• Responsible for the growth of the Bumble app on campus through event planning and both digital and manual outreach.• Identified key partners and locations to execute grassroots marketing campaigns and initiatives• Pitched guerrilla marketing ideas and execution plans to HQ for approval and implementation• Building awareness and driving new registrations and brand awareness on campus

• Represent and introduce the HBO brand on campus, while encouraging students to utilize the on-campus HBO Go subscription service in an authentic and meaningful way through on-campus activations, events, social postings and word of mouth.• Proactive weekly communications with Riddle and Bloom and HBO to identify sign-ups statistics, photos, recaps, and strategically plan future opportunities on campus to increase sign-ups.

• Prepared influencer marketing plans including valuations, deal agreements and executions through researching client’s previous marketing campaigns, strategies and competitors.• Full sales cycle assistance, reporting directly to the Business Development Director to create proposals and packages for advertisers that align with KPIs, assisting with sales and pitch calls; monitoring through Salesforce and Pipedrive• Assisted in sales with top clients such as Urban Outfitters, Conde Nast, Harry’s, Whole Foods, and Havas Media

One of 70  students nationwide selected to participate in the Marketing EDGE Collegiate Summit. Through a series of presentations and activities, I learned how leading agencies and brands are utilizing data and innovative digital marketing techniques to create targeted, multi-channel campaigns, to reach and engage with their customers.  Presenters engaged students  on variety of topics including  mobile and social marketing, the convergence of marketing and technology,  and more. The Summit also provided meaningful opportunities to interact and connect with marketing professionals and peers, allowing me to build and strengthen my growing career network.

January Term Internship • Researched marketing industry, competitors, and strategies to identify opportunities. Synthesized this data and pitched ideas to team. 3 out of 4 were implemented. • Aggregated stories, formatted graphics, and organized assets into calendar, and scheduled posts into publisher.• Developed “This Day in Marketing History” and "Lesser known Holidays" segments on social media to drive traffic. • Created a year-long digital content calendar, included curated, original and shared content scheduled around holidays, history, and special events. • Created written, video and image content for social media, website and blog

• Assisted in social media, digital marketing, content strategy, content creation, analytics platforms, and techniques.• Researched and curated lists of Instagram micro-influencers for third-party social marketing.• Researched and created written and visual content for newsletter and blog

•Attended and provided social media coverage for ITCosmetic's QVC launch •Partner in marketing and advertising products on my social media platforms•Attended BeautyCon, launch events and created specialized content for company YouTube channel

• Created​ ​monthly​ ​beauty​ ​and​ ​fashion​ ​videos​ ​for​ ​​YouTube​ ​and​ ​the​ ​Fashion​ ​Club’s​ ​website. • Spread​ ​news​ ​about​ ​the​ ​club’s​ ​events​ ​and projects,​ ​ ​created​ ​videos,​ ​attended ​events​ ​in​ ​NYC​ ​and​ ​LA​ ​throughout​ ​the​ ​year.