Danielle Frucci Email & Phone Number

Brooklyn, New York, Us

New York, Ny, Us

Group Creative Director managing a team of UX and UI designers on projects based in Weber Shandwick offices across the United States.Helping to establish an experience strategy approach and process for projects, establishing new ways of working, and refining the format of project deliverables to evolve with the industry and drive impactful and successful work.Providing guidance, mentorship, and training to help experience designers expand their skill sets, accomplish their goals, and progress to the next level in their careers.Being a hands-on contributor to the work to support the UX team throughout discovery, strategy, and design—leading client workshops, creating audience research test plans, synthesizing insights and findings into strategy, and defining the creative design plan and sprint process.

New York, Ny, Us

Envisioned and sold through projects, led the creative and development of websites, web applications, mobile applications, and physical-digital experiences, and helped optimize, enhance, and expand platforms for long-term success.Helped establish and refine our team’s agile development process for responsive websites and applications—from business needs, audience needs, and functional requirements, to user stories, the creative foundation, development sprints, and user testing.Worked with strategists and data analysts to provide comprehensive business strategy and consumer insights to spark creative ideas and optimize experiences.Provided guidance, mentorship, and training to help experience designers expand their skill sets, accomplish their goals, and progress to the next level in their careers.Built long-standing relationships with clients to ensure a strong and collaborative partnership in which our team was trusted to produce exceptional and successful work.

New York, Ny, Us

Creative team lead working alongside copy and visual focused creative directors to provide cross-discipline creative direction. Projects include platform strategy and design, social strategy and execution, integrated digital experiences, campaigns, mobile applications and websites, and brand/product innovation. The role provides the opportunity to mentor and grow the skills of interaction designers, build strong relationships with clients, present the team's insights and creative concepts, and create experiences that engage consumers and drive business value.

New York, Ny, Us

Lead and mentor a team of interaction designer across multiple brands to help define business opportunities, insights, and strategy for consumer-centered digital experiences (platforms, websites, social, mobile, and integrated campaigns). Using best practices and working with other disciplines, develop and contribute to business requirements, audience and competitive analysis, user journeys, creative briefs, brand positioning, content inventories and matrices, features sites, site architecture, wireframes, and related documentation.

New York, Ny, Us

The interaction designer is the liaison between strategy, visual design, and programming. Roles and assignments can shift daily: yearly business planning; strategy and research around audience personas, competitive reviews, and trends analysis; brainstorming campaign concepts and tactics; evaluating project requirements for content, functionality, and technology; creation of site architecture and wireframes for all unique templates and interaction; presentation of this work to the project team and the client.

Helped build the digital roster and establish digital working processes at this formally traditional design studio in partnership with one other senior digital media designer.Was hands-on throughout all stages of a project from strategy, planning, experience design, visual design, prototype builds, quality assurance, and style guides in order to ensure the long-term design integrity of a project.Defined a strategic approach for the National Park Service to migrate their extensive digital ecosystem of over 400 disparate park websites into a cohesive digital ecosystem and design system managed through a single, robust CMS.Worked with individual parks throughout the National Park Service to develop a strategy and create engaging content for the Wildland Fire Program, Dayton Aviation National Historical Park, and Research Learning Centers.

As part of a small design team, I worked closely with a large team of developers to shift their projects from being built with the programmer as the user, to user-focused interfaces that better met the needs of visitors and the target audience.Developed wireframes, documented functional requirements, designed the visual interfaces, and built HTML prototypes for expansive, data-driven websites, intranets, extranets, as well as designed the interfaces for the content management systems to maintain them. Designed a comprehensive solution for the World Resources Institute to move their ever-growing library of data into a web-based, search-optimized tool with a simple, step-through interface for visitors to quickly find maps and statistics to view or export for their research.

Hired as an entry-level graphic designer, the position quickly evolved into lead designer for all digital projects at a time when every company realized they needed a website.Played a multidisciplinary role throughout the lifecycle of a project: Met with clients to outline business requirements, determined site architecture and page templates, defined the creative approach, completed design comps and style guides, crafted navigation nomenclature and page copy, as well as developed fully functional HTML websites. Gained marketing experience working on print-focused projects ranging from logo design, direct mail pieces, posters, and magazine ads.