- Collaborates, executes, and monitors data-driven campaign to support the overall marketing goals and objective of CarParts.com- Ensures that all elements related to the campaigns are timely and properly executed by coordinating with various stakeholders related to each campaign.- Manages end-to-end execution of marketing collaterals to be distributed to various channels and ensures that each campaign are scheduled to be promoted on its launch dates.- Coordinates with various teams and channels to promote various promotional campaigns.- Handles Refer-a-Friend channel to expand customer reach by distributing various discounts and implementing new strategies for both existing and new customers.- Spearheaded the Father's Day 2023 campaign on the Refer-a-Friend channel by providing a new discount for new customers that increased year over year engagements for the channel.- Prepares marketing report from each campaign and Refer-a-Friend channel by collecting, analyzing, and summarizing data from Extole, Google Analytics and Google Data Studio.

- Conducted research to identify potential partners to generate leads. Collected partner data and process it on the backend to achieve monthly goals o F&B & Staycation verticals.- Coordinated with business development and marketing teams to create campaign proposals to promote each client's products and services. Analyzed industry trends and competitors' activities for future business opportunities through market research.- Collaborated with the sales team by providing them information and data to support them in closing deals.- Assisted on partner onboarding — training, follow up calls, and other necessary procedures after launching on the platform.- Ensured that partners are satisfied by gathering feedback and insights to improve their products and enhance overall customer experience.

- Planned and conceptualized monthly calendar for promotional campaigns.- Managed and coordinated day-to-date campaigns and other projects with all the teams involved.- Facilitated A/B testings, user acceptance tests (UAT), and other tests needed for the campaigns that might affect certain email functionalities. Redesigned the welcome email of an automotive parts site.- In charge of the redirection of certain discount sites by designing the email template and landing page.- Monitored and analyzed post mortem reports of each campaign. Coordinated, managed, and handled the email service provider (ESP) migration from Responsys to Blueshift together with 3rd party vendor SellUp.- Responsible for the project success and increase in revenue through KPIs (open rate & click rate).