Danielle Garcia Rodrigues Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, Brasil

- Líder da squad de Marketing Institucional com foco em agilidade e produtividade promovendo a integração e alinhamento sobre os desafios de negócio;- Responsável por todo o plano de comunicação da área de Responsabilidade Corporativa com o objetivo de gerar reconhecimento e engajamento através das pautas ambiental, social e de governança corporativa (ESG);- Planejamento estratégico e execução de toda a comunicação do projeto de capacitação na área de tecnologia para públicos… Show more - Líder da squad de Marketing Institucional com foco em agilidade e produtividade promovendo a integração e alinhamento sobre os desafios de negócio;- Responsável por todo o plano de comunicação da área de Responsabilidade Corporativa com o objetivo de gerar reconhecimento e engajamento através das pautas ambiental, social e de governança corporativa (ESG);- Planejamento estratégico e execução de toda a comunicação do projeto de capacitação na área de tecnologia para públicos minorizados e sub-representados: Programa Transforme-se;- Desenho das estratégias de comunicação para lançamento do projeto de aceleração de startups que impactam positivamente a saúde financeira dos brasileiros: Impulsiona Startups;- Responsável pelo planejamento e execução das ações de marketing do Datalab, laboratório de inovação da Serasa Experian, que tangibiliza o posicionamento de uma das marcas mais inovadoras no segmento de dados e tecnologia. Show less

São Paulo

- Responsible for all the strategic communication and marketing planning for B2B products focused on Face-to-Face and Digital Fraud Prevention Solutions to generate awareness, leads and sales enablement; - Coordination of content on the corporate blog, social media, website and releases; - Responsible for all planning to launch a new B2B Fraud Prevention solution, the KBA (Knowledge Based Authentication); - Development of communication package to reposition the Serasa Experian Fraud… Show more - Responsible for all the strategic communication and marketing planning for B2B products focused on Face-to-Face and Digital Fraud Prevention Solutions to generate awareness, leads and sales enablement; - Coordination of content on the corporate blog, social media, website and releases; - Responsible for all planning to launch a new B2B Fraud Prevention solution, the KBA (Knowledge Based Authentication); - Development of communication package to reposition the Serasa Experian Fraud area (institutional presentation, video and landing page) for Pre-Sales, Commercial, Products and Market Area; - Defining the dissemination strategy for Experian's Global Fraud Survey through channels such as website, blog, audio post and infographics; - Interface with Products, Performance and Content Marketing agencies; - Competition analysis; - Performance in market events; - Content Marketing: use of Audio Marketing for awareness strategy, lead generation and engagement (podcast and audio post). Show less

Sao Paulo

• Management of the area responsible for curating, planning and producing audiovisual content for all on and off-line customer contact platforms: Cross Channel (partner channels), Social (Facebook and Instagram), APP Minha SKY, Customer Channel (Local Channel); • Coverage of events such as Rock in Rio, Comic Con, UFC and Lollapaloza; • Exclusive content development with HBO, Globosat, Viacom, Discovery, Turner and Disney programmers focusing on monetization, retention and relationship;… Show more • Management of the area responsible for curating, planning and producing audiovisual content for all on and off-line customer contact platforms: Cross Channel (partner channels), Social (Facebook and Instagram), APP Minha SKY, Customer Channel (Local Channel); • Coverage of events such as Rock in Rio, Comic Con, UFC and Lollapaloza; • Exclusive content development with HBO, Globosat, Viacom, Discovery, Turner and Disney programmers focusing on monetization, retention and relationship; • Interface with areas of Sponsorship (Shows and Sports), Promotions, Events, Products, Relationship, PR , Digital, Producers and Influencers; • Planning and production of content for internal audiences with informative and motivational focus; • Planning 360º marketing campaigns focused on awareness, inbound and outbound generating leads, brand recognition and engagement;• Responsible for team management; • Application of training and workshops for sales, call center and internal staff; • Media Intelligence with segmentation by profile focusing on the company's business interests;• Market study, feasibility and competitive performance analysis with recommendation of action plan; • Responsible for budget and contracts in the area; • Participation in the process of digital transformation through app's and social midia. Show less

