Responsible for building, developing, and managing a marketing department charged with brand management, graphic design, print production, digital marketing, signage, translation and language access, digital marketing, and advertising for the largest public library system in the Rocky Mountain West region with over 27 cultural and historic locations and 815+ employees.- Defines and stewards brand guidelines, usage, and voice for consistency across all languages and channels based upon qualitative research around culture, competition, and accessibility - Develops, executes, and evaluates all system wide marketing strategies and key brand initiatives with S.M.A.R.T.(I.E.) KPIs in alignment with organizational mission, vision, and values- Proposes, plans, and balances 5th largest departmental budget in the organization Informs creative direction with qualitative and quantitative research - Crafts compelling strategies and copy that drive internal and external brand awareness by appealing to audience needs/behaviors- Advises and Informs strategic positioning and customer experience for multiple interdivisional project teams, leadership, and executives- Distills complex information and effectively disseminates salient details to various stakeholders and audiences

Managed a high performance team responsible for target audience research, digital copywriting, and reporting. Researched and advised on customer MarTech stacks. Streamlined operations while ensuring the performance of detailed customer strategies. Reported directly to the CEO.

Identified, designed, planned, tested, developed, executed, managed, monitored and enhanced all sales-marketing campaign processes & workflows in support of lead generation • Integrated & optimized Salesforce CRM and Marketing Automation Tools (ie. Pardot, Hubspot) • Planned campaigns digital & traditional campaigns resulting in +148% ROI (FY2017) • Provided tradeshow support for 50+ events per year for 3 business units

Developed & executed on marketing vision, plan and budget for the world's largest performance poetry competition. • Coordinated and managed 11 team members and 13 sponsors • 10,000 total attendees throughout week-long festival • Supported overall event strategy and logistics including sponsorships and ticket sales

Oversaw local and regional marketing plans, budgets, signage requests & reporting for all Oakwood properties and key markets.- Highly visible role with cross-functional due diligence team including senior management- Structured & managed multiple six figure startup budgets for newly acquired properties- Managed all annual property budgets totaling more than $765k- Supervised Regional Marketing Specialist in the execution of day-to-day tactics for 15 domestic locations and key markets

Managed all local restaurant marketing activity for Old Chicago Pizza and Taproom (101 restaurants).• Structured & managed $200,000 regional marketing budget• Coordinated marketing for new restaurant openings averaging weekly sales +9% system avg.• Developed local restaurant marketing toolkit consisting of 100+ customizable templates

Supported Mrs. Fields Cookies and TCBY brand managers by aligning local store marketing efforts with national promotions.• Launched TCBY’s first non-dairy frozen yogurt - Silk® Chocolate Almond (+80% sales)• Established creative request process saving 3-5 work hours/week• Tracked all invoices against ad fund budget

Managed and coordinated all branded external communications including social media, email, print, community relations/outreach and RFP responses.• Revenue increased by 197% 2009 - 2012 • Attained +10 awards & recognitions in 2011 alone• Received Constant Contact Email Marketing All Star Award (2010 & 2011)• Received 2011 staff award for hard work

Chamber Connect is a leadership program of the Colorado Black Chamber of Commerce Foundation. The intensive 10 month program consists of formal workshops, discussion panels, and events designed to enhance mid level professionals, entrepreneurs, and community leaders. In addition to unique and innovative curriculum, Chamber Connect provides an environment that fosters personal and professional networking with other participants, alumni, and Colorado’s most influential leaders.

- Received Work Ethic Award and Community Service Award upon graduation- Led planning committees for community service projects for the Black American West Museum and Manual High School - Developed/Honed in on Personal, professional and community leadership skills- Expanded Business, political and community networkEngaged in curriculum topics such as:- “Discovering Your Personal Brand” - “Understanding Organizational Culture” - “Strategic Thinking” - “Denver: A Rich Heritage”

Developed and managed a comprehensive marketing campaign within the budget of the event, including marketing, advertising, and assisting Host City Chair (HCC) with sponsorship/fundraising, outreach and promotional activities. These activities culminated in a sold out final stage event on March 9, 2012.Increased public awareness of WOWps 2012 and encouraged local attendance and support. Worked alongside other volunteers and coordinated them as necessary.

Presents announcements before congregation as well as on video.

Creation and distribution of communications including Newsletter and Email Announcements. Works collaboratively with Senior Editor and Director of Communications.

Assists with administrative and marketing tasks including the development of event announcements, event posting and registration.

Support online marketing campaigns

Assisted with marketing, advertising and publicity tasks. Duties included research, compiling recaps of advertising campaigns, compiling spreadsheets and contact lists, press kits and press releases, grass-roots marketing and web promotions.