Dani Clark work email
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Dani Clark personal email
I have diverse hands-on experience across tactical media planning, comms strategy and content creation that allow me to work cross-functionally to execute campaigns that achieve goals. I am a systems thinker that always brings high enthusiasm, constant curiosity and deep dedication to any opportunity that I am involved in.
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Marketing ManagerMasterclass Feb 2024 - PresentSan Francisco, California, Us -
Comms + Media Strategy SupervisorAccenture Song Mar 2023 - Feb 2024New York, UsSenior-level strategist - Expert in GTM media and creative strategy leveraging data + cross-channel expertise to design a range of campaigns (full-funnel, product launch, stunt activations, etc) built to deliver on KPIs. Lead audience segmentation, targeting strategy, PESO ecosystem development and creative briefings to maximize growth, engagement and ROI. Drive cross-functional integration with Planners, Analytics, + Creative. -
Comms StrategistDroga5 Aug 2021 - Mar 2023New York, Ny, UsI worked in a hybrid position focusing on both comms + paid, owned and earned media strategy with experience across a variety of client categories including B2B Tech, CPG and Solar Energy. I specialized in audience journeys, campaign ecosystems, engagement frameworks, competitive analyses, moments strategies, cross-channel media plans and creative task briefs to help deliver impact in market. Worked cross-functionally with Data, Creative and Brand Teams to deliver on campaign and client goals for both high-impact activations and full-funnel initiatives. -
Adjunct InstructorUniversity Of Oregon Nov 2021 - Dec 2022Eugene, Or, UsI served as an Adjunct Instructor teaching an Intro to Comms Strategy course to undergraduate, graduate + MBA students introducing the foundations of comms planning + creative strategy via a self-developed curriculum. -
Brand + Media Strategist | EntertainmentHorizon Media Jul 2019 - Aug 2021New York, New York, UsI worked on the SHOWTIME + Paramount accounts focusing on cross-channel media strategies (traditional + digital) to drive live tune-in, general content viewership, DTC acquisition, FYC marketing and consumer retention. I successfully drove cult viewership and awareness across entertainment genres for shows like Yellowstone, Yellowjackets, Billions, Desus + Mero, Ziwe and many more. In addition to successfully driving viewership + new user acquisition, I on-boarded SHOWTIME and developed operational processes while launching 20 campaigns in the first quarter of business. In preparation for campaign launches, I managed creative teams, traffic and production timelines as the team lead for media activation. -
Media Planner And BuyerAllen Hall Advertising Jan 2019 - Jun 2019I worked as a media planner and buyer across multiple accounts within Allen Hall Advertising, a full-service advertising agency at the University of Oregon. I planned and bought media across traditional, digital, social, out-of-home and experiential advertising channels.
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Graduate Research AssistantUniversity Of Oregon School Of Journalism And Communication Jan 2019 - Jun 2019Eugene, Or, UsI served as a graduate research assistant under Dr. Troy Elias within the University of Oregon's School or Journalism and Communication. I assisted Dr. Elias on two research projects, one regarding media's impact on global climate change perceptions and the second regarding LatinX and Hispanic audience identity research. -
Summer FellowIrts Foundation Jun 2018 - Aug 2018New York, Ny, UsI was one of the 38 fellows selected out of 1,500+ applicants to participate in an extensive one-week media industry boot camp teaching up-and-coming communicators career planning, networking, and interviewing skills by attending industry social functions followed by a nine week internship placement at a New York-based media corporation. -
Marketing And Communications InternDiscovery Inc Feb 2018 - Apr 2018New York, UsI served as the spring Marketing and Communications Intern for the Media Strategies Team at Discovery (formerly Scripps Networks Interactive). I assisted with owned media planning and strategy to drive tune-in for HGTV, Travel Channel, DIY Network and Great American Country across digital, social, experiential and television. Responsibilities:- Support the media strategies team with on-air and off-channel advertising projects that promote on-air series and drive tune-in- Create short-form social media videos for paid promotions - Identify opportunities for promotion strategies to support network programming- Ideate and develop concepts for brand marketing partnerships and experiential marketing initiatives- Participate in weekly/monthly meetings with marketing teams- Monitor marketing trends and competitors -
Executive Producer And Video EditorThe Volunteer Channel Aug 2015 - Jan 2017I served as executive producer and director for a student run, debate-style sports show broadcasted around campus and live on YouTube.Responsibilities:- Coordinating talent, script, graphic, and clip footage before show production- Directing show during production- Operating switch board- Directing talent through IFBs- Post production editing using Adobe Premier Pro and Final Cut Pro- Post production uploading shows via YouTube or Vimeo- Communicating with studio staff, audio and camera operators, and programming directors- Setting up teleprompters- Checking the set up of studio equipment
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Supervising/Associate Producer InternHsn May 2016 - Jul 2016St. Petersburg, Fl, UsI served as the summer intern to the supervising and associate producers at HSN on a weekly basis. Responsibilities:- Creating media content such as packages and sound bites for show segments - Assisting culinary stylists for on air culinary displays, working with a culinary team and chefs like Curtis Stone to execute on air culinary demonstrations- Pre-production and live studio assistant for Wendy Williams' live audience show - Researching and composing reports about guests for upcoming features and projects - Creating social media content to engage customers and increase social media following- Creating trend reports and finding corresponding materials to support trends - Pulling clips from previous segments for review- Pulling clips and product information for product and brand reports- Communicating with vendors, guests, merchandising team, producers, and live show personnel- Participating with the Supervising and/or Associate Producers with day-to -day project management responsibilities and requests - Participating with live show execution, help submit requests for assets and on-air content- Writing product details and captions for on-air graphics- Participating in communicating with Producers, live show and other support teams - Attending content and asset meetings -
Production AssistantDocumentary: 15 To Life Kenneth'S Story Dec 2012 - Dec 2012I worked as a production assistant on the documentary 15 to Life: Kenneth's Story, which aired on PBS and at various film festivals across America.- Responsibilities included:- Camera and tripod set up and take down- Boom mic operation- Breakdown and loading of equipment- Assisting in the filming of a court hearing
Dani Clark Skills
Dani Clark Education Details
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University Of OregonAdvertising And Brand Responsibility -
University Of Tennessee, KnoxvilleMinor In Business Administration
Frequently Asked Questions about Dani Clark
What company does Dani Clark work for?
Dani Clark works for Masterclass
What is Dani Clark's role at the current company?
Dani Clark's current role is Marketing Manager at MasterClass.
What is Dani Clark's email address?
Dani Clark's email address is da****@****hsn.com
What schools did Dani Clark attend?
Dani Clark attended University Of Oregon, University Of Tennessee, Knoxville.
What are some of Dani Clark's interests?
Dani Clark has interest in Sports, Health, Children, Volunteering, Education, Environment, Science And Technology, Psychological Research, Human Rights, Religion.
What skills is Dani Clark known for?
Dani Clark has skills like Microsoft Office, Microsoft Excel, Powerpoint, Public Speaking, Nonprofits, Event Planning, Qualitative Research, Sports, Onboarding, Employee Engagement, Social Networking, Customer Service.
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