Danielle Genett Email & Phone Number

Stamford, Ct

• Lead Global marketing, management and strategy of several award-winning Starwood Preferred Guest (SPG) credit card products • Drive overall global co-brand card strategy including expansion into international markets• Manage Global relationship with American Express co-brand card teams to develop rich value propositions globally and drive mutual portfolio growth for our businesses • Partner with American Express to develop and execute integrated acquisition and loyalty marketing plans including web, email and social media marketing, telemarketing, direct mail, digital and print advertising, events marketing and PR• Lead data analyses to leverage combined data across SPG and strategic financial partners with goal of developing marketing strategy to drive trial, shift share, and strengthen SPG credit card acquisition and engagement

• Launched SPG Credit Cards in Canada and United Kingdom within months of contract completion to meet aggressive launch dates, developing and implementing marketing, technology, training and launch events• Re-launched SPG Credit Card products in U.S. market, managing creative repositioning, all tactical marketing & PR activities, advertising campaign, technology, billing processes and legal agreements

Ba, English, French

Activities and Societies: Women's Varsity Volleyball

Mba, Marketing

Education record