Manages global marketing efforts, including lead generation, social media, content marketing, and event management, to drive awareness and demand for MadCap Software’s SaaS solutions and professional services.

Ran operations and fulfillment of all digital marketing services for an e-commerce client base of 50+. Oversaw team of 9 digital marketing strategists and creatives, including mentorship and career development.

Lead end-to-end digital marketing initiatives driving strategy and optimization as part of a cohesive global marketing plan to increase awareness and funding for the CAF mission. Focused on developing growth opportunities in new digital markets.

Managed social and content marketing strategy including developing, optimizing, and implementing trigger and nurturing campaigns and integrating with Pardot and Salesforce with the goal to increase speed from MAL to MQL, then nurture them to sales-ready status.

Educated and managed community Facebook group on best social media and influencer marketing practices and how to run a profitable blog. Responsible for engaging, supporting, and inspiring group members by responding to questions and fostering a responsive environment.

Full-time family and lifestyle blogger focused on content creation and brand partnerships related to family, parenting, food, healthy living, crafting and entertaining.

Performed day to day execution of blog post and social media campaigns including handling a majority of the correspondence with influencers directly relating to the campaigns. Responsible for evaluating all campaign content from influencers to ensure it meets Sway/SITS and Client expectations. Targeted and worked with experts in the social media and blogging fields to help teach educational classes to our network to increase knowledge of various platforms.

Contracted with Collective Bias to manage influencer marketing campaigns including posting blog opportunities within the Social Fabric community, preparing campaign instructions, and assisting with participant selection. Handled a majority of the correspondence with the bloggers directly relating to the campaigns. Responsible for evaluating all campaign content to ensure it meets Collective Bias and Client expectations.

Created and developed social media campaigns to increase visibility and traffic to blog and social media outlets, to create and write blog posts pertaining to the current market interests, covering events in which our designs are featured, and projects completed by the designers. Helped implement social media strategy for Facebook and Twitter to engage audience and increase sales.

Processed loan disbursements for construction lenders and privately funded projects. Duties included budget changes, disbursement requests, and funding procedures. Processed payments to vendors and subcontractors and obtained supporting documentation such as invoices, lien releases (labor & material), and W-9’s. Responsible for all new accounts and account maintenance; meeting with clients, preparation of fund control agreements, account set up, amending existing agreements, and close outs. Familiar with construction/lending procedures and lien laws. BICA Mechanics Lien Law seminar - completed and certified. Bonded in compliance with the California Escrow Law.