Binary Fountain’s social intelligence platform Chatter Insights is used by leading apartment community organizations to engage residents online, manage reputation and improve customer experience.Chatter Insights continuously monitors feedback from social media, surveys and web commentary to equip apartment communities, management firms, and marketing teams with the actionable insights needed to increase customer engagement, improve operations and drive sustainable bottom-line results.

- Oversee websites, internet listing services, and Property Solutions and is responsible to make them informative, relevant, and current for customers, employees and consumers, to include updates on events, new items, marketing efforts, media, innovation, market activity congruent with company philosophies.- Responsible for the coordination of development, advancements, technology upgrades, creativity to social media resources. - Identify, analyze issues, patterns and trends in customer requests about products/services.- Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns- Overseeing the social media strategy for the company.- Responsibility for planning and budgetary control of all digital marketing- Review new technologies and keep the company at the forefront of developments in digital marketing.- Deliver monthly reports with statistics and results for each account

␣ Responsible for all Leasing, Marketing, and Training for 10 properties made up of 1,294 units/3,320 beds␣ Created and implemented effective Renewal Structure, having all properties be on average 35% renewed, and a high of 50%␣ Ensure current occupancy is maintained, goals are met, and NOI is increased␣ Interview, train, develop, and manage ␣ Market and Advertise Communities via creating marketing collateral using Adobe Master Suite␣ Effectively transitioned and trained 4 properties in 2 months␣ Report to Regional Manager and Third Party Owners on a weekly basis giving them insights on current leasing and suggesting changes as needed

 Lease & Market 446 unit off-campus housing community serving West Lafayette, IN residents Improved community image and raised occupancy to 93% Pre-leased community 95% occupancy for Fall 2010 with 46% Renewal Received award for most renewals in company! Hire, train, develop, manage and terminate when necessary 2 Keystones and 3 Full Time Leasing Agents Market and Advertise Communities Live on-site, being available for after hours on-call response

 Lease & Market 532 bed off-campus student housing community serving predominately Louisiana State University, Southern University and Baton Rouge Community College students Improved community image and raised occupancy to 96% Pre-leased community in April 2009 to 100% occupancy for Fall 2009-2010 with a 34% renewal rate Roommate Match residents and place in desired units Plan Events for Community and Surrounding Area - Conduct consistent & successful resident programming, promoting academic initiatives Hire, train, develop, manage and terminate when necessary 6 Community Assistants Market and Advertise Communities Live on-site, being available for after hours on-call response

 Lease & Market 532 and 612 bed off-campus student housing communities serving predominately Louisiana State University, Southern University and Baton Rouge Community College students Improved community image and raised occupancy to 100% & 98% Pre-leased communities to 100% occupancy for Fall 2007 and 2008 with a 30%+ renewal rate at each Roommate Match residents and place in desired units Plan Events for Community and Surrounding Area - Conduct consistent & successful resident programming, promoting academic initiatives Hire, train, develop, manage and terminate when necessary 10 Community Assistants Market and Advertise Communities Live on-site, being available for after hours on-call response

Lease and Market 1145 bed off-campus student housing communities serving predominately Louisiana State University and Baton Rouge Community College Pre-leased communities in May 2008 to 100% occupancy for Fall 2008 Roommate Match residents and place in desired units FROM THE DESK OF