Danielle Dear Email & Phone Number

United States

Agency R&R→ Met with agency partners weekly to discuss client projects, new leads, and directional objectives for the agency. → Operated as a strategic lead for client projects. → Assisted in developing project scopes and pitches. → Guided entry-level talent in executing brand positioning and communication strategy.Notable Projects: Group 532→ Simplified the language the brand used to describe itself. → Identified key audience motivations for talent, B2B agency partners, and potential clients. → Wrote a creative brief that outlined the business objectives, and strategic direction, and created a guiding framework for developing a visual identity and creative tone and voice. → Mentored, advised and directed a junior strategist supporting the project.

Notable Projects: Littlerobe Angus Ranch → Developed a differentiated brand position and language that expressed the brand’s core USP. → Created personas and a communication framework that aligned different media channels with specific audiences. The mindsets and motivations of each persona group allowed us to create messages and CTAs tailored to each audience and channel. → Introduced a CRM tool to help facilitate one-to-one customer engagement. → The final result was an annual messaging calendar, a revised approach to budget allocation for media spend, and a set of metrics and KPIs to track messaging and media effectiveness. Equitbl. → Established brand language to describe the startup’s unique, UX-driven approach to DEI training. → Developed a bifurcated messaging strategy that allowed the brand to build trust with two stakeholder groups (employees and employers) that, at times, have opposing needs and motivations. While the two sides of the messaging strategy matched 1-to-1, each set of messages emphasized the outcome and results that mattered most to each audience group.

Los Angeles, California, United States

Agency R&R→ Primary research lead and responsible for creating insight reports. → Wrote internal case studies and copy for the agency's social channels. → Developed resources for new client pitches. → Worked collaboratively with cross-functional teams that spanned design, UX development, campaign teams, media teams, and executive leadership. Notable Projects: VCA Brand Architecture and Sub Branding→ Conducted internal stakeholder interviews with leadership across various MarComm and Operations departments.→ Assisted in developing a framework that broke various hospital services into unique VCA sub-brands with individual personalities and marketing approaches. → Took the primary lead in developing the sub-brand positioning for VCA Emergency Care Services. VCA International Brand Management Strategy→ Developed a series of business case studies that looked at how several international brands have approached international expansion. Presented insights and learnings to key brand personnel and the COO. Metrolink Rider Acquisition Research and Messaging Framework → Organized a set of 5 consumer focus groups and wrote the discussion guide used by the Qualtrics moderator. → Helped develop a robust New Rider messaging framework to be used across MarComm to attract and retain new riders. Metrolink Discounted Fair Launch Campaign→ Helped define the strategic and creative direction for a launch campaign for a new, free student fair product. The campaign surpassed expectations with a 2,000% increase in app downloads and 16,000+ students created accounts in the first month of launch. Coyuchi Strategic Positioning→ Mapped consumers’ emotional, social, and functional needs to product features. → Developed revised brand language and tone and voice. Rexford Broker Messaging Strategy → Created a comms strategy that integrated audiences that spanned B2B clients, corporate investors, commercial real estate property owners, and real estate brokers.

→ Wrote and roughly scoped projects for New Business Leads→ Pitched clients with support from agency leadership and key leads with relevant experience for the project’s scope.

Notable Projects: On Chic Baby Clothes → Repositioned the brand from a product-oriented D2C website to a community-oriented luxury baby brand. → Utilized social listening and consumer research to identify an unmet psychological need in new mothers who were tired of the picture-perfect depiction of motherhood and longed for the joyful yet messy moments they experienced in their day-to-day lives. → The final campaign leveraged candid photography and regional language to make the brand feel personally invested in the lives of its audience. Liled’s Candy Kitchen → Repositioned a cherished 100+-year-old local legacy brand for a new generation of consumers. → Developed a brand identity for both the physical retail location and a new, in-house packaged candy. NW Rapid Manufacturing → Shifted a B2B manufacturer’s T&V from stoic and serious to a lighter tone that better reflected the wickedly smart and playful team they are. → Identified multiple tracks for potential growth and expansion into new industries and with new target demographics.→ The new, vibrant brand identity resulted in a 27% increase in lead generation.Clark St Soap Co → Created a brand identity and launch strategy for an artisan soap startup. → Used consumer and market research to identify the main decision factors when purchasing personal care items. → Worked with the creative team to leverage these emotional and psychological drivers to create a brand identity and voice that would capture consumer's attention even through digital-only interactions. Gritty, intimate photography and graphic treatment create a tactile feeling that translates across print and digital. → The brand successfully placed its line of products in 4 physical retail stores in the first six months of launch.

Greater Los Angeles Area

--> Pitched and won independent projects that spanned researching market opportunities, building brand positioning, creating comms strategies that expanded a client's addressable market, and creating product launch campaigns and investor pitch decks. --> Worked with businesses across tech, education, fashion, manufacturing, photography, finance, and consumer goods to develop market positioning and growth strategies. --> Developed communication strategies using a mix of social, email, podcast advertising, and white papers to help brands achieve their marketing goals. --> Wrote and edited copy for website, blog, email, & social media.Co: Collective Worked on two accounts with the NYC-based agency Co: Collective.--> Develop a revised brand position and refreshed internal language for The Men's Wearhouse and parent company, Tailored Brands. --> Assisted in analyzing the qualitative data and learning gained from a consumer study done in partnership with Dscout. --> Helped develop competitor analysis for a digital product launch for the company Chewy.

Greater Los Angeles Area

Began work in a digital design capacity making a series of vector files that were turned into embroidered patches sold through Nordstrom Rack and Hautelook. Transitioned into a brand building role when I redesigned their website, started the company's Facebook and Instagram channels, and began a series of email campaigns. The brand's following grew slowly but steadily to 200+ customers in a few months and the website's online revenue increased by 500%.

Greater Los Angeles Area

I regularly assisted in making patterns for private label collections. I was also tasked with photographing samples and creating line sheets for the buyers and the showrooms that we shipped our collections too. I was also involved with the technical design of the garments by sourcing fabrics and writing technical instructions for the in house production team.

Greater New York City Area

Assisted in daily activities related to the design and production of clothing for both celebrity clients and the studio's fashion label. This included working with directly with the company’s head designer, patternmakers, and seamstresses to assist in pattern making, sewing, and fittings.Operated as a stylist assistant for a photoshoot and Courtney Act's NYC stage performance. Helped in creating merchandise displays at Capsule and writing information packets for buyers to review the collection and make purchasing decisions. Experimented with hand dying techniques and fabric manipulation techniques.

Alterations on dresses, suits, pants, jackets, tuxes, and other apparel items. Some custom made clothing, but mostly selling formal wear such as wedding, prom, and formal dresses, as well as selling suits and renting tuxedos.Operated Retail Software