Danielle Haubner Email & Phone Number

Footwear, Jewelry, Handbags, Fashion Accessories, Legwear

Elmsford, New York, US

New York, NY, US

• Drive the product development and growth strategies for Alfani and Giani Bernini brands with $70M in annual sales. Grew these brands by almost $15M in two years.
• Ensure product differentiation by brand and exceptional price/value ratio.
• Drive sales and margin with developing balanced shoe lines, maximizing key items, negotiating competitive pricing for quality product, and initiating strategic markdowns.
• Influence the Buyer to place the optimal assortment by class, channel, and region.
• Interpret trends to develop seasonal strategy for OTB and Class plans.
• Inspire and challenge my team and vendor/design partners, to identify opportunities to maximize sales and profitability.

New York, NY, US

• Source and develop knit top/dress/athleisure classifications of $60 million annual sales volume. This includes shopping into new trends, updating best sellers from prior years and coordinating with the design team on.
• Create weekly and monthly selling recaps to determine voids and opportunities for future deliveries.
• Negotiate costing for all styles to achieve competitive pricing and strategic mark-up goals.
• Partner with MMG overseas counterparts, as well as design, color/cad and technical design teams, to maintain production timeline to achieve on-time delivery and quality product.
• Create vendor allocation plans in partnership with upper management that ensures global sourcing strategy is sustained.
• Review make of new development and fit, when counter sourcing new factories to determine level of quality.

New York, NY, US

• Assist in the development of the line and style plans, within the context of the sales/margin plans and business strategy.
• Monitor and report merchandise performance by program and style in order to develop more profitable assortments.
• Compile and share information within team on trends, pricing, positioning, materials and assortments.
• Support the product manager with pricing negotiation and pricing management with overseas offices.
• Responsible for communicating, conducting, and selling line to divisions.
• Collaborate with cross functional teams (design, tech design, colorists, cad artists) to produce saleable/profitable merchandise.

New York, NY, US

Dublin, CA, US

• Effectively demonstrates ability to establish strong relationships with vendors and excercises flexibility in an approach to negotiations.
• Manages the open-to-buy to insure the availability of having liquidity for opportunistic buys.
• Objectively assesses merchandise mix to continually improve assortments.
• Consistently shops competition to obtain information from vendors with regards to market trends and current buying activity of competitors.
• Work closely with analysts and control to maximize opportunities and react to business trends.

New York, NY, US

• Create assortments and manage Better Sportswear Private Label department, consisting of about 20-25 brands. Launched Petites dept.
• Analyze and react to selling, key item analysis, vendor profitability, and aged inventory. Complete accurate financial forecasts, evaluating sales, markdowns, and receipts.
• Communicate with stores on business opportunities, assortment needs, stock levels, and strategize to maximize sales.
• Branch to metro doors to merchandise floors and conduct seminars. Help organize in-store events within departments to drive sales and to create excitement on the selling floors.

New York, NY, US

New York, NY, US

Bachelor, Fashion Merchandising Management

Education record