Danielle Haggerty Email & Phone Number

Detroit, Mi, Us

New York, Us

Bank of America - Preferred Banking+ Manage podcast-focused media partnership with Money News Network for Bank of America Preferred Banking based on brand strategy and audience data. Program includes custom episodes of "Money Rehab with Nicole Lapin" podcast featuring Bank of America Preferred Banking solutions. Responsibilities include creative development and review of scripts and podcast episodes, social content, UTM link creation, media plan (IO) review and approval, and analytics.Bank of America - Digital Banking+ Manage multifaceted media partnership with Fortune for Bank of America Digital Banking based on brand strategy and audience data. Responsibilities include creative development and review of articles, video content and social posts, UTM link creation, media plan (IO) review and approval, and analytics.Hill's Pet Nutrition+ Manage multifaceted media partnership with mindbodygreen for Hill's Pet Nutrition evergreen content based on brand strategy and audience data. Responsibilities include creative development and review of custom and shoppable article content, video production, UTM link creation, media plan (IO) review and approval, program optimization, and analytics.

New York, Ny, Us

In June 2024, BCW merged with H&K to become BursonInova Health System+ Manage multifaceted media partnership with The Washington Post for Inova Schar Heart and Vascular based on brand strategy and audience data. Responsibilities include creative development and review of branded article, promotional units, and print piece, UTM link creation, media plan (IO) review and approval, and analytics.Bank of America - Retail Banking+ Manage multifaceted media partnership with The Everygirl for Bank of America Retail Banking based on brand strategy and audience data. Responsibilities include creative development and review of site post articles, podcast episodes, and newsletters, UTM link creation, media plan (IO) review and approval, and analytics.Bank of America - Financial Etiquette+ Manage multifaceted media partnership with TheSkimm for Bank of America Financial Etiquette based on brand strategy and audience data. Responsibilities include creative development and review of editorial articles and newsletters, UTM link creation, media plan (IO) review and approval, and analytics.

New York, Ny, Us

New York City Football Club + Manage multifaceted media partnership with Complex Networks promoting New York City Football Club and their Latine players based on brand strategy and audience data. Responsibilities include creative development and review of editorial article content, UTM link creation, media plan (IO) review and approval, program optimization, and analytics.Hill's Pet Nutrition+ Manage multifaceted media partnership with mindbodygreen for Hill's Pet Nutrition evergreen content based on brand strategy and audience data. Responsibilities include creative development and review of custom and shoppable article content, video production, UTM link creation, media plan (IO) review and approval, program optimization, and analytics.Bank of America - Credit Cards+ Manage multifaceted media partnership with Buzzfeed for Bank of America Credit Cards based on brand strategy and audience data. Responsibilities include creative development and review of custom videos, UTM link creation, media plan (IO) review and approval, program optimization, and analytics.Bank of America - Preferred Rewards+ Manage multifaceted media partnership with Well+Good for Bank of America Preferred Rewards based on brand strategy and audience data. Responsibilities include creative development and review of editorial articles, UTM link creation, media plan (IO) review and approval, program optimization, and analytics.Bank of America - Preferred Banking+ Manage multifaceted media partnership with mindbodygreen for Bank of America Preferred Banking based on brand strategy and audience data. Responsibilities include creative development and review of sponsored articles and custom editorial articles, UTM link creation, media plan (IO) review and approval, program optimization, and analytics.

New York, New York, Us

+ Manage multifaceted media partnerships, integrations and branded content programs for the Chevrolet brand and complete vehicle lineup based on brand strategy and audience data. Responsibilities include creative development and review, video and photo shoot production, program optimization, and analytics.+ Manage multiple vendors, production estimates and media contracts+2021 Media Partnership with GearJunkie+2022 Media Partnerships with Barstool Sports, Q. Digital and Linqia, Trip Savvy, iHeartMedia, NPR, Pandora/Stitcher, The Ellen DeGeneres Show, and Outside

London, England, Gb

Truck/Work - Branded Entertainment+ Manage the Ford Motor Company sponsorship of multi-platinum recording country artist Luke Combs+ Manage custom commercial and in-show integration production for Ford content in 2021 ACM Awards+ 2021 Media Partnership with the ACM Awards, Dick Clark Productions and CBSSUV/Adventure Vehicles+ Manage Bronco & Bronco Sport ambassador program (Team Bronco including influencer strategy, contracting, paid social amplification, and content generation+ Manage multifaceted media partnerships and branded content creation programs for Ford SUVs, including 2021 Bronco Sport launch. Responsibilities include creative development and review, video shoot production, program optimization, and analytics. Included 2 content programs, creating a total of 10 videos and 5 in-store activation displays.+ Manage multiple vendors, estimates, scopes of work on various projects+ 2021 Media Partnership with Matador Network

London, England, Gb

Truck/Work - Branded Entertainment+ Support management of Ford Motor Company sponsorship of multi-platinum recording country artist Luke Combs+ Manage custom commercial and in-show integration production for Ford content in 2021 ACM Awards +2021 Media Partnership with the ACM Awards, Dick Clark Productions and CBSSUV/Adventure Vehicles+ Manage Bronco & Bronco Sport ambassador program (Team Bronco including influencer strategy, contracting, paid social amplification, and content generation+ Manage Bronco Sport sponsorship of the Natural Selection Tour including branded content, media, social, and activation+ Manage multifaceted media partnerships and branded content creation programs for Ford SUVs, including 2021 Bronco Sport launch. Responsibilities include creative development and review, video shoot production, program optimization, and analytics. Included 2 content programs, creating a total of 10 videos and 5 in-store activation displays.+ Manage multiple vendors, estimates, scopes of work on various projects+2021 Media Partnerships with Matador Network, REI and The Natural Selection Tour,

