office, and 21 others.
Current workplace
Danielle Canepa's current company
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5 roles
Danielle Canepa work experience
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Senior Manager, Global Marketing Strategy
Direct and align cross-functional teams to efficiently drive life-cycle marketing campaigns. Use a highly strategic and analytical approach to creatively problem-solve and achieve desired business outcomes. Drive marketing campaigns forward by preparing strategy briefs, leading cross-functional meetings, developing campaign recaps and updates, and establishing timelines for global tactics such as, trailer releases, key art debuts, press days, exhibitor takeovers, and social executions. Manage overall campaign budget and coordinate activities associated with Creative, PR, Digital, Paid Media, and Distribution.• Recognized as a key leader by the President of Distribution at Lionsgate, chosen as the marketing representative for a corporate task force responsible for re-imagining the studio's processes.• Led go-to-market plans for the theatrical launch of Hitman's Wife's Bodyguard, including strategy formation with the Research team, positioning the film as an essential sequel. Managed a cross-functional marketing budget of over $30M, resulting in the film capturing the #1 spot in America for two consecutive weekends and achieving $70M at global Box Office.
Apr 2020 - May 2023
Manager, Integrated Marketing
Strong foundation in developing and identifying strategy, film positioning and target audiences for consumer campaigns at scale. Spearheaded multiple projects to explore new release strategies, including Early EST, Day & Date, and PVOD. Managed title throughout life-cycle, starting with greenlight through consumer viewership. Developed innovative marketing campaigns. • Directed marketing campaign for Lionsgate Acquisition title Arkansas; played pivotal role in implementing innovative multi-platform release strategy and achieved great success by working in conjunction with Operations team to get title live for pre-order. • Oversaw release of special multi-platform project Wander Darkly and collaborated creatively with cross-functional teams on awards campaign, enabling small title to enter 2020 Awards conversation and achieving filmmakers’ gratification.
Sep 2018 - Apr 2020
Associate Brand Manager, Home Ent. And Tv Distribution Marketing
Served as authority on assigned titles/ brands. Managed third-party distribution deals with Studio Canal, Saban, Skydance and A24. Created holistic campaign release strategies for content releases in collaboration with cross-functional teams, involving Creative, PR, Media, and Social. Socialized campaign strategy and creative with key partners, including internal collaborators, filmmakers, executives, and partners.• Successfully executed marketing campaigns for digital and packaged releases of Tent-Pole Theatrical releases, such as Saban’s Power Rangers and The Commuter, and signature Lionsgate television properties, Orange is the New Black and The Royals, representing $15M+ in sales. • Acted as brand manager on Saban to coordinate marketing campaigns for Jay & Silent Bob Reboot film; secured premium placement on official Jay & Silent Bob’ Merchandise store-front on Amazon, resulting in increasing sales, achieving #3 on Apple Top Movies Chart, and earning recognition as week's top retailer with 7K sold units.
Mar 2016 - Sep 2018
Social Media Coordinator, Digital Marketing
Formulated and executed robust social marketing strategies for 50+ titles across Facebook, Twitter, Instagram, and 60+ organic/paid home entertainment social campaigns for new releases and catalog.• Created social editorial calendars while adhering to predetermined messaging strategy, and tracked audience growth and campaign performance against goals and KPIs. • Managed creative agencies responsible for the successful social campaign for the digital and packaged release of The Hunger Games: Mockingjay - Part 2, resulting in an impressive $55M in domestic DVD and Blu-ray sales.• Recognized as one of the first studios to implement Snapchat into marketing campaigns, raising industry standards and growing followers from 0 to 170K+.
May 2015 - Mar 2016
2 education records
Danielle Canepa education
Innovation And Entrepreneurship Graduate Program, Business, Management, Marketing, And Related Support Services
Stanford University Graduate School Of Business
Bachelor'S Degree, Marketing Communication, Media Studies & Consumer Behavior
University Of Southern California
FAQ
Frequently asked questions about Danielle Canepa
Quick answers generated from the profile data available on this page.
What company does Danielle Canepa work for?
Danielle Canepa works for Cineverse.
What is Danielle Canepa's role at Cineverse?
Danielle Canepa is listed as Marketing Strategy | Integrated Marketing | Brand Marketing at Cineverse.
What is Danielle Canepa's email address?
AeroLeads has found 1 work email signal at @lionsgate.com for Danielle Canepa at Cineverse.
What is Danielle Canepa's phone number?
AeroLeads has found 2 phone signal(s) with area code 310 for Danielle Canepa at Cineverse.
Where is Danielle Canepa based?
Danielle Canepa is based in Los Angeles, California, United States while working with Cineverse.
What companies has Danielle Canepa worked for?
Danielle Canepa has worked for Cineverse and Lionsgate.
How can I contact Danielle Canepa?
You can use AeroLeads to view verified contact signals for Danielle Canepa at Cineverse, including work email, phone, and LinkedIn data when available.
What schools did Danielle Canepa attend?
Danielle Canepa holds Innovation And Entrepreneurship Graduate Program, Business, Management, Marketing, And Related Support Services from Stanford University Graduate School Of Business.
What skills is Danielle Canepa known for?
Danielle Canepa is listed with skills including Social Media, Marketing, Marketing Communications, Microsoft Office, Advertising, Facebook, Social Networking, and Entertainment.
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