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Disruptor. Change-maker. Storyteller. My professional expertise includes strategy, branding, marketing, multicultural communications & diversity outreach, change management and diversity, equity & inclusion. I love new challenges because they always bring endless opportunities to learn, innovate and, occasionally, challenge the status quo. I thrive in diverse and multicultural environments where entrepreneurship and flexibility are valued. As a manager, I am energized by working and learning from my team. My peers have often described me as dynamic, driven and optimistic.I am always looking to expand my horizons and over the course of my career, I have worked in government, nonprofit and private organizations in the United States, Europe and Latin America. All these different experiences have shaped my worldview and taught me to be flexible, empathetic and focused at the same time.
School Nutrition Association
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Vice President, Marketing, Communications & Industry RelationsSchool Nutrition Association Sep 2020 - PresentArlington, Virginia, UsIn my current role at the School Nutrition Association (SNA), I have been instrumental in shaping and executing the organization's marketing, branding, and communications and business development strategies to align with our strategic objectives. Through strategic planning and execution, I identified and have led the teams that launched new products and innovative revenue-generating opportunities, such as Side Dish, SNA digital send, and the School Food for Thought podcast, in addition to an award-winning website and public awareness campaign to highlight the fulfilling opportunities in a career in school nutrition. -
FounderInsightful Concepts Jan 2020 - Sep 2020 -
Executive DirectorCaate - Commission On Accreditation Of Athletic Training Education Sep 2018 - Mar 2020Washington, District Of Columbia, UsLed the award-winning rebranding of the organization, from concept to research and implementation to position the CAATE as the global accreditor in Athletic Training Education and better communicate the value of accreditation. As Executive Director, I managed the organization’s functions in Marketing & Communications, Finance, Administration, IT and HR, in addition to supervising staff in the areas of operations and accreditation by working on specific professional development plans. In one year, increased attendance at the annual conference by 30% and sponsorship by 60%. -
Chief Marketing OfficerAbet Sep 2016 - Aug 2018Baltimore, Md, UsAs the lead strategist at ABET, the global accreditor of college and university programs in STEM disciplines, I led the organization through an award-winning rebranding initiative. As CMO, I oversaw the planning, development and execution of the organization's brand, global marketing, communications and public relations strategies. I was also responsible for the overhaul of the organization's flagship event, the ABET Symposium, increasing attendance by nearly 80%. -
Senior Director, Global Communications And MarketingAbet Oct 2014 - Sep 2016Baltimore, Md, UsLed ABET's successful rebranding effort, which included the organization's strategic repositioning and new website launch. Developed and implemented an integrated strategic marketing and communications strategy to advance brand identity, broaden awareness of ABET’s service offerings and priorities and increase visibility across key stakeholders in academia, industry, nonprofit and government.In this position, I also relaunched the ABET Awards Gala, an event to recognize the contributions of leaders in the higher ed and tech spaces. -
Director, Global Communications And MarketingAbet Sep 2012 - Sep 2014Baltimore, Md, UsDevelop and implement ABET’s communications and media outreach strategies. Prepare executive communications, speeches, print and web content reflecting the organization's increasingly global presence. -
Senior Communications SpecialistGlobal Communities Apr 2010 - Sep 2012Silver Spring, Md, UsIn this position, I managed all media relations and communications efforts, placing stories in leading publications, such as the New York Times, Washington Post, Time Magazine, Scientific American and Forbes. I also oversaw the organization’s rebranding efforts worldwide marking its 60th anniversary and developed effective branding, communications and outreach campaigns for Global Communities' programs in more than 20 countries and different areas, including global health, urban development, infrastructure, microfinance and governance. I provided senior staff with communications training, responses to sensitive issues to mitigate risk in crisis situations and handled press inquiries and negotiated and monitored budget for assigned projects and managed external vendors and contractors. As a lead writer, I wrote speeches, blog posts, articles, issue briefs and opinion pieces for senior leadership and the CEO. -
