As a contractor and consultant, my leadership helps clients navigate the ever-changing world of media with comprehensive, strategic marketing plans and content that reinforces the company's mission while increasing exposure, engagement and revenue. Role includes copywriting, content creation, blogging, press releases, media outreach, social media management and strategy, SEO, event management and more!

As the Publisher of the Austin.com Network, I'm responsible for managing the editorial content and commercial direction for FreeFunInAustin.com and Austin.com. I also serve as the Director of Marketing and Brand Management.

As the Editor of the Austin.com Network, responsibilities include managing strategy and content for FreeFunInAustin.com and Austin.com. Other duties: assigning, managing and editing team of writers; building and maintaining relationships with PR companies, marketers and business owners; tracking performance and analyzing results; creating original sales opportunities (often pitching them as well); serving as brand ambassador at both professional and casual events.

As the Entertainment Editor at the Austin.com Network, I'm responsible for writing and promoting entertainment content and events for FreeFunInAustin.com and Austin.com.

Spill the ATX (formerly ATXgossip )is an entertainment and lifestyle brand I established in 2008 that has evolved beyond a blog and now includes social media influence on both my own platforms as well as partners and clients. I currently manage, produce, traffic and market all content.

As the Digital Marketing Strategist, I was responsible for all social media creation and strategy. In addition, I assisted the Marketing Director with various marketing related projects.

As an Emmy Award winning Marketing Director, I developed concepts and implemented marketing strategies that ensured consistent company growth, raising the production quality, efficiency and revenue generation of Charleston's #1 television station.Other job duties and skills:Drive strategy and execution of all promotion, marketing, public relations, commercial production, sales client partnerships.Plan and maintain annual budget close to one million dollars and handle all media buying.Handled all promotion for launch of expanded newscast and raised ratings by just under 50% in one year, beating traditional powerhouse Wheel of Fortune and trailed Jeopardy by just one point.Hire, manage and lead team of seven, including marketing producers, graphic artists, digital marketing manager and commercial production. Spearhead public relations, events, advertising, social initiatives and manage all online branding, growing audience share on all screens and successfully becoming the #1 media outlet for social and digital. In addition to increasing brand awareness and following on our website, mobile app and all social platforms, in one year, my department was solely responsible for raising station's Instagram following by 155% and contributed to a gain of 50K fans on Facebook.Adept at developing, prioritizing, and implementing innovative initiatives that attract new business and maximize revenue and ratings. Both in house and client social promotions reach and engage anywhere from 10K to more than 1M customers with client marketing ROI ranging from $15 - 50K/ project.Knowledge of audience extension, geo-fencing, demo targeting, research analysis (Smith Geiger, Marshall Marketing, Nielsen, Rentrak, ComScore).Experience with Spredfast, ShareRocket, Frankly, Wide Orbit, Wordpress, Google platforms, Photoshop, Canva, Avid, FCP, Premiere.

Develop/execute strategic affiliate marketing campaigns and revenue generating opportunities.- Responsible for daily communication with 35 FOX affiliates- Serve 200+ affiliates needs for assigned FOX network programming, working as liason with on-air, graphics, social, public relations and creative services teams.- Conceptualize and execute targeted marketing launch plans and media kits, including on-air, social, media, publicity, contesting, street teams and events- Negotiate fulfillment of affiliate needs: special funds, content, print, new media, local news and sales resources- Produce and conduct presentations at FOX affiliate annual conference- Responsible for management and distribution of social and web elements supporting FOX programming on affiliate channels- Optimize Facebook and other social incentives for FOX affiliates- Managed marketing campaigns and needs in audition cities for seasons two and three of The X Factor- Managed all in season ticket promotions for seasons two and three of The X Factor- Created, executed and managed contest where 20 affiliates received two day trip to LA in support of three FOX comedy launches- Manage budget for launch executions- Assist with publicity events, radio remotes and special shoots

Two Emmy Awards and 10 nominations!Job duties and skills include:Produce hundreds of successful on-air promos per year for news, weather, sports, syndicated/ network shows, various sales clients, station website, social and mobile initiativesInterview, hire, train and manage creative staff of five producers and all internsCast/hire talent for various promotionsCreate/schedule department projects, pitches, contests and eventsWrite press releases, proposals, PSAs, print ads, mobile blasts, web and social platform contentDevelop and execute relationships with local radio stations, various sales clients, FOX network and movie promo companies to execute promotions, contests and events and increase revenueSuccessfully produce on and off-air projects with an extremely limited budgetManage FTP sites and facilitate delivery of spots to cable and radioAnalyze market research, trends, project successes and failures and develop initiatives and strategic plans related to promotion, sales, news and webEstablish contacts and assist in booking/scheduling morning show guests and promotionsManage budget for department equipment, event merchandising and signageLead and direct station web strategies and new media development

As the EP of Promotion at WAGA / FOX 5 Atlanta, I was responsible for the following:· Scheduled and supervised team of four producers on daily scripts and production · Interviewed, hired, trained and supervised all interns · Conceptualized, wrote and edited on-air promos for news, sales projects and PSAs · Budgeted and coordinated announcers and oversaw radio production · Responsible for writing station press releases, creating company slogans and feature names · Served as department lead on Final Cut Pro edit system

As a Promotion Producer at WKCF / WB18, I was responsible for the following:· Produced/ edited promos for syndicated shows, special projects and movies · Pitched, scheduled and managed special events and sales promotions · Worked as liaison on syndicated and network area promotions · Created, cast and managed station talent "The WB Guy"

Produced and directed all on-air news promos including image, specials and nightly topicals.My very first image promotion won an Emmy Award!