Danielle Fritz Email & Phone Number

Purchase, New York, US

Purchase, New York, US

• Consulting engagements leveraging business management, brand development, marketing, and strategy skills:
• Launched Visual Strategy VisPlan strategy and planning app for Microsoft Teams – synthesized consulting methodology, created consulting video advisories, developing launch plan
• Created tools for a boutique consulting firm including a marketing strategy framework and brand development key
• Supported firm in structuring their value propositions within innovation start-up & strategic change programs
• Developing a new market entry strategy for a client’s medical device innovation
• Created a brand positioning, launch plan, and sales and marketing plan for Empti, a Swiss food container recycling start-up

• $750M global wine company incl. Freixenet (#1 global sparkling wine), Segura Viudas, & Gloria Ferrer wines
• Developed and executed new strategy and brand plans to revitalize the $51M import portfolio while serving as Interim Marketing Director over a 10-month period, with responsibility for 6 direct reports. Created a new.
• Revitalized the $33M Freixenet brand by creating a new strategy targeting female Millennial consumers. Turned around decline and grew 13% in volume and, through premiumization, profit by 27%
• Created new 360-degree brand campaigns including Halloween, Movie Nights, Summer Cocktails, and National Bubbly Day (social day founded by Freixenet), growing brand awareness from 14% to 25%
• Created advertising campaigns using print, OOH, digital and video, and sponsored media partnerships, achieving 430M annual impressions including 5.1M branded content engagements
• Managed agencies to drive social media and influencer marketing, reaching 33% of Millennial women annually, as well as Entertainment PR and product placement with 1B annual impressions

Louisville, KY, US

• $3.6B global wine & spirits company including Jack Daniel’s, Woodford Reserve Bourbon, and Sonoma-Cutrer wines
• Led brand strategy and consumer research projects across the portfolio of brands, including portfolio strategy, brand planning, and market and competitive analysis
• Responsibilities expanded from tactical sales and marketing projects within the UK to managing pan-European strategic brand management projects throughout Western Europe
• Managed external agencies and internal stakeholders in campaign development and execution, such as Jack Daniel’s Harley Davidson campaign at Gatwick airport, increasing sales by 250% with improved product mix
• Developed and launched 10+ new products and/or product formats, including line extensions (Southern Comfort Lime), Ready-to-Drink products (Jack Daniel’s & Coke cans), and new categories (Super Premium Whiskey)
• Managed Facebook and CRM communications across brands and developed a handbook for using social media in brand communications, distributed globally

Nice, FR

• European consulting firm specialized in quantitative and qualitative consumer research for fragrances
• Performed customer interviews and research to identify product positioning and development opportunities, providing analysis and recommendations in support of four new product launches
• Conducted surveys to determine consumer preferences for scented products and fragrances

GB

Stockholm, SE

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.), Economics

Diplôme Du Programme International