• Create brand concept for new companies• Plan sales growth strategies• Design graphics and materials• Edit copy and graphics• Write copy and create content• Perform and manage marketing analytics• Conceptualize, layout and design instructional guides and books• Set up, communicate and manage print production needs with vendors• Design promotional exhibit materials• Create and manage websites• Establish e-marketing tools for clients and manage, as needed• Serve as administrator for and create social media pages • Photograph events

• Supported the clients and client teams by creating, planning, managing and executing high-quality, integrated communication and marketing strategies to serve the needs of the clients.• Executed and evaluated targeted communications, marketing, social media and web initiatives.• Reviewed, recommended and employed integrated branding guidelines, policies and strategies.• Crafted meaningful messages that resonated with stakeholders and target audiences.• Developed and implemented custom communications and marketing plans for annual conferences.• Assisted team at conferences by working in several capacities.• Developed articles, brochures, bi-weekly newsletters, e-mail communications, social media postings and other content from initial concept through final delivery. • Wrote and/or procured content for digital and/or print materials.• Regularly monitored, edited and updated association-owned websites.• Collaborated with all staff on program-specific communication plans.• Created, organized and oversaw special communications projects, including strategic plans, annual reports, new programs, initiatives, etc.• Supervised the marketing coordinator.• Continually assessed association policies, programs and procedures to identify possible efficiencies, enhancements, and improvements.

• Developed strategic plans for corporate brand marketing• Maintained understand of client/industry needs, attitudes and behaviors• Served as company brand evangelist and developed ways to build brand-led culture• Managed creative direction for corporate and strategic campaigns• Created strategies to refine how to digitally connect with audiences • Developed and implement lead generation and nurture campaigns• Oversaw brand integration with social media and content marketing• Translated strategies and analytical concepts into story-telling graphics• Consulted with stakeholders to determine needs and objectives• Provided direct support to the leadership team, sales and client engagement in strategizing and producing materials for business development • Tracked and reported KPIs and analytics• Participated in the development of content marketing strategies

• Developed content to provide a consistent, targeted and impactful message• Composed public relations strategies for current and existing services, launches and promotions• Created content to produce relevant, compelling social media posts• Produced high-quality, informative and creative press releases, press kits, customer emails and related materials• Fostered and maintained excellent relationships with media• Analyzed media coverage; developed responses when needed• Assisted in organizing promotional events and press conferences• Aided in developing and managing PR budgets, deadlines, objectives and schedules• Developed weekly, monthly, quarterly and annual media activity reports• Identified and presented opportunities for consistency in messaging and customer experience across all relevant channels• Tended to other marketing and creative duties, as needed to make the team and organization successful

• Designed search profiles for the organization• Created collateral marketing tools• Edited materials• Weighed in on creative and marketing processes and decisions• Strived to make a consistent and recognizable brand for the company

• Designed and produced marketing, collateral and training materials• Developed and managed all e-marketing campaigns• Hosted the organization’s social media pages and administrated the website• Served as the Volunteer Program coordinator• Researched and compiled stakeholder and competitor analyses• Tabulated and summarized evaluations from organization events• Organized client delight endeavors • Created sales and educational videos

• Designed and managed production of marketing materials for the University• Developed and implemented advertising campaigns• Served as sole internal website manager• Administered all public relations and media duties (ex. press conferences, spokesperson, media contact for the Institution)• Managed fiscal budget for entire department

• Recruited prospective students through a constant communication plan• Traveled to high schools and college fairs to meet with students one-on-one• Assisted to conceptualize branding, copy writing, designing, and event planning and programming

• Communicated with clients to schedule, plan and facilitate direct marketing mailings • Acted as an account executive for multiple special projects, including a traffic booster • Networked with prospective clients to build business relations

Customer Service Sales Associate and Visual Display Manager