Danielle Denman Email & Phone Number

New York, Ny, Us

Paramus, Nj, Us

Paramus, Nj, Us

• Leads the largest and most diverse team of the PPC department by providing support to team members through technical advice on their accounts and client escalations. • Ensures department goals are met such as obtaining reviews, increasing budgets, adding platforms, client retention, technical experiments, platform certifications, blog posts, and partnerships. • Conducts quarterly reviews of team members and helps sets goals for career and team growth in addition to meeting individually on a weekly and as-needed basis. • Assists the Director of PPC in hiring and training new team members as well as assigning accounts. • Meets regularly with the Director and other team leads to strategize and help grow the department. • Expresses thought leadership and acts as an example to other team members as the founding member of the Small Business team. All responsibilities above are in addition to responsibilities of the PPC Analyst position below.

Paramus, Nj, Us

• Manages strategy, planning, analysis, and operations for new and existing PPC accounts on platforms such as Google, Microsoft, Meta, and other various channels.• Audits and presents strategies to potential and existing clients by communicating directly through email, phone, and/or video conference on a regular basis.• Spearheads project management and operations by building, creating, and optimizing accounts by implementing effective marketing campaigns and landing pages.• Collaborates with local and international team members within the company through project management software, direct message, and video conferencing on projects and various internal initiatives.

Paramus, Nj, Us

• Managed the Digital Marketing team of 3+ people including the Digital Content Coordinator, SEO Specialist, and part-time interns while reporting directly to the Digital Marketing Director.• Managed and oversaw all digital marketing campaigns with monthly budgets up to $50K per account working directly with various paid search (SEM) platforms on Google and Bing as well as monitoring and reporting on all Display, Video, and Social (SMM) campaigns. • Developed partnerships with external vendors to communicate campaign strategy implementation while managing campaign calendars, budgets, and platform spends.• Developed reporting templates and produced monthly reports providing a high-level overview of digital marketing performance to the digital marketing director, the internal sales and account teams, and clients.• Present digital marketing opportunities to clients including but not limited to social media marketing, SEM, display, video, digital audio, email marketing, SEO, website building, and traditional media.

Paramus, Nj, Us

• Managed several Display, Video, Social, and programmatic campaigns with monthly budgets up to $5K per account on various digital demand-side platforms (DSPs) such as the Google Display Network (GDN), Centro, Rocket Fuel, Choozle, Facebook Business/ Ads Manager.

Paramus, Nj, Us

• Supported and organized multiple clients by maintaining relationships with budget holding decision-makers, acting as a liaison between the client and agency, and reporting directly to the vice president of marketing & sales.• Utilized multiple points of collaborative software to research, plan, develop, revise, monitor, and manage teams for marketing campaigns with both traditional media and digital advertising projects.• Created and presented budgets, quotes, invoices, project proposals, and monthly performance reports to clients.

Hawthorne, New Jersey, Us

• Monitored, reported, and responded to client online customer review platforms including but not limited to Yelp, Google, and DealerRater.• Created, scheduled, and posted social media content for both internal and client profiles on multiple platforms utilizing social media calendars.• Performed digital media analyses to assist sales persons with pitching prospective clients analyzing their strengths, weaknesses, opportunities, and threats.

Fair Lawn, New Jersey, Us

• Researched and developed social media campaigns to increase brand awareness of the company.• Engaged with potential buyers within the target market by interacting with them through blog commenting on posts and starting conversation through various social media outlets.• Assisted the sales department by researching merchant opportunities of privately-owned stores in the target market, countrywide.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Marketing