Danielle Hatchett Email & Phone Number

Washington, Dc, Us

Iowa, United States

Washington D.C. Metro Area

⬥ Lead and implement digital, content, and social media marketing strategies and projects for a rapidly growing portfolio of corporate, nonprofit, advocacy, and entrepreneur clients⬥ Build a portfolio of digital marketing client accounts including AARP, American College Testing (ACT), Pattern Energy, Economic Club of New York, and Menopause Made Modern (MMM).⬥ Partner with ACT to generate 4.4M impressions across Twitter, Instagram, and Facebook and gain 3,500 new Twitter followers via organic social media strategy⬥ Run an organic, 200-participant, community driven Twitter Space on first-generation education equity to gain 1.3M impressions, and trended in the Top 5 nationally in the midst of a busy news cycle and Top 2 in DC⬥ Drive a 60% increase in organic engagement and 35% increase in followers on Twitter, Instagram, and Facebook by developing a social media strategy targeting women over 45 for MMM⬥ Gain 10+ press placements and multiple podcast invitations for MMM within first 8 months of collaboration due to strategically targeted social media campaigns and community engagement methods⬥ Create and manage multi-platform content for clients, curating relevant and engaging pieces for targeted

Washington D.C. Metro Area

⬥ Promoted by the Director of Communications to lead the development and execution of AFL-CIO’s content strategy, training leadership, field staff, and allied organizations on digital organizing and social media best practices, to gain a weekly reach of 1.4M impressions on Facebook and 500,000 on Twitter⬥ Launched and grew AFL-CIO social media community from 0 to 350,000+ combined followers via organic and paid strategies, and providing AFL-CIO unions and allied organizations with social media campaign toolkits containing pre-generated graphics and social content⬥ Executed the social media campaign work for the 2016 presidential election, resulting in 242M impressions on the branded hashtag ⬥ Garnered an average of 1.5M impressions per event by spearheading on-site social media strategy and coverage for on-the-ground actions, conventions, and conferences⬥ Analyzed engagement data and trends to produce monthly insight summaries for executive leadership team, guiding conversations around future steps and strategies for recalibrating and optimizing media approaches

Washington D.C. Metro Area

⬥ In my initial role at AFL-CIO, I worked with a collaborative team of graphic designers, content experts, and web developers, designing brand new campaign microsites and analyzing metrics to make strategic recommendations to senior leaders⬥ Crafted editorial calendar and posting schedule and monitored engagement on social media channels, increasing brand awareness by 10%⬥ Analyzed engagement metrics to offer strategic guidance to marketing senior leaders⬥ Monitored and updated our external 7,000-page website (aflcio.org), implementing and iterating on content creation strategies, which led to a 15% increase in website and blog traffic

Hanover, Maryland

Created and managed overall social media strategy for the television show, Black College Quiz. Worked alongside lean marketing team to develop and implement on-air social strategy for tapings. Provided on-site live coverage during television airings, producing original content on social platforms and engaging with virtual viewing audience.

Arlington, Virginia, United States

Following my DEA web development experience, I was promoted to lead the agency’s internal and external website content strategy and creation efforts. I managed a team of 5 web developers and graphic artists, all responsible for producing and posting original content.

Arlington, Virginia, United States

I started my career in the world of web development, building and managing the DEA’s 30,000+ page intranet for all internal employees as well as 3,000+ page external-facing website (dea.gov). While getting my feet wet in web development and design, I also established web application best practices and wrote detailed training guides – both shared widely throughout the agency.

Master Of Arts - Ma, English Language And Literature, General

Bachelor Of Arts - Ba, English Language And Literature/Letters