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- Building the new Brand Marketing position from scratch. Defining areas of responsibility and standards of delivery. - Establish Internal Brand Score mechanism, to measure and manage brand awareness. Achieved 20% growth Q by Q. - Channel Marketing - Creating revenue-generating marketing assets for channel partners in order to expand, retain and recruit new customers, including: 3 Campaign in a box, 5 Email campaigns, demand-generation assets, sales decks, MDF program and webinars. - Crafting Company Awards Program including: mapping industry related awards (both product and company related), building a yearly gantt and budget, structuring awards knowledge base, writing the submissions and executing the announcement campaigns for wins. Most recently, won the Codie Awards & TechCares.- Event planning, trade shows and virtual conferences production. Managed to increase pipeline in the last tradeshow, by getting 600 scanned leads in 14 hours, 13% vs last year. - Garnered recognition in the Gartner report, acknowledging the team's impactful contributions to the industry landscape.

Managed large-scale brands and budgets (P&L), formulating marketing strategy and business development for global brands while implementing high standards and reaching targets. Accountable for the following:-Creating, planning, and executing high-impact marketing campaigns and tools that increased revenues. -Continuous tracking and analyzing brand performance. Improving cross-organizational processes and decision making. -Worked with multiple positions in the company, managed multiple vendors and built strong relationships with the global brands. -P&L management while helping sales meet business objectives.-Responsible for product pricing strategy complete with maximizing sales.

Supporting 6 brand managers with over 30 global brands. Preparing presentations & reports, analyzing data, and extracting insights.Touched upon various aspects of importing: Customs, brand localization, online and offline marketing campaigns, PR activities, sales, revenue and business insights (SAP & BI Systems).

Act. Il is an App used to balance online content inciting against Israel and developing the online pro-Israel community. Responsible for communicating the program's successes, campaigns, and applications over various media outlets. Participated in a delegation to NYC & Washington DC.

Head Of the IDC's Marketing, Advertising, and PR club as a part of the Entrepreneurship Club. Recruited and supervised a team of 5, built workshops, study tours, and built strong relationships with top players in the Industry. Oversaw more than 300 over the period of 2 years. Planned and executed the club's highlight event, The "Marketon" - Marketing Hackton for students. Additional information is available at: facebook.com/TheMClubIDC