Danielle Devery Email and Phone Number

Lead a team of seven digital marketers and oversee the email/SMS, website optimization, content marketing, online reviews, and organic social strategy at CleanChoice Energy. Integral in helping the team accomplish the 44% YoY Digital enrollment growth and increasing LTV 33% YoY in 2023.Highlights include: - Implementing new on-site lead generation strategy- Collaborating with Growth/Revenue, Direct Mail, and Sales teams to execute multi-channel customer journeys-Work cross functionally with our Technology team to support the rebuild CleanChoice Energy's customer enrollment platform

Led the email team to achieve 22.76% YoY sign up growth and 9.4% enrollment growth in 2023.Generated $700K in customer LTV from the SMS channel in its first full year as a channel

Launched SMS channel for CleanChoice Energy in 2022Oversaw an email template redesign to match CleanChoice Energy's updated website and brand guidelines.

Collaborated with product marketing, sales, and product management teams by serving as a digital marketing subject matter expert to help create quarterly integrated marketing campaigns. Managed a team of two and oversaw the daily execution of marketing tactics across email, advisory.com, and social media to help generate brand awareness, lead generation, and contract renewal for technology products and consulting offerings related to Advisory Board's care variation reduction business line.

I wrote, coded, and sent weekly emails that educated more than 25,000 end users on how to use Advisory Board’s technology applications by disseminating information on product updates, new features, and webinar training opportunities. I maintained a consistent online content pipeline to build and publish webpages on advisory.com containing healthcare research best practices, technology training resources, and user guides created by the member education teams.Based on the content produced, I created monthly email editorial calendars with educational content for my assigned technology portfolio and provided content strategy recommendations based on email and web performance.

Assisted with the promotion of ASH’s meetings, services, and award programs to the Society's 14,000 members. My responsibilities included monitoring marketing campaigns, drafting marketing copy, conducting market research, compiling campaign analytics, and executing email campaigns.

Created and updated more than 70 Living Profiles of physicians and types of patients that highlighted attitudinal and behavioral insights towards medicine and media consumption habits. Executed corporate media plans for inVentiv Health, Blue Diesel, and GSW and provided media recommendations for the FY2012 year. Performed competitive analysis reports tracking media spending and creative work of clients’ brands and their competitors, and completed research requests on media trends for new business pitches and annual media planning purposes.

Wrote weekly blog posts about fitness and fashion trends geared for girls between the ages of 12-16. Interacted with the Girls' Life online audience by moderating comments and responding to readers' questions.

Provided marketing support to several OhioHealth service lines including sports medicine, women's health, neurology, cancer care, cardiology, and neighborhood care by writing and editing marketing collateral and web content. Oversaw the planning and execution of several small events to promote OhioHealth's services including an associate bus tour, women's health seminars, and open houses for a outpatient surgery center and primary care facility.