Communications & Marketing AssociateLinks Global Oct 2009 - Mar 2010Cairo, Maadi, EgWorking with a wide array of clients, I developed and implemented strategic communications and marketing approaches domestically and internationally, including crisis communication and risk mitigation. I planned and organized various events, such as media tours, briefings, press conferences and media training and wrote and edited technical and non-technical documentation including project reports, reports to Congress, research papers, articles and training curricula. -
Public Relations & Communications SpecialistUniversity Of Maryland School Of Medicine Aug 2008 - Oct 200921201, Md, Us• Provided strategic direction for Public Relations and Communications activities;• Responsible for communications, public relations and marketing strategies for the Office of Policy and Planning, the University of Maryland Statewide Health Network and the Area Health Education Center [AHEC] - Maryland Program Office;• Managed implementation and operation of all University of Maryland Statewide Health Network, Office of Policy and Planning and the Maryland AHEC Public Relations programs • Worked with Community Partners to identify, develop and implement an outreach plan to promote the health strategies and activities;• Managed and supervise the development of all PR and marketing related materials.• Organize, supervise, negotiate and manage budgets for different events and activities;• Primary press relations and public affairs liaison; • Fostered relationships and collaborations with Institute’s partners and stakeholders. -
ReporterMergermarket Mar 2008 - Aug 2008New York, UsWrote origination and news stories about mergers and acquisitions involving companies in the United States and Brazil. -
Marketing & Outreach CoordinatorUniversity Of Maryland, College Park Nov 2007 - Feb 2008College Park, Md, Us• Developed, implemented and maintained communications, outreach and external relations activities, including marketing communications, positioning, branding and fund development;• Created content for different audiences and managed publication and distribution of reports;• Evaluated customer research, market conditions and competitor data;• Conducted market research to identify market requirements for current and future services;• Built relationships and collaborations with Institute’s partners and advisors. -
Sector ManagerUk Trade & Investment Jan 2004 - Jun 2007London, Gb• Responsible for formulating and implementing export development strategy for UK Life Sciences Industries in Brazil and developing a media plan for the sectors in Brazil.• Facilitated negotiations that led to the signature of the first United Kingdom and Brazil Memorandum of Understanding (MoU) in Healthcare;• Co-produced a TV series featuring UK expertise in Biotechnology. Series aired on Brazilian prime-time television in 2005;• Kept UK Government informed about international strategic, economic and trade issues;• Maintained an active network of contacts in government, private sector, and civil society beneficial to UK Government’s operations in the areas of Healthcare and Biotechnology;• Led a team of trade officers nationwide on Healthcare and Biotechnology projects.• Provided policy advice on foreign affairs and trade issues to UK Government;• Provided market research for UK Government and private organizations. -
Public Relations – Corporate CommunicationsDannemann Siemsen Bigler & Ipanema Moreira Apr 2001 - Dec 2003Rio De Janeiro, Br• Developed and executed a proactive media relations program for the firm's Rio de Janeiro and São Paulo practices;• Launched company's bilingual website in May 2001;• Created firm’s external client newsletters (online and print versions);• Collaborated with partners and marketing manager to develop and implement institutional and targeted industry media plans with reach to the legal, general, trade, web and press;• Created media strategies that reflect the firm's brand and positioning;• Manage suppliers in PR, design and advertising agencies;• Acted as the first point of contact with the press, coordinated interviews and meetings with reporters and lawyers and routinely met and interacted with members of the press to establish and maintain key working relationships;• Actively generated and sought story ideas and pitch to local and national legal, general business and trade press, investigated story angles to improve newsworthiness of routine firm developments.
Danielle Duran Baron, Ma, Mba, Fasae, Cae (She/Her) Skills
Danielle Duran Baron, Ma, Mba, Fasae, Cae (She/Her) Education Details
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New York UniversityJournalism -
IbmecMarketing -
Randolph CollegeCommunications & International Relations -
Universidade Federal Do Rio De JaneiroCommunications - Journalism
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Danielle Duran Baron, Ma, Mba, Fasae, Cae (She/Her) works for School Nutrition Association
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