As the Marketing Manager at Blue Link my responsibilities include:- Create and oversee content creation including images, videos, eBooks, Guides, Whitepapers, landing pages, email campaigns, website CTA, blogs and more- Create inbound and outbound marketing campaigns - Manage and update the website; with a focus on SEO and Conversion rates - Analyze and track marketing campaigns and website performance, drawing conclusions to present to the sales and upper management teams- Present directly to the entire staff including upper management- Directly manage Marketing Coordinator ; overseeing social media activities, blog content- Train and Manage Marketing Coordinator and the Sales Team of two on LinkedIn Sales Navigator and outbound sales best practices

Write and produce various types of web content and company assets including - Weekly blog posts - Creating quarterly newsletters- Generates ad hoc content pieces such as case studies, guides, eBooks and whitepapers- Creates marketing videos, demo and training videos, infographics, and other imagesIdentify and executes opportunities to improve content's search rank (SEO)Develop and track all content campaigns.Assists with paid online marketing and sales activitiesManage multiple email campaignsWorks with internal staff, existing customers, Blue Link partners and industry experts to product relevant content

Update/design creative for monthly sales programs for print, web and email Manage social media for Bramgate Automotive Inc. and all of its properties Maintain communication with internal and external clientsAid in promoting brand initiatives consistent with corporate business goals and objectives

Daily processing of program registrations, memberships, facility bookings, point of sale transactions and refunds.Assist with customer needs and concerns; provide information about products and services with exceptional service techniques.Balance and verify daily revenue worth over $1,000 and organize end-of-day administrative paperwork.

Conducted research regarding the Dufferin Board of Trade's (DBOT) organizational sustainability and nearby board of trade best practices.Administered online surveys using constant contact to understand member satisfaction.Analyzed DBOT's current market position to find opportunities to allocate funds efficiently.

Constructed 3-10 daily organic posts to all social media platforms via Hootsuite and BufferOversaw digital paid promotions through Google AdWords, Facebook and TwitterAchieved an online identity increase and audience presence at festivals from 40,000 to 60,000 attendees

Executed accurate document workflow including sourcing documents, drafting, and editing for a team of fiveAssisting and servicing for multiple Private Client Group account managers Writing and editing review letters for large account contracts worth over$1,000,000