Danielle Gizzo Duca Email & Phone Number

Charleston, South Carolina, Us

#IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.As a facilitator my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks.To learn more and join the initiative visit: g.co/IamRemarkable

New York, Us

Badassery is a highly curated community of public speakers who are on a mission to diversify cultural conversations with real, honest and experience-driven perspectives.

State College, Pa, Us

Created a new role within the organization leading consumer marketing for the AccuWeather brand and its digital products.Served as the resident expert in personas, brand equity, NPS, brand positioning, and messaging to build a strategic framework informed by quant/qual research for the organization’s consumer, business, and employer brand.

State College, Pa, Us

Exceeded management-based objectives for 3 consecutive quarters, leading the team as the highest performer in close rate and revenue by creating strategic RFP responses, proactive proposals, and presentations utilizing digital, mobile, app, social, TV, audio, and API offerings to support client KPIs.Coached and developed Marketing Coordinator through integrated marketing and sales process, and collaborated with 20 sales leads in the U.S. and globally to drive cross-platform digital ad revenue. Also was the creative architect for AccuWeather's Global Sales Conference across B2B and B2C sales teams. Managed event coordination, production, logistics, and content for 3-day conference, securing buy-in from C-Level and Senior leadership to ensure company goals were met.

New York, Ny, Us

Led consumer marketing for Macy’s largest private label brand, I·N·C International Concepts, by creating masterbrand strategies to increase brand awareness, loyalty, traffic, and sales. Responsible for managing multi-million dollar budgets and optimizing the total marketing mix by media tactic, as well as area of business. Additionally developed and led 2 Associate Managers to promotion, and 3 interns through 8-week program.Instrumental in overseeing key areas of focus, including but not limited to: brand guidelines (implementing across marketing materials, packaging, and visual enhancements), agency relations (among digital, media, PR, and experiential), contract negotiations, fashion collaborations, licensing, celebrity partnerships, influencers, custom content integrations, event activations, test-and-learn opportunities, and the development and growth of team members through to promotion.A campaign highlight was "Iris Meets I·N·C,” a partnership with style icon Iris Apfel that drove 1.1B impressions, 2.3MM video views, 33K emoji downloads (used 1.2MM times) and saw a 9% increase in active customers in a during one-month period. This same campaign allotted me the honor of being named "Top 30 Under 30" by Apparel Magazine.Prior to leading marketing for the I·N·C Masterbrand, I ran point on a portfolio of 12 private label brands, which attributed to 25% of total company revenue.

New York, Ny, Us

Captured white space opportunity and executed go-to-market strategy for millennial-focused private label brand, Maison Jules, within first 60 days of onboarding. Owned integrated marketing campaign management which focused on digital, social, PR, and events. Led production and logistics for all consumer and media facing events (in-store, press events, junkets) and branded activations (including sweepstakes, contests, influencers, product seeding, and social) surrounding NYFW.Simultaneously developed and executed the “American Rag All-Access Campaign,” which was cited as a contributor to Macy’s recognition for Mobile Retailer of the Year in 2014, the highest accolade in mobile commerce/retail.

New York, Ny, Us

Managed content and logistics (including project workflows, photoshoot schedules, and product sample management) of monthly, quarterly, and seasonal sales enablement training guides for 15 private label brands across 850+ locations. Content focused on in-store strategies, merchandising, and brand DNA for ready-to-wear, home, shoes, jewelry, handbags, juniors, and millennial businesses.Additionally supported Senior Communications Manager with the development of an app for in-store training piloted with 32 Retail Development Managers, before being rolled out to a team of 260 managers.

Paramus, Nj, Us

Created brand activations for the consumer electronics vertical to build awareness and drive engagement among millennials on a localized level. Prepared research, developed proposals, and analyzed web traffic reports for client portfolio, including T-Mobile, BlackBerry, and Konica Minolta.

Education record

B.S.B.A, Advertising; Graphic Design Concentration

High School Diploma