Detroit, Mi, Us

In January 2021, GTB media teams became MindshareWork/Truck - Branded Entertainment+ Manage Ford commercial and integration production into 2020 ACM Awards on CBS featuring multi-platinum country artist Luke Combs+ Manage creation and implementation of sweepstakes on ford.com+ Support elements of Ford Motor Company and Luke Combs partnership+ Support vehicle integrations into Today Show editorial series "Heroes Among Us"+2019 Media Partnership with The Today Show+2020 Media Partnership with ACM Awards, Dick Clark Productions and CBSSUV/Adventure Vehicles+ Manage multifaceted media partnerships and branded content creation programs for Ford SUVs including the 2020 Ford Explorer. Responsibilities include creative development and review, video shoot production, program optimization, and analytics. Included 4 videos, 4 magazine print spreads, microsite development and banner ad creation.+ Manage planning of on-site activations for the Ford Bronco event tour throughout fall 2020+ Manage planning of activation of the Ford on-site display at 2020 Outdoor Retailer Snow Show+ Manage multiple vendors, estimates, scopes of work on various projects+2019 Media Partnership with Outside MagazineQuick Lane+ Manage the 2018 and 2019 Quick Lane Bowl sponsorship, public relations efforts and game day brand activation+ Work directly with Ford Field and Detroit Lions events team to execute brand-focused content onsite+ Manage event activation budgetSYNC/Connected Vehicle+ Support planning and activation of Ford-branded outdoor satellite spaces at 2019 and 2020 Consumer Electronic Show displaying connected vehicle technology

Detroit, Mi, Us

Support the execution of 2,000 yearly Ford test-drive events+ Responsible for compiling, analyzing and presenting program recaps+ Develop program execution strategy based on measurable goals and objectives+ Manage program branded content creation+ Manage program website vendor and lead all website related tasks+ Analyze and manage program budget+ Develop program awards submissions+ Organize and lead client status meetings

Detroit, Mi, Us

Manage 50 events for newly launched activation program for Ford Truck + Work directly with Ford dealerships & regional offices to effectively schedule & execute events + Develop all program communications & timelines + Act as Project Manager for internal analytics requests + Manage external vendors to execute program elements + Manage survey creation & results analyses + Manage program + Day-to-day contact for Ford marketing clientsSupport the execution of 1,200 yearly Ford test-drive events + Track Ford test-drive program budget + Organize branded photo & video content needs + Manage internal & external vendors to create promotional items + Manage relationships with external logistics vendor + Oversee survey development for RDA + Manage program charity partnerships + Authors and leads program newsletter development + Day-to-day contact for Ford marketing clients

Detroit, Mi, Us

Support the execution of 1,200 yearly Ford test-drive events + Manage event enrollment & capacities + Compile & analyze program metrics data + Issue call reports after Client status meetings

Detroit, Mi, Us

Support the execution of 1,200 yearly Ford test-drive events + Supports coordination of nationwide charitable test-drive events + Analyze information to gain program insights & improvement + Day-to-day contact for Ford dealerships nationwideCreate a fully integrated campaign for the Edsel & Eleanor Ford House + Worked with a team of interns to generate an effective strategy to engage a millennial audience at the Edsel and Eleanor Ford House, which was planned and presented to the client at the conclusion of the internship. This overarching strategy was selected by the client as their choice for best addressing their current needs and challengesMiscellaneous + Assisted Ford's Warriors in Pink team to ensure the successful execution of their Models of Courage retreats by helping to coordinate apparel and merchandise shipping and delivery

East Lansing , Mi, Us

- Works closely with non-profit organizations throughout the Greater Lansing and MSU communities - Solely responsible for organizing and planning drives and volunteer events for MSU Greenline- Runs bi-weekly meetings with External Philanthropy Cohort to help develop tactics to better promote events and increase awareness and participation- Responsible for planning, promoting, coordinating, and tracking over 3,500 volunteer hours for over 200 students- Attends weekly meetings to monitor and improve a program responsible for raising over $2 million annually- Organizes charity sporting event each semester grossing over $5,100 for MSU specialized funds

East Lansing , Mi, Us

- Works closely with non-profit organizations throughout the Greater Lansing and MSU communities - Works alongside the External Philanthropy Manager to organize and plan drives and volunteer events for MSU Greenline- Runs bi-weekly meetings with External Philanthropy Cohort to help develop tactics to better promote events and increase awareness and participation- Assists in planning, promoting, coordinating, and tracking over 3,500 volunteer hours for over 200 students

East Lansing , Mi, Us

- Oversees a team of 12-14 callers for the entirety of a semester- Works with callers to meet their long-term and short-term goals- Helps callers build and establish a relationship with MSU alumni and parents- Provides callesr with feedback to help them improve, with the goal of increasing funds raised for Michigan State University- Compiles stats after every shift, weekly and on an end-of-semester basis- Works very closely with 11 other supervisors on staff to overcome problems within the program and to provide solutions

East Lansing , Mi, Us

- Works with a team of callers to meet long-term and short-term goals- Establishes a relationship with MSU alumni and parents to support various funds for university advancement - Mentor to new callers within the program- Raised over $22,000 for university advancement and MSU specialized funds- Member of the Mentor Committee, which strives to create a better and more fluid work environment- Member of the External Philanthropy Cohort, which aids in the planning, promotion, coordination, and execution of philanthropy events hosted by MSU Greenline

Glenview, Il, Us

- Communicated very often with customers- Helped organize inventory- Deposited checks for the store location- Worked closely with managers