Marketing Director
Charleston, Sc
As an Emmy Award winning Marketing Director, I developed concepts and implemented marketing strategies that ensured consistent company growth, raising the production quality, efficiency and revenue generation of Charleston's #1 television station.Other job duties and skills:Drive strategy and execution of all promotion, marketing, public relations, commercial production, sales client partnerships.Plan and maintain annual budget close to one million dollars and handle all media buying.Handled all promotion for launch of expanded newscast and raised ratings by just under 50% in one year, beating traditional powerhouse Wheel of Fortune and trailed Jeopardy by just one point.Hire, manage and lead team of seven, including marketing producers, graphic artists, digital marketing manager and commercial production. Spearhead public relations, events, advertising, social initiatives and manage all online branding, growing audience share on all screens and successfully becoming the #1 media outlet for social and digital. In addition to increasing brand awareness and following on our website, mobile app and all social platforms, in one year, my department was solely responsible for raising station's Instagram following by 155% and contributed to a gain of 50K fans on Facebook.Adept at developing, prioritizing, and implementing innovative initiatives that attract new business and maximize revenue and ratings. Both in house and client social promotions reach and engage anywhere from 10K to more than 1M customers with client marketing ROI ranging from $15 - 50K/ project.Knowledge of audience extension, geo-fencing, demo targeting, research analysis (Smith Geiger, Marshall Marketing, Nielsen, Rentrak, ComScore).Experience with Spredfast, ShareRocket, Frankly, Wide Orbit, Wordpress, Google platforms, Photoshop, Canva, Avid, FCP, Premiere.