Danielle Goodwin Email & Phone Number

Columbus, Ohio Metropolitan Area

Middlestreet Graphics provides customizable sign and display solutions to set you on the right path. Providing retail signage, interior and exterior graphics, banners, point-of-purchase products, displays, equipment rebranding graphics, fleet graphics and so much more, our team of creative experts will optimize your message to your customers

Columbus, Ohio Area

Core Focus▹Sell business services, printing, and signage for OSU’s UniPrint department; manage and coordinate all signing projects, including initial client meeting, ordering, approval, installation, and customer service. Client base includes all OSU departments and 88 county branches. Services range from wide format digital, design and display for small and large print projects to event graphics and interior and exterior signage for buildings, medical center facilities, and campus facilities.Highlight of Contributions▹▸▸ Generated $1.094M in sales in 2019; grew signage revenue 224% over the last two years. ▸▸Encourage repeat business by nurturing relationships with established customers; upsell and cross-sell products, wide-format digital printing, and signage.▸▸Generated $155K in new signage revenue from the OSU Medical Center and replaced the external vendor by building a strong rapport and partnership with key stakeholders. ▸▸Grew signage business from a single customer into being the sole signage provider across OSU and primary revenue driver for UniPrint. ▸▸Market products and services through product demonstrations and open houses.

Hilliard, Oh

Core Focus▹Represented buyers and sellers in real estate transactions for residential homes and commercial land development. Listed and marketed properties and liaised with attorneys, agents, and home inspectors to conclude sales. Highlight of Contributions▹▸▸Closed over 200 sales contracts totaling $60M in revenue.▸▸Built own clientele through networking and open houses. ▸▸Identified development opportunities by prospecting and cold-calling farm landowners. ▸▸Drove the pre-development process and due diligence to gain city approvals, coordinate land surveys, soil inspections, and identify county restrictions in preparation for the land sale.

Dayton, Ohio & Columbus, Ohio

Core Focus▹Promoted to manage and lead business service sales for the large Education market and Federal government accounts. Primary client was Ohio State University. Coordinated with Xerox service, IT, and OSU customers to solve networking and technical issues. Highlight of Contributions▹▸▸ Increased sales from current customers 20% vs. prior year; total business volume was $6M.▸▸Efficiently managed territory and planned weekly sales calls to identify new business, handle and resolve issues, and provide a high level of service to customers. ▸▸Led annual contract renewal, pricing, management, and negotiations between Xerox and OSU to supply over 1800 machines. ▸▸Eliminated customer downtime by implementing a two-hour response time for technical support. ▸▸Collaborated with internal partners, IT, and customers to coordinate installation, network set-up, and technology upgrades.

Core Focus▹Sold and managed $12M per year in business services to small commercial customers and the K-16 school market. Key clients included the University of Dayton, Wittenberg University, Sinclair University, and all K-12 school districts in territory. Highlight of Contributions▹▸▸ Managed and sold over 60 contracts per year, which included supplying entire school systems and businesses with multiple machines.