Danielle Hecker Email & Phone Number

Greater Minneapolis-St. Paul Area

Mobilized team of 3 direct reports, guiding organizational change management activities for $50M AGILE IT projects. Consulted cross-functional teams of 75+. • Designed and implemented enterprise change strategy, deploying 44K+ iPod devices to 300K end-users, the largest scale deployment of consumerized devices in industry to date. • Exceeded adoption goals in 90% of 1.8K+ stores in 30 days, saving $1.2M in technical support, leveraging 40+ change agents equipped with usage metrics.• Created proposal and influenced executive leadership, securing $1M for video training capability upon identifying critical adoption risk, improving deployment utilization 35%. • Integrated change management within project management center of excellence, expanding services for 400+ projects.• Developed business readiness reporting for 1.8K stores, analyzing roll-out impacts to people, process, and technology to align leaders, prioritize support, and mitigate risks to adoption.

Greater Minneapolis-St. Paul Area

Led team of 4 direct reports, overseeing enterprise projects and operations planning for Stores. Consulted with 50+ project teams on business readiness.• Developed business planning tools integrating financials, operations, and deployment schedules for upstream planning and influence, leveraged by 5 divisions (strategic messaging, collision mitigation, accurate payroll budgets) and downstream execution in 1.8K stores. • Led cross-functional restructure project to optimize and align resources to drive growth strategies, which resulted in $2.8M of expense consolidation. • Nominated by senior leaders to develop strategy for 40+ executive roles supporting omni-channel initiatives and leading corresponding organizational design activities, including role description, performance plan and measures, processes / tools, and support model.• Analyzed operational and service metrics for 1.8K stores to identify best practice execution gaps. Developed monthly priorities for 80+ change agents, which supported the highest operations score of 96.6% YTD.• Consulted on workload system requirements for a deployment management solution (Reflexis) with an estimated $2M in annual expense savings.

Brooklyn Park, Mn

Coordinated operational excellence in $2B market, representing 59 stores and 5K employees. Acted in field change agent role and headquarters liaison. • Coached and developed leaders and teams, which enhanced 12 of 15 operational metrics and produced 3.5% productivity boost, analyzing P&Ls and operational data.• Trained and measured best practice utilization, which resulted in the delivery of 8bp improved profitability, through reduction of markdowns and inventory management.• Managed 12 store remodels that delivered on time, within budget, and maintained sales and service disruption goals throughout project lifecycle.

Shoreview, Mn

Operated $70M superstore with 250+ employees including P&L oversight, scheduling, operations, budgeting, food production, compliance, and staff development.• Furnished all key financial metrics, exceeding sales goal by $400K, making payroll budget by $400K, and expense budget by $60K.• Initiated talent succession planning for 70+ executives, contributing to 18 lateral and 4 next-level promotions, with less than 5% open positions YTD. • Received outstanding results in Best Team Survey for total store (including 85% overall satisfaction and 91% leadership upward feedback) by engaging employees in organization vision, cultivating culture of talent development, and empowering staff to make decisions.

Lacrosse, Wi

Headed $30M general merchandise store with 150+ employees, including P&L responsibility, budgeting, scheduling, operations, and employee development.• Delivered all key financial metrics, surpassing sales goal by $850K, payroll budget by $220K, and expense budget by $16K.• Removed store from “focus list” for poor Employee Opinion Survey results (from 64% to 87% overall satisfaction and 92% leadership upward feedback in 1st year) by coaching and developing employees, managing performance, and implementing best practices.• Augmented store productivity 8% over LY with a 10bp logistics improvement, reducing turnover 35%.

Red Wing, Mn