Danielle Haupert Email & Phone Number

Souderton, Pa, Us

Peabody, Massachusetts, United States

Drive the development and implementation of communication programs through coordinated workstreams, enhancing the organization's effectiveness in delivering marketing assets and communications to specific audiences. Design internal communication plans to introduce and integrate programs, offer training and resources, and gather feedback for refining strategies that improve client experiences.• Directed the RFP process for a new marketing agency responsible for creating a first-ever brand campaign; leads in-flight projects and day-to-day marketing support. • Introduced a new business continuity communications program, overseeing the development and implementation of an internal communication plan. Orchestrated a schedule for the rollout of assets to ensure seamless communication to clients. • Lead the external communication strategy for crisis response; collaborate with cross-functional teams to develop internal and external messaging in response to critical events impacting clients, service, employees or client inventory. • Provide leadership and guidance throughout the organization to communicate updates, changes and critical information to external audiences. Drive the creation and execution of communication plans to align with the business objectives.

Boston, Massachusetts, United States

Developed and implemented communication programs using customer insights to inform the strategy with the goal of engaging customers to improve their perception and advocacy. Managed communications plans focused on delivering critical information to customers throughout the customer lifecycle journey. ● Collaborated with cross-functional teams to create standard processes and materials to support merger and acquisition activities. Developed a communications toolkit to provide structure and direction for managing external communications throughout the acquisition process with the result of improving the customer experience. ● Led the communication strategy for crisis response; developed messaging in response to critical events impacting customers, service, employees or inventory. Collaborated with Media Relations to develop messaging supporting internal and external communications before, during and after an event. Responded to an average of 5 major events and 30 minor events annually. ● Developed strategy and communications to support signature acquisition to expand the core business. The acquisition increased the customer base by 28,000 customers with annual revenue contribution of an estimated $129M globally. ● Developed customer communications programs to support onboarding of new and acquired customers. On average, 25,000 customer accounts are on-boarded annually.● Increased subscribership to monthly customer e-newsletter; measured increases of 15% and 11% respectively, using integrated communications as part of onboarding.

Collegeville, Pennsylvania, United States

Using customer insights, I develop and implement communication programs that deliver critical information to our customers – improving their experience and perceptions to win loyalty and advocacy. We employ a multi-channel communications approach that focuses on creating and sustaining value messaging programs and providing branded communications across the customer lifecycle.

Colmar, Pennsylvania, United States

As Dorman's Product Marketing Manager, I collaborated with Product Management teams to launch new products and promote existing product lines. Provided counsel and recommendations for new product positioning and key messaging to market to the sales channel and national retail customers. Utilized web, audio and video mediums for product launches.

Horsham, Pennsylvania, United States

As Ametek’s Marketing Coordinator, I worked to establish a lead processing function to track and communicate lead information to internal and external partners for proper follow-through and to drive sales. Results of which helped increase pipeline opportunities to the companies all-time high by the middle of 2006.

King Of Prussia, Pennsylvania, United States

Senior level manager with accountability for sales, managed the operations of a call center, and managed a $2 million marketing budget. Designed and led a team of healthcare support personnel to adopt a sales process that increased close rates to produce nearly $45 million in annual revenue, a 5% increase over the previous year.

Souderton, Pennsylvania, United States

Implemented a segmentation strategy to broaden and deepen consumer relationships using target marketing. Performed all database research, manipulated syndicated market research and conceptualized new product lines to improve consumer retention and, in turn, improve household profitability.

Brand Management Certificate

Strategic Storytelling Certificate

Bachelor Of Science - Bs, Marketing

Activities and Societies: Field Hockey, Alpha Sigma Tau, Phi Beta Lambda, Student Marketing Assoc.