Danielle Feinstein Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Greater Chicago Area

- Led strategy, price pack architecture and execution of $180 million gross sales portfolio innovation transformation, resulting in 20% margin accretive growth and largest capital expenditure in category history totaling $25M (Brands: Skittles, Starburst, LifeSavers)- Managed high performing cross functional business team tasked with unlocking capacity constraints for fastest growing sub-segment, gummy candy. Led bi-weekly updates to US management team, delivering $30M in year one growth- Launched SKITTLES® first Halloween product innovation and 360 media + communications activation (Zombie), delivering 11% incremental category growth, exceeding velocity goals and brand’s highest earned impression campaign (+600M) - Developed SKITTLES® first Halloween TV commercial, “The Witch” – managed agency partners, creative reviews and editorial process, resulting in view through rates in line with top performing SKITTLES® TV commercial + 4* AVI copy- Drove innovation pipeline with cross functional co-pilots – leveraging insights, crafting concepts, leading consumer workshops, executing consumer testing, DVF analysis & business case development- Managed brand P&L, analytics + consumption reporting – improving MAC, case fill rate + forecast accuracy - Partnered in driving brand media briefing, strategy + planning process with agency team- Trained new hire ABMs

Greater Chicago Area

- Generated 13% sales growth (Value Channel Customers - Dollar General + Family Dollar, etc.), outpacing internal targets + category growth, by creating customer centric + shopper insight led 360 campaigns - driving incremental display, conversion + increasing customer share of voice - Negotiated customer contracts resulting in driving cost efficiencies and incremental tactical support- Managed +$40M budget, launched first shopper marketing-mix analysis and oversaw yearly agency scoping and reviews - Awarded Dollar General “Vendor of the Year” for overall excellence, collaborative partnership and driving growth -Served as interim Shopper Manager on Walmart, Drug and Grocery channels (~8 months)

Greater Chicago Area

- Pioneered e-commerce role – building internal foundational capabilities and driving dollar share growth of digital shelf with key customers like Amazon + Walmart.com through conversion driving 360 programs (ROI: 4:1 – 20:1) - Partnered with Amazon on category leading launch initiatives: Alexa Voice Ordering (+23% lift), DASH Button (4.7x lift), Treasure Truck (90% sell-through), SIOC packs (increasing profitability) and Mars global e-commerce media test & learn (AMG + WMG)- Engineered search strategy across AMS/WMG, built e-content library, managed e-commerce shopper + digital media agencies and secured funding for operational tools (i.e.: BazaarVoice, Salsify)- Awarded Path to Purchase Institute “Who’s Who in Digital Shopper Marketing & E-Commerce”

Greater New York City Area

- Crafted e-commerce marketing strategies - driving sales + brand equity, resulting in 61% increase in online sales- Negotiated incremental merchandising opportunities with key customers – Macys Inc, Saks 5th Avenue, Nordstrom, Belk, Dillard’s, etc.- Executed 100 custom content programs – managing creative briefing, photo shoot production, wire-framing, UX & QA- Actioned data into insights driving increased conversion and retention rates across shopper segmentation - Managed and developed two direct reports

Greater New York City Area

- Generated +$2M in new business by selling and negotiating innovative marketing and advertising partnership solutions across a multi-media network -Drove 100% year over year growth of the New York region’s revenue as a lead launch team member of The Greater New York product - Led management of cross-platform sponsorships for high profile clients (Delta, Hyatt, Tommy Bahama Rum, Vacheron Constantin) at The World Business Forum, Sundance Film Festival, Madison Avenue Watch Week and The Armory Show New York-Managed and developed two direct reports

Greater New York City Area

- Generated +$1M in new business by delivering reach and engagement driving 360 advertising opportunities within the CPG, Financial, Health Care and Travel verticals- Lead rate negotiations with clients and media agencies - Designed a digital sales training program for sales associates

Greater New York City Area

- Secured +60 new advertisers to the franchise by developing 360 advertising and marketing programs- Supervised pre-sales advertising positioning and media kit generation- Redesigned and implemented the forecasting process and analytical recaps - Selected as one of five core launch team members of WSJ. global glossy magazine launch

Greater New York City Area

- Developed custom tiered rate card advertising programs for top-tier clients including BMW, Mercedes, Starwood Hotel Group, Hyatt, Delta, etc.- Drove client strategy pre-sell coordination process with cross-functional team - Managed client campaign execution post-sales and recap reports

Greater New York City Area

- Executed strategic added value programs while serving as the primary marketing contact for key advertisers across Fashion and CPG verticals- Developed extensive positioning & share of market reports to drive selling opportunities in white-space verticals as well as gain fair share for saturated verticals- Managed RFP process and delegated responsibilities across sales, marketing and research departments

Greater New York City Area

- Implemented incorporating specific designers into editorial spreads to increase relevancy with high-low price point audience- Drove collaboration meetings between editorial leadership and advertising partners to drive mutual growth- Lead contact for American and Ready to Wear market designers including: Ralph Lauren, Calvin Klein and Stella McCartney

Greater New York City Area

Editorial/photo shoot assistant for stories appearing in Hearst and Conde Nast publications including O, The Oprah Magazine, Modern Bride, Elegant Bride and Your Prom