Danielle Feinstein Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Greater Chicago Area

- Led strategy, price pack architecture and execution of $180 million gross sales portfolio innovation transformation, resulting in 20% margin accretive growth and largest capital expenditure in category history totaling $25M (Brands: Skittles, Starburst, LifeSavers)- Managed high performing cross functional business team tasked with unlocking capacity.

Greater Chicago Area

- Generated 13% sales growth (Value Channel Customers - Dollar General + Family Dollar, etc.), outpacing internal targets + category growth, by creating customer centric + shopper insight led 360 campaigns - driving incremental display, conversion + increasing customer share of voice - Negotiated customer contracts resulting in driving cost efficiencies.

Greater Chicago Area

- Pioneered e-commerce role – building internal foundational capabilities and driving dollar share growth of digital shelf with key customers like Amazon + Walmart.com through conversion driving 360 programs (ROI: 4:1 – 20:1) - Partnered with Amazon on category leading launch initiatives: Alexa Voice Ordering (+23% lift), DASH Button (4.7x lift), Treasure.

Greater New York City Area

- Crafted e-commerce marketing strategies - driving sales + brand equity, resulting in 61% increase in online sales- Negotiated incremental merchandising opportunities with key customers – Macys Inc, Saks 5th Avenue, Nordstrom, Belk, Dillard’s, etc.- Executed 100 custom content programs – managing creative briefing, photo shoot production, wire-framing, UX.

Greater New York City Area

- Generated +$2M in new business by selling and negotiating innovative marketing and advertising partnership solutions across a multi-media network -Drove 100% year over year growth of the New York region’s revenue as a lead launch team member of The Greater New York product - Led management of cross-platform sponsorships for high profile clients (Delta.

Greater New York City Area

- Generated +$1M in new business by delivering reach and engagement driving 360 advertising opportunities within the CPG, Financial, Health Care and Travel verticals- Lead rate negotiations with clients and media agencies - Designed a digital sales training program for sales associates

Greater New York City Area

- Secured +60 new advertisers to the franchise by developing 360 advertising and marketing programs- Supervised pre-sales advertising positioning and media kit generation- Redesigned and implemented the forecasting process and analytical recaps - Selected as one of five core launch team members of WSJ. global glossy magazine launch

Greater New York City Area

- Developed custom tiered rate card advertising programs for top-tier clients including BMW, Mercedes, Starwood Hotel Group, Hyatt, Delta, etc.- Drove client strategy pre-sell coordination process with cross-functional team - Managed client campaign execution post-sales and recap reports

Greater New York City Area

- Executed strategic added value programs while serving as the primary marketing contact for key advertisers across Fashion and CPG verticals- Developed extensive positioning & share of market reports to drive selling opportunities in white-space verticals as well as gain fair share for saturated verticals- Managed RFP process and delegated.

Greater New York City Area

- Implemented incorporating specific designers into editorial spreads to increase relevancy with high-low price point audience- Drove collaboration meetings between editorial leadership and advertising partners to drive mutual growth- Lead contact for American and Ready to Wear market designers including: Ralph Lauren, Calvin Klein and Stella McCartney

Greater New York City Area

Editorial/photo shoot assistant for stories appearing in Hearst and Conde Nast publications including O, The Oprah Magazine, Modern Bride, Elegant Bride and Your Prom