São Paulo Area, Brazil

• Responsible for Branding; • Structuring a Brandbook defining brand language and personality, aligning all the communication in the different areas of the company; • Preparation of briefings and follow-up of advertising campaigns; • Analysis and planning of sponsorship projects and cultural projects; • Reports with the results of actions aimed at contributing to the increase of brand visibility; • Meetings with advertising agencies and internal areas for developing… Show more • Responsible for Branding; • Structuring a Brandbook defining brand language and personality, aligning all the communication in the different areas of the company; • Preparation of briefings and follow-up of advertising campaigns; • Analysis and planning of sponsorship projects and cultural projects; • Reports with the results of actions aimed at contributing to the increase of brand visibility; • Meetings with advertising agencies and internal areas for developing communication and marketing materials for the customer base and prospects; • Campaigns cooperated with programmers and interface with the commercial area; • Cross and Upselling actions to increase revenue and improve customer experience; • Coordination and execution of CRM campaigns for the SKY Digital and High Definition customer base with a focus on understanding the customer and anticipating their needs; • Production of E-mail MKT, Brochures, Direct Mail, SMS and Catalogs with focus on the final public; • Performance in the production of pieces for social networks; • Acting in the production of pieces for social networks with the purpose of generating leads. Show less

São Paulo Area, Brazil

• Direct Marketing (direct mail, mkt email, telemarketing and SMS);• Preparation of presentations for the Products area with reports of results of actions;• Construction of briefings and interaction with advertising and graphic agencies;• Management of sponsorships focused on strengthening the brand in regional events in Brazil, mainly in the South and Northeast;• Incentive programs to increase the productivity of tenants and vendors;• Strategic signage at the POS to improve… Show more • Direct Marketing (direct mail, mkt email, telemarketing and SMS);• Preparation of presentations for the Products area with reports of results of actions;• Construction of briefings and interaction with advertising and graphic agencies;• Management of sponsorships focused on strengthening the brand in regional events in Brazil, mainly in the South and Northeast;• Incentive programs to increase the productivity of tenants and vendors;• Strategic signage at the POS to improve brand awareness;• Analysis of the competition and the low-income consumer. Show less

São Paulo E Região, Brasil

• Merchandising to publicize and sell available products; • Cross and Upselling actions to increase revenues; • Interface with a Branding area for the development of new brands of the Unibanco group; • Relationship Actions with Approximation of Clients and Wholesale Brokers; • Development of communication materials for sales force; • Attendance and management of the demands of the internal areas; • Strategic planning for the area of ​​Benefits and Major Risks; •… Show more • Merchandising to publicize and sell available products; • Cross and Upselling actions to increase revenues; • Interface with a Branding area for the development of new brands of the Unibanco group; • Relationship Actions with Approximation of Clients and Wholesale Brokers; • Development of communication materials for sales force; • Attendance and management of the demands of the internal areas; • Strategic planning for the area of ​​Benefits and Major Risks; • Management of sponsorship and organization of events for the entire Unibanco AIG area. Show less

Sao Paulo

• Analysis of micro, macro environment and media plan; • Internal communication projects; • Search for sponsorship and support for events; • Planning and execution of all communication materials for São Paulo Fashion Week; • Visual Communication of the Company; • Elaboration of Incentive Projects for the Intermediate Public; • Development of websites, catalogs, posters, e-mail mkt, packaging and prints; • Standardization of sales and merchandising services in its own… Show more • Analysis of micro, macro environment and media plan; • Internal communication projects; • Search for sponsorship and support for events; • Planning and execution of all communication materials for São Paulo Fashion Week; • Visual Communication of the Company; • Elaboration of Incentive Projects for the Intermediate Public; • Development of websites, catalogs, posters, e-mail mkt, packaging and prints; • Standardization of sales and merchandising services in its own stores and partners. Show less

Sao Paulo

Creative Assistant

Cultivating Emotional Balance

Specialization, Digital Marketing

Especialização, Organizational Leadership

Specialization, Design Thinking

Postgraduate, Market Communication

Specialization, Marketing

Graduate, Social Communication