Danielle Dunn Email and Phone Number

Responsible for team managing North America product strategy, promotions, and go to market plan for retail and e-commerce business of ~$180M.• Define product strategy and concise 360 marketing plans across all product lines and channels to ensure consumer centric experience for retail, web, merchandising, social, and promotional initiatives.• Develop overarching marketing calendar including product hierarchy for clear campaign direction to establish building blocks for sales goals. • Manage and reconcile omni channel marketing budget in alignment with sales trends, recruitment goals, and shifting business needs.• Work with finance team to determine growth plan by product category and campaign to establish clear KPIs and building blocks.• Adapt global product offerings based on North America consumer and competitive insights to ensure optimal growth potential and communicate assortment gaps to global team.• Create and own key reports for tracking campaign performance as well as post mortem analysis; ensuring learnings are incorporated into future campaign development.• Collaborate cross-functionally to develop impactful claims driven messaging for all channel needs to increase conversion.

Managed new launch and basic business planning of all color programs over a 3-year horizon; developed and communicated global guidelines while analyzing performance and business impact for 3,500 points of sale.• Guided new product planning for $1.3b in color launches ensuring accurate positioning within financial plans for 500+ SKUs.• Grew Powder Kiss collection to $10M (#2 overall) in one year by identifying development opportunities through dynamic reporting.• Collaborated cross-functionally ensuring aligned and concise communication of strategy including cannibalization impact.• Created an integrated multi-year forecast for hero products allowing supply chain to reduce inventory constraints.• Instituted new alignment collaboration structure with cross-functional teams to understand local trends and consumer insights resulting in the development of relevant programs, forecast accuracy, reducing redundancies, and category profitability.• Managed and built category reporting to provide MOB analysis, category growth, and launch sufficiency maintaining brand goals.• Communicated key launches and KPIs for SIOP to track performance and guide demand adjustments to reduce excess.

Supervised 9 direct reports overseeing global allocation, forecasting, trend and competitive analysis, and line edit for 40 locations. • Managed the distribution, rebalancing, and replenishment of 36,000 units valued at $1.2 billion, generating sales +15% over LY, in accordance with budget constraints.• Created new process flows for size analysis, custom design, product life cycle management, and new product launches to reduce liabilities and redundancy.• Oversaw regular pricing assessments using competitive analysis ensuring maximum margins within market standards. • Directed execution of 23,000-unit inventory buildup with new and existing doors, increasing the depth of the assortment.• Identified and conveyed inventory gaps to create strong localized assortments and gain competitive advantage.