Danielle Farhat Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

I lead a transversal operation with the objective of excellence in the delivery of digital media for our clients, having a team of 70 talents divided between strategy, operations and consultancy.Clients: Accor, Amazon, Boehringuer, Bradesco Seguros, Cielo, Diageo, Elo, Habibs, HP, LG, Meta, OLX, SCJ, Sony, The Bar, Viva Real, Volkswagen, VWCO, Sign & Drive, Pós Vendas VW, Yamaha, Zap

São Paulo, São Paulo, Brazil

Media strategy for Amazon brands, with an emphasis on brand building and taking advantage of retail moments.Amazon.com.br, Prime, Music and Marketplaces at Rufus (Amazon Hub)

I led Thrive, Nestlé's hub, which has 57 people including Media, BIs, Accountability, Social Specialists, Search, Programmatic, SEO, People Development and Project Manager.From Awareness to Ecommerces, we serve 70 brands, with emphasis on Ninho, Nescau, Dolce Gusto, Kit Kat, Corporate Promotions, Nestlé Recipes, Leite Moça, Farinha Láctea, Nutren, Maggi, Purina, Passatempo, in full funnel strategies, including negotiations with all market players, strategic planning, operation and optimization of campaigns, testing, innovations and reporting.Relationship with Thrive and Global client.

São Paulo, Brasil

I led a media and BI team with 30 people to meet the brands results challenges:- E-commerce Empório Nestlé- E-commerce Vem de Bolo- E-commerce Mercado Até Você - E-commerce Moça Doceria - E-commerce Nature's Heart - E-commerce Dolce Gusto- E-commerce Nutrição Até Você - Nestlé Até Você - B2B Platform- Receitas Nestlé (Receipts) - Hub de conteúdo- Nestlé Promotions- Nestlé Brands for conversion campaigns- Retail- Amazon and Mercado Livre Projects- He was also responsible for the Operations Desk for all Nestlé brands divided into Programmatic, Search, Social and SEO.

São Paulo, Brasil

Management of 3 teams:- Programmatic: DSP campaign operation for all agency clients.- Performance Specialists: Performance analysis and consulting for media teams with recommendations focused on results.- AdOps: Adserver operation for all agency clients.

São Paulo, Brasil

- Performance consultancy for media teams. Analyzes and recommendations forimproved results, technical and strategic support, technological management and monitoring new opportunities.- Management of programmatic media operation.

São Paulo, Brasil

Planning, analysis and optimization with a results focus. Investment planning, performance analysis by channels, audiences and conversion funnel, presentations and reports for different client fronts (Brazil and Global), control of dynamic creatives (DCO and Product Catalog), use of lists for remarketing (performance, product, DMP and CRM), constant control and optimization of programmatic media (DV360), search (SA360) and Facebook (DPA), monitoring and adjustment of goals, negotiation with publishers (PA, PD and PG) , identification of new opportunities, performance reporting of formats and beta features, performance tests (creative, audience, formats, bid), store visit strategies, development and application of an attribution model. Client: Volkswagen

São Paulo, Brasil

Responsible for the BI department. Development of performance methodologies, definition of metrics, analysis of results, audiences and active campaigns, insights for media, automation, reporting and post sales structures, presentation of results for clients and agencies, team management and routine optimization. Client: Itaú

São Paulo, Brasil

Media planning, negotiation, analysis and purchase. Programmatic management and optimization (DV360), Google Ads (display, search and video), Facebook, Twitter, Shopback and Adserver, analysis of results (branding and performance), distribution of investment between channels, budget control, reports, tactical plans and competition analysis. Client: Nissan

Budget control, budget monitoring, package management, reports, ADP, TV programming, tactical plans and competition analysis.

São Paulo

Planning, communication with clients and publishers, budget control, monitoring of the execution team processes, digital projects (sponsorships, channels, influencers, editorials), reports, competitors analysis, post buy and programmatic delivery monitoring (MediaMath). Clients: Vigor, Banco Original, Canal Rural, Institutional Fischer, Flora Group (Francis, Hydratta, Karina, Neutrox, Ox, Phytoderm and Protege) and Lurpak

São Paulo, Brasil

Media planning (integrated On and Off), from negotiation to presentation to clients, innovation opportunities, sponsorship projects, digital projects, performance and results analysis and team management. Clients: Barceló Hotels & Resorts, Ford Navesa, Ministry of Tourism of Cuba, Ministry of Tourism of Curaçao, Hard Rock Hotel, Nascimento Turismo, New Line, Princess Cruises, Royal Air Maroc, Troller

São Paulo, Brasil

São Paulo, Brasil

Media Negotiation, presentations, tactical plans, media buying, reports, research analysis, deadline control, competitor analysis and search monitoring. Clients: Barbara Strauss, JBS New Business, MPL Group, Kush Cosméticos, Rei do Mate, Wholesaler Arrow, Swift Meat Market, TRP Trucks, Ultrafitness

Campo Belo - São Paulo

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Social Communication, Advertising And Marketing

Activities and Societies: Graduation Committee; Class representant; Scientific research

Master Of Business Administration - Mba, Analytics, Bi And Big Data, Não Concluído

Technician, Electronics

Activities and Societies: Microcontrollers

Mba, Gestão De Pessoas