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Driven global marketing leader with 15+ years dedicated to building long-term customer loyalty and brand affinity across financial services, sports, hospitality, travel and CPG verticals. Experienced at launching and restructuring financial partnerships to deliver best-in-class products, drive key metrics and grow new revenue streams for brands. Skilled in marketing strategy, product development and launches, partnership negotiation and management, loyalty programs and event planning. Strong track record of strengthening relationships across cross-functional teams and partners to drive business results.
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Associate Director, Financial PartnershipsStarwood Hotels & Resorts Worldwide, Inc. Mar 2013 - Oct 2015Stamford, Ct• Lead Global marketing, management and strategy of several award-winning Starwood Preferred Guest (SPG) credit card products • Drive overall global co-brand card strategy including expansion into international markets• Manage Global relationship with American Express co-brand card teams to develop rich value propositions globally and drive mutual portfolio growth for our businesses • Partner with American Express to develop and execute integrated acquisition and loyalty marketing plans including web, email and social media marketing, telemarketing, direct mail, digital and print advertising, events marketing and PR• Lead data analyses to leverage combined data across SPG and strategic financial partners with goal of developing marketing strategy to drive trial, shift share, and strengthen SPG credit card acquisition and engagement -
Manager, Spg Financial PartnershipsStarwood Hotels & Resorts Worldwide, Inc. Jan 2010 - Feb 2013• Launched SPG Credit Cards in Canada and United Kingdom within months of contract completion to meet aggressive launch dates, developing and implementing marketing, technology, training and launch events• Re-launched SPG Credit Card products in U.S. market, managing creative repositioning, all tactical marketing & PR activities, advertising campaign, technology, billing processes and legal agreements -
Marketing Manager, Open Product Relationship MarketingAmerican Express Dec 2007 - Jul 2009 -
Assistant Marketing Manager, Open Small Business FinancingAmerican Express Sep 2006 - Dec 2007 -
Account Executive, P&G OlayDevries Public Relations Jul 2004 - Sep 2006
Danielle Genett Skills
Danielle Genett Education Details
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English, French -
Université De La Sorbonne Nouvelle - Paris Iii
Frequently Asked Questions about Danielle Genett
What is Danielle Genett's role at the current company?
Danielle Genett's current role is NFL Extra Points Product and Marketing Lead.
What is Danielle Genett's email address?
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What is Danielle Genett's direct phone number?
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What schools did Danielle Genett attend?
Danielle Genett attended Middlebury College, Fordham University - Graduate School Of Business Administration, Université De La Sorbonne Nouvelle - Paris Iii.
What skills is Danielle Genett known for?
Danielle Genett has skills like Marketing Strategy, Digital Marketing, Market Research, Marketing Research, Competitive Analysis, Product Management, Brand Management, Partnership Marketing, Financial Services Marketing, Credit Card Marketing, Direct Marketing, Travel Marketing.
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