Danielle Eddy Email & Phone Number

New York, United States

Marketing & Brand Strategist: * Partner with companies to craft data-driven marketing initiatives for market share growth.* Conduct comprehensive marketing and brand audits to identify gaps in current strategies, pinpoint effective tactics, and develop efficient plans to increase ROI while enhancing authentic consumer connections.* Expertise in SEO & AEO, content marketing, social media, and email marketing driving measurable results.* Adept at utilizing marketing automation, social media tools, analytics, and AI platforms.* Manage budgets, oversee projects, and collaborate effectively with internal and external teams.Key Strengths:* Market Research & Competitive Analysis* Data Analysis & Reporting * Strategic Thinking & Vision* Project Management* Budget Creation & Management* Agency Management* Event Planning & Execution* Public Relations & Communications* Creativity & Innovation* Communication, Collaboration & Relationship Building* Adaptability & Continuous Learning* Plan & Presentation CreationPast and current collaborators include:Appellation Marlborough Wines, Bay City Capital, Black Button Distillery, Black Dirt Distillery, Brooklyn Gin, Disruptor Magazine, Do Good Spirits, Frank Coleman Strategies, Great Lakes Distillery, Good Nature Pest Control, Honeysticks, IJW Whiskey Company, Iron Smoke Distillery, J Carver Distillery, Koloa Rum, Lawrenceburg Bourbon Company, Middle West Spirits, MWW, New Liberty Distilling, New Zealand Trade & Enterprise, New Zealand Winegrowers, Nodi, Oak View Consulting, Philadelphia Distillery, Prohibition Distillery, Proof and Wood, Runaway Play, Safer Me, St Augustine Distillery, St. Johns County Cultural Events Division, Scapegrace Distillery, Six O'clock Gin, Social House Vodka, Stillwater Distillery, Sweet Amber Distilling, WhistlePig, Wiggly Bridge Distillery

United States

Aid the integration of strategic marketing and public relations with sales for more effective and efficient results overall for U.S.-based spirits brands. Clients and members include Black Button Distillery, Black Dirt Distillery, Great Lakes Distillery, Koloa Rum, New Liberty Distilling, Philadelphia Distillery, Proof and Wood, St Augustine Distillery, Sweet Amber Distilling, WhistlePig, Wiggly Bridge DistilleryOverall areas of expertise:- Alcoholic Beverages, Food & Beverage, General Consumer Products - PR, Marketing, Sales Integration - Events and Trade Programming - General Industry Knowledge, Trade Consulting, and Networking - Spirits Compliance

Ancram, New York

Full distillery/brand start-up; brand, product and marketing design and execution; public relations background, plan, and execution; sales plan and direct-sales execution; full distributor management; control state management; brand ambassador; brand/category education; compliance; TTB and state reporting; event identification, planning and execution; internal team education and management; tour guide; distillery chauffeur- Personally responsible for 289% rise in sales in 3 years in the NY Metro market alone while managing skyrockting Distributor Sales and promotional efforts, Public Relations, and Marketing efforts, and collaboring with distillery team for on-site sales to drive the 11-fold sales increase overall in the same time period.

Public Relations, Events and Media Tours, Spirit industry heritage, Spirits trends (including industry statistics, facts and sales figures), Social responsibility, Cocktails and cocktail culture, International promotions of domestically distilled spirits, International media tours, Coordination of USDA MAP program participation, Annual and project budgets, Annual and project plans, Industry analysis, Trend communication, and Regulatory navigation

Wines & Spirits - yellow tail Purina

Pitched, developed, created, managed, and executed the public relations and reporting for multiple top brands within the Diageo portfolio (Baileys, Bushmills, Cardhu, Crown Royal, Don Julio, Guinness, Johnnie Walker, Jose Cuervo, Oronoco, Smirnoff, Talisker, Tanqueray).Supported projects for Xbox and MasterCard

Created, managed, and executed the Public Relations and reporting for million-dollar clients E&J Gallo Wines (Ecco Domani, Bella Sera, Black Swan, McWilliam Hanwood Estate, Gallo of Sonoma, Turning Leaf) and TupperwareSupported projects for Proctor & Gamble products (Crest, Pantene, Oil of Olay)

Public Relations, Marketing, Advertising, Business

Communications, Public Relations, Business Communications

Education record