Doyle is a back office provider that helps franchise owners build lean systems to scale their operations.Achievements and Responsibilities:• Drive traffic and leads with SEO, paid ads, and email marketing.• Design digital LED displays for brand partnerships with the Columbus Blue Jackets and Georgia Bulldogs.• Re-branded and designed new website and sales collateral to drive sales with franchise owner target audience.• Spearheaded 30-day migration from HubSpot to Salesforce, while improving cash flow and revenue tracking.• Built ARR, MRR, YTD, and projected revenue reports in Salesforce, to identify revenue drivers and pipeline leaks.

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As the sole member of AutoSweet’s marketing team I was responsible for driving lead generation and revenue growth with minimal resources and an extremely tight advertising budget. Despite these constraints, I spearheaded marketing initiatives that helped elevate AutoSweet's monthly revenue by ~250% compared to monthly revenue when I started with the company. These efforts played a pivotal role in achieving two consecutive years of double-digit revenue growth, effectively reversing AutoSweet’s previous year of flat growth.Key Achievements:• Delivered a 500% increase in lead generation and reduced the cost per lead by 88% by implementing a data-driven digital advertising strategy.• Grew website conversions by 180% and conversion rates by 244% by transforming an outdated website into an efficient lead generation platform.• Updated AutoSweet’s email strategy, developing multiple nurture funnels that led to an eightfold increase in revenue within six months compared to the previous 16-month campaign.• Developed a comprehensive tracking framework using Pardot and Salesforce to enhance transparency into AutoSweet’s most impactful advertising channels.• Doubled organic search traffic within the first year through the implementation of a targeted SEO strategy focusing on low-funnel keywords for automotive marketing search terms.• Developed and authored a series of authoritative marketing guides, webinars, case studies, and brand videos.

• Managed ~$5,000 monthly budget for multiple PPC campaigns• Increased lead generation by 400% and tripled conversion rate for PPC campaigns and maintained growth by optimizing landing pages• Managed and coordinated multiple in-person and digital events• Created and enforced HMB’s brand guidelines companywide and with third-party vendors• Designed a variety of print and digital assets and produced several brand videos using the Adobe Suite• Wrote case studies, brochures, marketing emails, and more• Created, delivered, and helped sell HMB’s first SEO service offering and acted as client-facing consultant• Designed and customized ecommerce website/theme for HMBCapture.com on Shopify with HTML/CSS and Liquid template language and automated product ads to Google AdWords • Imported nearly 1,000 products to HMB Capture Shopify from disparate sources and ensured costs matched partner pricing rules and regulations using advanced Excel formulas• Calculated GP by salesperson and product for Capture team with Excel macros and later transferred data and calculations to PowerBI• Created a custom WordPress theme for HMB corporate website utilizing PHP and HTML/CSS• Designed Learning Circle Software website and targeted education search terms with SEO, doubling organic search traffic• Designed previous HMB company website using Sitefinity, created custom templates and widgets with ASP.NET

HMB acquired Learning Circle Software in 2018. I helped implement a new digital marketing strategy that including a new messaging, website, and lead generation tactics. I also assisted with general marketing such as sales presentations and trade shows.• Designed Learning Circle Software website and customized WordPress theme using HTML/CSS and PHP. Optimized site for SEO for targeted education-related search terms which now make up more than 50% of traffic to website• Managed sales and design team• Attended trade shows and assisted in booth design• Automated CRM system and integrated with website, email marketing system, and PPC campaigns

• Improved site utilization and lead generation by developing easy to navigate landing pages• Developed brand new website to comply with corporate rebrand using ASP.NET, HTML and jQuery• Developed lead generation tools that utilized Salesforce and Dynamic PDF APIs

• Designed company website to comply with web 2.0 standards and enhance search engine optimization• Collaborated with coworkers to create a design that attracted the target market• Increased site traffic 300%

• Traveled across 11 European countries with AESU’s grad tours to capture promotional video footage• Created +12 advertising videos for AESU’s Essential Europe, Classic Europe, and Cosmopolitan Europe trips

•Demonstrated, explained, and instructed Ohio State students, faculty, and staff with multimedia related projects•Monitored computer lab, collaborated with coworkers in creating multimedia projects

•Designed and organized two student marketing campaigns affecting 1500 students•Created marketing videos to enhance company websites and social media tools •Assisted in redesigning company websites to comply to web 2.0 standards•Updated product showroom to increase profit and usability