In-house social media executive leading the ampm brand.*Strategizes and collaborates with agencies on social media-driven campaigns to drive visits, grow basket size and create awareness. *Executed campaigns for Ludacris, Frito-Lay, Red Bull and Monster.*Collaborates with internal bp teams to run and optimize website.

Senior team member in charge of ideation, execution, and key metrics reports for high-profile entertainment and hospitality clients.*Led Oscar-winning 1917 HE social campaign netting one mill. impressions.*Social creative lead for clients including Tennis Channel, Universal, and Foxwoods Resort and Casino. *Executed large-scale budget Google and Facebook ad campaigns.*Promoted from Director to Head of the department in the first year.

Lead of the social media team for the Academy as well as its marquee program the Oscars. Began as Community Manager and ultimately promoted to department head supervising the social, editorial and video teams.*Increased audience on major social media platforms including Facebook, Twitter, Instagram, tumblr, YouTube, Google+, Giphy and Snapchat from 4 to 14 million followers.*Drove digital brand activations including editorial and social content for sponsors AT&T, Samsung and Walmart.*Supported social engagement around iconic 'Ellen Selfie' in 2014.*Serve as primary digital liaison between for social platforms between the Academy and ABC Network Television.*Lead social campaigns for over 100 non-Oscars events each year. *Began as Community Manager ultimately promoted to department head.*Created #MovieDay.

In charge of online video and social teams for 54 episodes of the TBS series.*Ran five person team to edit, QC and market daily videos.*Devised and executed social media strategy for the show that grew the show’s footprint from zero to over 350,000 followers across platforms.*Created blogger relationships and managed YouTube community driving 35 million views.

Produced segments, ran the social media team and was the key show liaison to ad sales for the daily pop culture show. Promoted within two months. *Built and executed online campaigns, contests and editorial partnerships to drive traffic to Hulu videos.

Created and executed editorial playbook across 90 major market websites for Pop, Urban, Jack and Spanish formats. *Executed social around “Live on Letterman” award-winning music series.*Managed both local and national staff of format captains, editorial directors and writers.

Served as chief blogger, and led editorial strategy for a network of 12 online blogs supported by a team of writers.*As chief blogger, regularly posted 40+ aggregated content pieces and original daily editorial pieces maintaining over 3 million unique views a month.*Sole responsibility for the set up and maintenance of the internal editorial calendar which guided a network of online blogs supported by 15+ writers. *Scouted and trained over 20 freelance writers. Established and ran an intern program, recruiting students from USC graduate and undergraduate programs.*Established and led a “first of breed” internal SEO effort.

*Directed content creation for the entertainment vertical, focusing on high traffic keywords and trending topics which brought the site from 3.5 million to 6 million unique visitors a month.*Extensive search engine optimization raising online traffic of targeted verticals promoting 6 million unique visitors a month. *Trained and managed an extensive remote work force of over 30 people and ran the company intern program with participants from Brown and the UC system.*Helmed live blogging and live coverage of key events which resulted in record breaking traffic day increases of up to 300%. *Took sole responsibility as Community Manager for company sister site. Built, managed and mediated a community of over one million users.*Coordinated the editorial and sales teams RFP process for BlackBerry, Bank of America, Schick, and Carl’s Jr.*Promoted from Researcher to Content Manager to Co-Editorial Director in 18 months.

*Chief and sole writer for episodes “Long Days Journey into Stan,” “Separation Anxiety,” “The Real Thing” and “Sleepless in Mar Vista.”*Pitched and broke stories for over 40 episodes in the first and second seasons.*Key punch up writer for weekly tapings in second season.

*Maintained an extensive rolodex and schedule for Executive Producers, arranged travel for writers, producers and production team for over 60 episodes. *Tracked submissions through a multi-level reading and review process which led to the hiring of four key and award winning writers.