Danielle Guzzetta Email & Phone Number

Corporate Headquarters, Ft. Lauderdale, Fl

Chief Marketing Officer for Anthony's Coal Fired Pizza, a specialty pizza restaurant concept with over 60 company-owned restaurants in 8 states, responsible for developing and executing an integrated, strategic omni-channel marketing strategy. Oversee media, advertising, brand partnerships, loyalty, digital, social, and traditional marketing efforts. Leads the charge on innovation. As the company, doubles in size over the next few years, will lead the charge on marketing efforts into new markets across the country.

Boca Raton, Florida

As part of the executive team, worked with leadership to set the vision, direction, brand and messaging for organization.Strategically developed and tactically executed media buys and marketing programs that drove traffic and increased sales across all online and offline channels including: TV, print, radio, mall media, internet and social.Spearheaded development and roll-out of StyleEdit, an online editorial magazine. In addition to curating content for magazine, worked with creative team to design and technology team to deploy magazine on in-store technology tables.Led the marketing efforts as the company expanded into the retail space; opening 20 stores in 2 years. Developed and executed pre- and post-opening marketing to drive traffic and sales through direct mail, email, print and online ads, social marketing, TV, mall media, omni-channel promotions, grand opening events, in-store / mall events and press opportunities.Implemented social marketing strategy across Facebook, Twitter, Pinterest, YouTube, Instagram, Tumblr and Google+. Organized all corporate charitable initiatives including: Children’s Miracle Network, Living Beyond Breast Cancer, United Way and Proper Affair; annual local charity event which raised over $650K for the Achievement Centers.

Boca Raton, Florida

Set the vision and direction for the company then executed across all offline and online channels.Built corporate website from inception to launch: requirements, strategy, brand, look and feel, copy.Developed and designed marketing promotions, sales programs, literature, direct mail, brochures, audios, videos, product packaging and catalogs.Initiated and executed all social marketing efforts.Strategically developed and tactically implemented marketing strategies. As the voice of the brand, wrote and produced all company newsletters, magazines, brochures, direct mail pieces, press releases, etc.

Boca Raton

Implemented all national and international marketing strategies. Directed a team of 15, including directors; marketing, communication, event, brand and internet managers. Responsibilities included: - Marketing: promotions, sales programs, literature, direct mail, brochures, audios, videos, product packaging.- Internal and external communications: flyers, mailers, press releases, newsletters.- Events: both the marketing and logistics of events.- Website: look, feel, content, effectiveness.- Product launches: planned a number of major new product launches all of which achieved market share growth.Transitioned company through international buy-out and national merger.Developed corporate image and branding strategies based on research and competitive analysis.Created forecasts, budgets and set product pricing.Developed and implemented branding and marketing strategies with management team responsible for brand, content and front- and back-end analytics; all with goal of driving traffic and increasing sales.Created lead generation tools and prospecting programs.

Ft. Lauderdale, Florida

Strategically developed and tactically implemented marketing initiatives for the company’s 350 offices nationwide. Managed budget of $2+ M.Developed and executed million dollar national image and awareness advertising campaign, including magazine, radio, direct mail, newspaper, sales promotions.Designed packaging and messaging for printed collateral materials.Managed public relations for crises and positive communications opportunities.Developed website copy and design as well as advertising and marketing strategies.• Set strategic messaging for direct mail, collateral materials, brochures, newsletters, ads. • Oversaw co-op advertising with franchise owners.• Marketed new product introductions and promotions.• Maintained national corporate branding and identity program