Dani Clark Email & Phone Number

San Francisco, California, Us

New York, Us

Senior-level strategist - Expert in GTM media and creative strategy leveraging data + cross-channel expertise to design a range of campaigns (full-funnel, product launch, stunt activations, etc) built to deliver on KPIs. Lead audience segmentation, targeting strategy, PESO ecosystem development and creative briefings to maximize growth, engagement and ROI. Drive cross-functional integration with Planners, Analytics, + Creative.

New York, Ny, Us

I worked in a hybrid position focusing on both comms + paid, owned and earned media strategy with experience across a variety of client categories including B2B Tech, CPG and Solar Energy. I specialized in audience journeys, campaign ecosystems, engagement frameworks, competitive analyses, moments strategies, cross-channel media plans and creative task briefs to help deliver impact in market. Worked cross-functionally with Data, Creative and Brand Teams to deliver on campaign and client goals for both high-impact activations and full-funnel initiatives.

Eugene, Or, Us

I served as an Adjunct Instructor teaching an Intro to Comms Strategy course to undergraduate, graduate + MBA students introducing the foundations of comms planning + creative strategy via a self-developed curriculum.

New York, New York, Us

I worked on the SHOWTIME + Paramount accounts focusing on cross-channel media strategies (traditional + digital) to drive live tune-in, general content viewership, DTC acquisition, FYC marketing and consumer retention. I successfully drove cult viewership and awareness across entertainment genres for shows like Yellowstone, Yellowjackets, Billions, Desus + Mero, Ziwe and many more. In addition to successfully driving viewership + new user acquisition, I on-boarded SHOWTIME and developed operational processes while launching 20 campaigns in the first quarter of business. In preparation for campaign launches, I managed creative teams, traffic and production timelines as the team lead for media activation.

I worked as a media planner and buyer across multiple accounts within Allen Hall Advertising, a full-service advertising agency at the University of Oregon. I planned and bought media across traditional, digital, social, out-of-home and experiential advertising channels.

Eugene, Or, Us

I served as a graduate research assistant under Dr. Troy Elias within the University of Oregon's School or Journalism and Communication. I assisted Dr. Elias on two research projects, one regarding media's impact on global climate change perceptions and the second regarding LatinX and Hispanic audience identity research.

New York, Ny, Us

I was one of the 38 fellows selected out of 1,500+ applicants to participate in an extensive one-week media industry boot camp teaching up-and-coming communicators career planning, networking, and interviewing skills by attending industry social functions followed by a nine week internship placement at a New York-based media corporation.

New York, Us

I served as the spring Marketing and Communications Intern for the Media Strategies Team at Discovery (formerly Scripps Networks Interactive). I assisted with owned media planning and strategy to drive tune-in for HGTV, Travel Channel, DIY Network and Great American Country across digital, social, experiential and television. Responsibilities:- Support the media strategies team with on-air and off-channel advertising projects that promote on-air series and drive tune-in- Create short-form social media videos for paid promotions - Identify opportunities for promotion strategies to support network programming- Ideate and develop concepts for brand marketing partnerships and experiential marketing initiatives- Participate in weekly/monthly meetings with marketing teams- Monitor marketing trends and competitors

I served as executive producer and director for a student run, debate-style sports show broadcasted around campus and live on YouTube.Responsibilities:- Coordinating talent, script, graphic, and clip footage before show production- Directing show during production- Operating switch board- Directing talent through IFBs- Post production editing using Adobe Premier Pro and Final Cut Pro- Post production uploading shows via YouTube or Vimeo- Communicating with studio staff, audio and camera operators, and programming directors- Setting up teleprompters- Checking the set up of studio equipment

St. Petersburg, Fl, Us

I served as the summer intern to the supervising and associate producers at HSN on a weekly basis. Responsibilities:- Creating media content such as packages and sound bites for show segments - Assisting culinary stylists for on air culinary displays, working with a culinary team and chefs like Curtis Stone to execute on air culinary demonstrations- Pre-production and live studio assistant for Wendy Williams' live audience show - Researching and composing reports about guests for upcoming features and projects - Creating social media content to engage customers and increase social media following- Creating trend reports and finding corresponding materials to support trends - Pulling clips from previous segments for review- Pulling clips and product information for product and brand reports- Communicating with vendors, guests, merchandising team, producers, and live show personnel- Participating with the Supervising and/or Associate Producers with day-to -day project management responsibilities and requests - Participating with live show execution, help submit requests for assets and on-air content- Writing product details and captions for on-air graphics- Participating in communicating with Producers, live show and other support teams - Attending content and asset meetings

I worked as a production assistant on the documentary 15 to Life: Kenneth's Story, which aired on PBS and at various film festivals across America.- Responsibilities included:- Camera and tripod set up and take down- Boom mic operation- Breakdown and loading of equipment- Assisting in the filming of a court hearing

Master'S Degree, Advertising And Brand Responsibility

Bachelor Of Science In Communications And Information, Major In Journalism And Electronic Media, Minor In Business Administration