Danielle Dubrow Email & Phone Number

- Build, manage and expand offers to targeted key segments leveraging both data modeling & first-of-its-kind gating capabilities to influence member behavior, resulting in up to $100MM incremental revenue- Evaluate opportunities with Analytics & Advanced Data Science teams to find priority segments to promote both existing & new offers in Marriott Bonvoy lifecycle communications to align with identified KPIs- Support cross-collaborative ways of working through new technologies & processes, optimizing content hierarchy & increasing speed-to-market for personalized communications- Provide valuable offer construction & marketing thought leadership to regional property teams to support their needs & KPIs, resulting in over $600MM annual revenue - Promote cross-organizational operational excellence through standard operating procedures, insight-packed internal newsletters & share-outs to knowledge-share & streamline efficiencies

- Drive holistic lifecycle recognition efforts, with an emphasis on highly engaged members, to deepen loyalty and increase positive member sentiment- Work with 3rd-party data to develop gated offers, enhancing messaging targeting capabilities and re-engaging inactive audiences- Preserve membership data hygiene and strengthening personalized communications and experiences- Content optimization to push members through lifecycle flow- Present ideas and results to senior and global leaders, bringing visibility to marketing initiatives

- Managed a team of Account Executives contributing to Loyalty marketing for Marriott Bonvoy through member communications, acquisition initiatives, promotions, and partnerships - Worked with my team on their professional and personal growth, career goals, and annual objectives - Developed and successfully managed omni-channel projects and campaigns that drive multi-million dollars of revenue for clients, closely adhering to budgets nearing a million dollars

- Built and managed complex, omni-channel global promotions for industry-leading, Fortune 200 companies such as Marriott and Carnival Cruise Lines, driving multi-million dollar quarterly revenues, strengthening brand loyalty and brand engagement, and acquiring new program members and customers- Seamlessly integrated with global clients, technical departments, and outside partners to be seen as a strategic and valuable partner, ensuring top-quality work and streamlined, productive processes- Developed branding and promotional campaigns in digital, traditional, on-site, and social spaces meeting desired business objectives - Worked on co-branded efforts that drive authentic brand collaborations and widen audience reach- Strengthened brand loyalty by using member insights, competitive analysis, testing practices, and digital innovations to serve more targeted, relevant and flexible communications- Worked with cross-functional teams to deliver competitive analyses, industry trends, and practice insights to clients, finding successes and opportunities in their marketing efforts

- Ran the strategic, creative and reporting development for the quarterly global promotions of the newly-introduced Marriott Bonvoy loyalty program - Integrated with Marriott clients, technical departments and regions to ensure top-quality work and streamlined, productive processes - Assisted building internal and client relationships and processes as Marriott Bonvoy matures as a brand

Minneapolis, Minnesota

- Strategized, planned and executed national & regional B2B and B2C marketing campaigns through direct mail/catalogues, digital and broadcast to increase sales and brand awareness- Planned on-site experiential marketing at trade shows, industry events, and conferences- Contributed email and Salesforce background to seek new business opportunities with existing clients to broaden their communication tactics and distribution bases- Proactively provided solutions to client needs

- Project managed and reported on over 100 active loyalty-building, multi-lingual, data-driven projects for a Fortune 500 account, while adhering to client scopes and budgets - Owned resource capacity management for a team of 50, spanning various functional departments - Helped unify two merging accounts, minimizing risk, encouraging collaboration, and sustaining top-quality work- Lead training efforts of internal project management tools, such as Atlassian, to standardize project deliverables and managerial dashboards

Minneapolis, Minnesota

- Managed digital, mobile, and direct mail marketing campaigns to increase brand awareness, engagement, and incremental revenue - Provided critical campaign metrics that improved client targeting performance - Maintained healthy client and internal team relationships - Pioneered a global loyalty campaign for a mobile app boosting engagement within the app

Greater Minneapolis-St. Paul Area

- Assisted in the build of email campaigns through collaboration with other functional departments such as data and account services- Executed flawless scheduling and deployment of marketing emails for industries that include automotive, banking, and agriculture- Specialized in the marketing tools Salesforce and Responsys and seen as an email platform subject matter expert

Eden Prairie, Mn

- Spearheaded the design and production of a new company-wide intranet site - Led the strategy and development of an internal email campaign - Facilitated website content management

Dallas, Tx

- Assisted in the promotional campaign to bring awareness of the upcoming Ringling Bros. and Barnum & Bailey Circus Presents: Dragons - Completed on-site promotional fieldwork at local community locations - Constructed trade agreements - Worked with local media representatives- Provided assistance in administrative tasks

Orlando, Fl

- Provided creative sales approach for Walt Disney World merchandise at Epcot Park - Entertained guests to create magical memories - Inventory management for multiple locations - Maintained and managed Baby Care Services at Epcot

Norman, Ok

-Prepared and distributed weekly agendas for the chapter-Responsible for monthly calendars-Managed membership status-Coordinated inter-fraternity communications-Collaborated with other executive board members to reach effective consensus-Promoted Alpha Chi Omega to local community and prospective members

Dallas, Tx

- Developed press releases for prominent clients including premiere senior living communities- Contacted and worked with local and nationwide media for press placement - Uploaded stories and pictures to various websites - Measured and recorded stories and advertisements in both physical measurements and PRTrak circulation calculations - Assisted all staff with research, creating text and editing, and contacting media

Bachelor Of Arts (B.A.), Advertising

Activities and Societies: Alpha Chi Omega, Ad Club, NSCS, Alpha Lambda Delta Honor Society, Kappa Tau Alpha Honor SocietyGraduated.

Education record