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The focus cannot just be about selling a product, or entertaining an audience, or getting the most likes. The goal should be to design something useful, educational, inspirational, and a little magical. To be a part of creating something that impacts our everyday, or could transform our future. That’s my focus. And I want to do it with a fantastic team that is passionate about both the process and the work.Throughout my career designing digital experiences, I have continuously enhanced my skill set, gained new research techniques, refined my design process, and honed my management style. And I have never stopped learning—whether from coworkers who are seasoned specialists in every aspect of digital and application development, or from the energy and unique perspectives of recent graduates.
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Executive Director IxdSmart Design Sep 2021 - PresentBrooklyn, New York, Us -
Svp, User ExperienceWeber Shandwick Jun 2019 - Sep 2021New York, Ny, UsGroup Creative Director managing a team of UX and UI designers on projects based in Weber Shandwick offices across the United States.Helping to establish an experience strategy approach and process for projects, establishing new ways of working, and refining the format of project deliverables to evolve with the industry and drive impactful and successful work.Providing guidance, mentorship, and training to help experience designers expand their skill sets, accomplish their goals, and progress to the next level in their careers.Being a hands-on contributor to the work to support the UX team throughout discovery, strategy, and design—leading client workshops, creating audience research test plans, synthesizing insights and findings into strategy, and defining the creative design plan and sprint process. -
Creative Director, Ux / Experience DesignR/Ga Mar 2012 - Nov 2018New York, Ny, UsEnvisioned and sold through projects, led the creative and development of websites, web applications, mobile applications, and physical-digital experiences, and helped optimize, enhance, and expand platforms for long-term success.Helped establish and refine our team’s agile development process for responsive websites and applications—from business needs, audience needs, and functional requirements, to user stories, the creative foundation, development sprints, and user testing.Worked with strategists and data analysts to provide comprehensive business strategy and consumer insights to spark creative ideas and optimize experiences.Provided guidance, mentorship, and training to help experience designers expand their skill sets, accomplish their goals, and progress to the next level in their careers.Built long-standing relationships with clients to ensure a strong and collaborative partnership in which our team was trusted to produce exceptional and successful work. -
Associate Creative Director, Ux / Experience DesignR/Ga Sep 2010 - Apr 2012New York, Ny, UsCreative team lead working alongside copy and visual focused creative directors to provide cross-discipline creative direction. Projects include platform strategy and design, social strategy and execution, integrated digital experiences, campaigns, mobile applications and websites, and brand/product innovation. The role provides the opportunity to mentor and grow the skills of interaction designers, build strong relationships with clients, present the team's insights and creative concepts, and create experiences that engage consumers and drive business value.
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Experience Design / Ux DirectorR/Ga Jul 2008 - Sep 2010New York, Ny, UsLead and mentor a team of interaction designer across multiple brands to help define business opportunities, insights, and strategy for consumer-centered digital experiences (platforms, websites, social, mobile, and integrated campaigns). Using best practices and working with other disciplines, develop and contribute to business requirements, audience and competitive analysis, user journeys, creative briefs, brand positioning, content inventories and matrices, features sites, site architecture, wireframes, and related documentation.
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Senior Experience DesignerR/Ga Apr 2006 - Jul 2008New York, Ny, UsThe interaction designer is the liaison between strategy, visual design, and programming. Roles and assignments can shift daily: yearly business planning; strategy and research around audience personas, competitive reviews, and trends analysis; brainstorming campaign concepts and tactics; evaluating project requirements for content, functionality, and technology; creation of site architecture and wireframes for all unique templates and interaction; presentation of this work to the project team and the client.
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Senior Designer, Digital MediaDennis | Konetzka | Design Group Oct 2001 - Mar 2006Helped build the digital roster and establish digital working processes at this formally traditional design studio in partnership with one other senior digital media designer.Was hands-on throughout all stages of a project from strategy, planning, experience design, visual design, prototype builds, quality assurance, and style guides in order to ensure the long-term design integrity of a project.Defined a strategic approach for the National Park Service to migrate their extensive digital ecosystem of over 400 disparate park websites into a cohesive digital ecosystem and design system managed through a single, robust CMS.Worked with individual parks throughout the National Park Service to develop a strategy and create engaging content for the Wildland Fire Program, Dayton Aviation National Historical Park, and Research Learning Centers.
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Art DirectorFig Leaf Software Nov 1999 - Oct 2001As part of a small design team, I worked closely with a large team of developers to shift their projects from being built with the programmer as the user, to user-focused interfaces that better met the needs of visitors and the target audience.Developed wireframes, documented functional requirements, designed the visual interfaces, and built HTML prototypes for expansive, data-driven websites, intranets, extranets, as well as designed the interfaces for the content management systems to maintain them. Designed a comprehensive solution for the World Resources Institute to move their ever-growing library of data into a web-based, search-optimized tool with a simple, step-through interface for visitors to quickly find maps and statistics to view or export for their research.
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Web DesignerBloom & Mertz May 1998 - Oct 1999Hired as an entry-level graphic designer, the position quickly evolved into lead designer for all digital projects at a time when every company realized they needed a website.Played a multidisciplinary role throughout the lifecycle of a project: Met with clients to outline business requirements, determined site architecture and page templates, defined the creative approach, completed design comps and style guides, crafted navigation nomenclature and page copy, as well as developed fully functional HTML websites. Gained marketing experience working on print-focused projects ranging from logo design, direct mail pieces, posters, and magazine ads.
Danielle Frucci Skills
Danielle Frucci Education Details
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American UniversityVisual Media
Frequently Asked Questions about Danielle Frucci
What company does Danielle Frucci work for?
Danielle Frucci works for Smart Design
What is Danielle Frucci's role at the current company?
Danielle Frucci's current role is Executive Director IxD at Smart Design.
What is Danielle Frucci's email address?
Danielle Frucci's email address is df****@****ick.com
What is Danielle Frucci's direct phone number?
Danielle Frucci's direct phone number is +120268*****
What schools did Danielle Frucci attend?
Danielle Frucci attended American University.
What skills is Danielle Frucci known for?
Danielle Frucci has skills like Interaction Design, User Experience, Experience Design, Digital Strategy, Wireframes, Information Architecture, Web Design, Graphic Design, Creative Direction, Creative Strategy, Integrated Marketing, Digital Media.
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