Danielle Hafer Email & Phone Number

Mississauga, Ontario, Canada

Key liaison between sales & marketing teams - responsible for Herbs & Spices, Extracts, Recipe Mix & Thai Kitchen

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

- Seven month cross-functional development assignment- Provide customer-specific actionable insights in support of merchandising, assortment, pricing & shelving objectives - Develop & present holistic sales stories from multiple data sources (Nielsen MarketTrack, Nielsen Shopper Tracking, Numerator, Retail Link, IRI & Toolbox)

Mississauga, Ontario, Canada

Portfolio includes Billy Bee & Thai Kitchen

Mississauga, Ontario

Portfolio includes Club House Spices, McCormick Gourmet Spices, Club House Vanilla & Cake Mate- Lead annual business reviews and brand plans for both the spice & baking portfolios, representing over $70MM in annual net sales- Lead the development & execution of in-store marketing programs for the McCormick Gourmet brand, contributing to +4% consumption growth in 2019/2020- Lead the commercialization of four McCormick Gourmet innovation items exclusive to Loblaw’s two months ahead of schedule- Provide strategic and tactical leadership within cross functional teams consisting of finance, sales, production & advertising agencies

Mississauga, Ontario

Responsible for the Club House Vanilla and Cake Mate portfolio- Lead annual business reviews and brand plans for the baking portfolio, representing over $20M in annual net sales- Lead the development & execution of partnership Holiday Baking programs, generating +3.2% net sales growth in 2018- Closely monitor and analyze sales volume, market share and competition to provide actionable insight - Provide strategic and tactical leadership within cross functional teams consisting of finance, sales, production, advertising agencies and legal.

Mississauga, Ontario

- Dynamic role providing equal support to Pricing Strategy, Market Strategy & Planning, and Customer Insights & Analytics teams- Nielsen Answers trained, proficient in analyzing consumption, distribution & pricing data supporting various functions of the business- Supported VP of Sales by completing annual business reviews to provide strategic direction for all brands and customers- Collaborated with Supply Chain & Sales to manage projected aged inventory and minimize write-offs- Managed ongoing internal communications and meetings for the sales team

Mississauga, Ontario

- Prepared post analysis reports on executed programs to determine ROI- Co-lead United Way Fall Day of Caring event where volunteers in the office packed and delivered 300 meal kits to local food banks. Managed a team of over 70 volunteers, ordered product, coordinated delivery with food banks, and collaborated with United Way partner.- Lead all in-venue sponsorship elements for the Quebec International Peewee Hockey Tournament. Responsibilities included developing creative assets with the marketing agency, preparing contract with the Peewee organization, and ensuring all items were delivered to the tournament in time.

Mississauga, Ontario

- Conducted post analysis on promotional activity - Conducted retail visits to audit Unilever performance and strategies of key competitors -Prepared presentation material for customer meetings

Oakville, Ontario

- Completed monthly bank reconciliations and HST returns for over 300 companies - Assisted with the preparation and editing of Financial Statements and Management Discussion and Analysis report