As an independent contractor, I’ve partnered with a diverse range of clients across technology, hospitality, media, and home services, delivering expertise in account management, paid media, and social strategy. My roles have involved driving performance and engagement across digital channels, optimizing media strategies, and ensuring brand objectives are met with precision.Project Highlights:- Account Manager (Information Technology Company)- Media Manager, Paid Social (Home Services Company)- Paid Media Specialist (Global Hospitality Company)- Social Media Strategist (Media Start-up)- Media Manager, Paid Social (Media Agency)

Led paid social efforts for an array of youth-focused awareness, direct response, and influencer initiatives. Oversaw full life cycle of campaigns across various platforms including Meta, TikTok, Snapchat, Twitter, Pinterest, and Reddit, specializing in: media strategy, campaign management, data analysis, and media partner relations.Campaigns include: Depressions Stick, Breath of Stress Air and This is Quitting

▪ Collaborated with key stakeholders to execute 250+ results-driven digital media campaigns.▪ Leveraged multi-channel advertising (CRM, Display, Social, Video, OOH,) to drive awareness.▪ Drive execution by analyzing performance and optimizing for maximum campaign success.▪ Maintain strong relationships with media partners including YouTube, Facebook, TikTok, etc.▪ Artists consist of 2 Chainz, Alessia Cara, Big Sean, DaniLeigh, Jhene Aiko, and many more.

▪ Clients consisted of Amazon, Arby's, FDA, Lego, Prudential, and Sony Music Entertainment.▪ Served as trusted media advisor for brands and advertisers, managing $2M+ in client spend.▪ Developed custom social video solutions and implemented YouTube video campaigns.▪ Provided clients with campaign wrap-up decks, noting key insights and recommendations.▪ Achieved above Q2 2018 goal by 53+% and retained 85% of client relationships from Q1.

Results-driven, “go-to” media expert, skilled in liaising with Sales, Editorial and Production teams within a high-growth, start-up environment. I tackled quality control during the sales process and artfully created branded media strategies that translated success for clients including Baby Jogger, BodyArmor, Dewar's, Graco, Mattel, Walt Disney World, and many more.▪ Partnered with internal teams to produce cutting edge strategies to meet/exceed client goals.▪ Collaborated with Sales Managers to develop RFP's, securing $800K in branded partnerships.▪ Managed overall project scope providing direction during strategy, ideation, and execution.▪ Implemented ad campaigns, generating +50K page views and 2.5MM Facebook video views.▪ Spearheaded onboarding training program for new-hires.

Responsible for managing all aspects of integrated digital media campaigns from setup, to execution, to post campaign for brands including Henri Bendel, Alexander Wang, Healthfirst and American Home Shield.▪ Leveraged media partners to develop strategic marketing solutions that met client needs.▪ Worked with cross-functional departments to ensure flawless execution of media campaigns.▪ Handled daily media partner correspondence to foster positive working relationships.▪ Presented clients with quarterly business reviews highlighting relevant learnings, industry trends, and recommendations for future initiatives.

Provided general media support to Media Team to provide strategic digital media plans, holistic media solutions and top quality service to clients including Sleepy’s, Theory and Terminix.▪ Issued RFP’s to media partners, analyzed proposals and negotiated rates for final selections.▪ Utilized media research tools and resources to aid in campaign recommendations.▪ Gathered necessary assets and collaborated with Ad Ops team to launch campaigns.▪ Leveraged DoubleClick Campaign Manager to complete daily campaign management tasks.▪ Assisted ongoing campaign management including reporting, budget pacing, and optimizations.

Internal liaison between Ad Delivery and Client Service teams; providing daily service needs around live digital campaigns, technical issues, and performance goals for brands including Verizon Wireless, Kohl's, PUMA, New York, and Company and Sonic.▪ Drove the preparation, launch, and fulfillment of client ad campaigns for 15+ brands.▪ Utilized DoubleClick Campaign Manager to manage ad delivery of all digital campaigns.▪ Used creative asset QA process to ensure individual site specifications were met.▪ Implemented and managed third-party tracking on behalf of partners.▪ 2014 participant of ZenithOptimedia's global cultural immersion program in Madrid, Spain.

Member of the New College Hire Development Program (NCHDP), responsible for implementing various assigned projects in the Service Assurance space as it relates to organizational enhancements, company initiatives, and employee moraleRotation One | Implementation Project Program Manager▪ Oversaw 2/month projects, from inception to completion, with all necessary departments.▪ Developed outline for Director’s newsletter, distributed to 250+ employees weekly.▪ Managed 16-member tactical team to provide solution-based proposals to workplace challenges.▪ Contributed to site content, design, and creation of Service Assurance internal SharePoint site.Rotation Two | My Sprint Business Support Associate▪ Provided My Sprint Business web support for General Business customer base.▪ Completed 500+ tickets, troubleshooting and delivering issue-resolution to site-related matters.▪ Reviewed, updated, and created process documentation.Rotation Three | Business Analyst▪ Collected data and assisted in generating daily, weekly, and monthly ticket volume reports.▪ Assisted with ad-hoc requests and brainstorming sessions to enhance process efficiencies.

Summer intern selected as Co-leader of Overarching Project, responsible for guiding 14 interns with strategic planning, troubleshooting and quality control▪ Evaluated 1000+ recorded calls via Tech Support and identified gaps in knowledge base systems.▪ Accumulated data and conducted quantitative and qualitative research with data analysis.▪ Introduced new concepts to enhance the Sprint brand by improving customer service processes.▪ Holistically maintained coordination of project with weekly meetings, conference calls, and calibrations.

Spring intern selected to help enhance the system efficiencies and recruiting processes withing the Human Resources department▪ Managed records of 200+ employees/potential candidates for transition to Jobvite database.▪ Collaborated with team to restructure the organization of its filing system for employee records.▪ Attended weekly meetings and engaged in group discussions.

Summer intern who assisted in the development of regional brand awareness for company’s products and services, with Marketing and PR Assistant Vice Presidents▪ Responsible for managing 7 volunteer teams at weekly, promotional community service events.▪ Composed and edited press release drafts and performed research for marketing events.▪ Key stakeholder in preparation of local event, ArtPrize, by attending mandatory venue meetings, developing online profile, and recruiting local artists for exhibit space.