Global Marketing leader responsible for the planning, management and execution of all marketing functions to drive awareness, growth and profitability. Orchestrated the marketing strategy and execution for the brand, business units and international regions to increase B2C brand presence, while also building B2B marketing partnerships with 350+ brands worldwide. • Orchestrated comprehensive rebranding initiative (visual, messaging, logo, brand standards) over an 8-month period, earning 100% stakeholder buy-in across all regions (Korea, Japan, EMEA, NA and China) to demonstrate commitment to partners, and reposition Boa from B2B as a leader in the B2C space. Developed unique messaging and content for each target consumer segment within the snowboard, cycling, hike, golf, run, workwear and medical categories. • Navigated and led a company-wide digital initiative with internal staff and outside agencies tasked with re-building the website localized in 8 languages, launching new social handles, developing a Direct to Consumer acquisition strategy, and executing digital media buys.• Built a single, global 5-year strategic plan for the brand and gained agreement from each global business unit while creating alignment with the company’s mission, vision, values and financial objectives.• Transitioned the existing PR agency out and brought on a new agency that better met the goals and objectives of the organization. Grew overall media impressions 20% YoY between 2017 and 2018.• Managed the global consumer insights study to benchmark brand awareness and positioning across all regions and industries including snowboard, cycling, hiking, golf, run, and workwear. The study informed our KPI’s and offered insights into the 5-year strategic plan. • Developed, communicated and enforced brand standards across all 350+ global brand partners to ensure compliance and consistency of messaging, logo usage, and positioning.

Led, developed and implemented integrated marketing communication strategies to build the brand within the premium denim market. Responsible for designing, executing and measuring the success of comprehensive marketing programs to enhance the Hudson image and position in the marketplace and general public. • Pioneered a more focused storytelling approach for product marketing initiatives while maintaining specialization between all consumer segments. Initiated integrated Go to Market plans and consistent messaging by removing silos between product, sales, marketing and delivering measurable results.• Created brand positioning and creative strategy focused on differentiation in a saturated and competitive market. Analyzed market position, competitive threats, market trends and responded accordingly to achieve global sales, brand and profit objectives.• Developed and implemented visual and digital marketing programs, incentives and events with Nordstrom’s, Sak’s, Bloomingdales, Zappos, Amazon and other large format retailers. • Drove brand identity consistently across the organization on a global scale as well as maximizing brand awareness and exposure. • Managed, created and monitored multi-dimensional campaign calendar for seasonal launches, PR pushes, event activations, digital campaigns, sales conferences, trade shows, milestones and events.

Provided leadership and direction to the brand, digital and retail marketing teams and developed out of the box marketing strategies, while simultaneously launching product and branding initiatives. Accountable for brand consistency across the global organization and maximizing brand exposure. Key decision maker regarding alliances with sales, product, events, athletes, PR, strategic partnerships and other strategic objectives.• Crafted Go to Market strategies utilizing PR, team, events, digital and retail channels to build awareness and brand preference for men’s, women’s and youth categories. Conceived and implemented the first of its kind “one day” Go to Market strategy, known as 8.13, for the new product season representing e-commerce, eight flagship stores and 500+ specialty retail doors across the globe. • Introduced a business case to senior leadership to invest in a digital database and consumer acquisition strategy for all direct sales channels. Upon approval, led the integration of the new platforms resulting in better knowledge of the Burton customer and their purchase behaviors, streamlined digital marketing efforts and spend, and ultimately increased sales.• Oversaw digital marketing efforts including e-mail campaigns, database management, segmentation, re-targeting and display ads for Burton.com. Aligned brand and e-commerce initiatives to balance the brand and sales objectives for Burton.com.• Concepted and produced the first direct to consumer spring/summer apparel and bags catalog to support the brand in moving from a seasonal business to a year-round business model. • Prioritized and focused on stronger communication and marketing support for all retailers resulting in re-gained trust towards the brand and improved B2B partnerships. Established industry leading in-store marketing campaigns and support; awarded Best POP Materials from TransWorld Business for two consecutive years.

Planned and executed the integrated marketing plan and all marketing projects to budget within advertising, team, POP, sales materials, websites, events, sponsorships, promotions and PR.

Managed all dealer relations for K2 Sports including Ride Snowboards, K2 Snowboarding, Morrow, 5150, K2 Ski, K2 Bike and Velvet/Version.

Impactful background in Sales, Service, Merchandising, Planning, Analysis and Market Awareness bringing experience in building profitable assortments to specialty retailer focused on consumer experience and best-in-class practices.

Servicing of Option Snowboards, NFA Outerwear, Special Blend and Split brands through a highly demanding territory.