Danielle Burton Email & Phone Number

Round Rock, Texas, Us

•Re-branded CloudIQ and launched APEX AIOps, an AI-driven observability and management SaaS product suite. Responsibilities included technical document/blog writing, translations, internal sales enablement, customer reference, and support.•Deployed a cross-portfolio AI storage and edge showcase for a Dell customer at Dell Tech World, project managed and owned customer relationship. The innovative demo was the highest trafficked area in the Dell booth.•Served as YouTube SEO expert for B2B Dell product marketing, leading a project to update video titles and thumbnails to enhance SEO and grow the subscriber base.•Product Marketing strategic event lead for priority events such as Dell Tech World, VMware Explore, and AWS. Coordinated cross-portfolio customer/partner experience, tracked event-related product launch announcements, and hosted weekly internal meetings and executive communications to over 250 stakeholders.•Produced Talking Tech with Travis YouTube executive thought leadership video blog series, including ownership of content calendar, inviting customers/partners, organic and paid campaign social media promotion, SEO, and YouTube strategies.•Produced two tech podcasts focused on enterprise storage, cybersecurity, and data protection. Managed a fluid content calendar aligned with industry trends, global campaigns, and customer feedback (Dell Power of Technology & Dell Power2Protect).•Built performance reports for both the YouTube series and podcast. Recommended strategic promotional tactics to improve performance, resulting in a 47% increase in video views and a 300% increase in podcast listens over 2 years.

Round Rock, Texas, Us

•Created & executed complex social media promotion for product marketing launches/events with record breaking results •Built a social media process for paid social media efforts & owned the creative strategy •Coordinated virtual & in person industry tradeshows & broke records with live targeted social media tactics/promotions•Led Dell to #1 Share of Voice for storage FY21 through SEO optimization and increased social media presence. Identified target key words to ensure assets/webpages/collateral have the best search engine optimization opportunity.•Utilized Dell’s 2020 social impact initiative by leading a ‘10 days of giving’ social media giveaway & donation match•Managed the storage organization budget & procurement process with a less than 1% variance•Tracked sales enablement efforts & built internal communications plan for product launches•Supported product marketing managers with creative direction & project managed video creation•Organized internal social media trainings & competitions to fulfill an internal social media training initiative•Researched and executed team bonding activities and virtual parties to improve team morale and inspire collaboration. Led team building competitions as a part of the Storage/Data Protection org's culture initiative.

Boise, Idaho, Us

• Contributed to planning & execution of global awareness marketing strategy, advertising & promotional campaigns • Assisted with creative development of weekly Micron blog, monthly events and social media advertising campaigns• Attended industry tradeshows as brand ambassador, broke awareness records with targeted social media tactics/promotions• Created social media employee amplification program that set Micron participation & awareness generation records • Worked closely with graphic design team to create weekly content for social media based on industry best practices• Created monthly surveys for internal/external use, evaluated survey results & made data driven recommendations • Used Salesforce.com to assign Marketo automated marketing leads to Micron sales teams/partners

Boise, Idaho, Us

• Researched customer partner relationships through Marketo, Discover Org, Salesforce.com • Helped Social Media Manager to create new engagement tactics for social media influencer program • Researched industry best practices, presented recommendations on how to increase Micron social media • Created internal biweekly report for Social Media Manager on campaign results

• Elected Social Media Team Lead on the Peet Shoe Dryer Account in the Vandal Solutions Marketing Group.• Responsible for managing and coordinating the creation and maintenance of a social media marketing plan.• Implementing the Social Media Marketing Plan includes creating and updating Peet Shoe Dryer’s Facebook, Instagram, Twitter, Pinterest and LinkedIn accounts, as well as creating a metric system for measuring response data.

New York, New York, Us

• Full-time summer internship focused on every aspect of agency and client relationship including: development of media lists, analyst lists, press releases and media alerts. • Heavy media relations work including written email pitches to targeted media as well as phone pitches to journalists in numerous media genres including consumer, business and technology press. • Worked with Cision and IT Database for researching targeted reporters for multiple clients. • Conducted research and participated in media relations project for clients in the Asia Pacific region.

Amsterdam, North Holland, Nl

• Guide potential and existing customers to determine and fulfill their purchase needs• Greet customers as they arrive at the store and provide information on current promotions• Ensure customer loyalty by providing exceptional customer services• Handle merchandise preparation and inventory duties

• International Marketing and Communications Intern: Updating and maintaining a strong social media presence to attract English speaking international customers.• Traveling and writing for the inTuscia website.

Centennial, Colorado, Us