Marketing
Customer Experience Marketing at TruGreen Corporate HeadquartersMy responsibilities included:• Managed email marketing strategy for customers• Led cross functional team of TruGreen resources• Enhanced current customer email communications• Led agency and print vendor resources to support email/digital campaigns• Created content calendars and execute on post-service emails• Managed social media content• Grew retention and increased customer communications in Canada• Managed customer direct mail audit process to ensure consistency and effectiveness • Managed customer experience projects for TruGreen • Led agency and vendor resources to support customer experience • Managed regulatory communications• Ensured consistency and standardization of the TruGreen brand across all marketing channels • Ensured that key communication themes were present and represented in our digital efforts, email, customer communications, direct mail and other marketing channels• Maintained branding effectiveness and language for customer communications including on boarding communications, billing communications, service communications and retention efforts• Managed billing insert campaign to increase upsells in current customers