Danielle Hinckley Email and Phone Number

I oversee the strategy, planning, and execution of projects within Miami University's University Communications and Marketing department, a team of 70+ marketing and communications professionals.—Develop and execute strategic project plans aligned with the communications and marketing objectives, ensuring alignment with overall university goals.—Lead a team of project managers, providing guidance, mentorship, and support to ensure successful project delivery on time and within budget.—Collaborate cross-functionally with marketing, storytelling, academic marketing, enrollment marketing, and operations to streamline processes and optimize project workflows.—Implement best practices and project management methodologies to enhance efficiency, productivity, and quality of project deliverables.—Manage stakeholder expectations by communicating project timelines, progress, and potential risks, and providing solutions to mitigate these risks.—Conduct regular project intake and status meetings, identify bottlenecks, and implement corrective actions to keep projects on track.—Oversee resource allocation and budget management to maximize project outcomes.—Evaluate project performance metrics, analyze results, and present recommendations for continuous improvement.—Foster a culture of collaboration, innovation, and excellence within the project management team.

-Plan, manage, and execute an integrated and comprehensive communication plan using varying media, including email, paper, web, text messaging, and social media at all stages of the recruitment, admission, and yield process for various audiences (prospective students and their influencers) -Serve as a liaison to Enrollment Management & Student Success for specific communication plans -Ensure communication workflows are monitored and adjusted as needed based on client and audience needs -Set up events in the CRM (Technolutions Slate) and manage the event communication flows -Serve as the liaison to mailing vendors for print projects ensuring they receive the mailing data, as well as manage timelines for delivery-Monitor and benchmark other university communications and marketing strategies for best practices and creative approaches to communicating with target audiences-Conduct monthly communication meetings with various audience teams to discuss current and upcoming projects -Analyze email delivery statistics and web traffic for data-driven planning -Design smaller print projects for event and promotional materials-Supervise one staff member in Enrollment Marketing & Communication-Assist admission staff during prospective and admitted student events

-Plan, manage, and execute an integrated and comprehensive communication plan using varying media, including but not limited to email, paper, web, and social media for prospective undergraduate students, parents, and other targeted audiences at all stages of the recruitment, admission, and yield process-Ensure communication workflows are monitored and adjusted as needed based on client and audience needs-Provide prospective student data to admission personnel, mail centers, academic divisions and other offices as needed for all related communication plans-Serve as the liaison to University Communications and Marketing (UCM) for specific communication plans to ensure projects are developed and executed to meet the clients' needs-Monitor and benchmark other university communication and market strategies for messaging ideas, best practices, design concepts and creative approaches to communication with target audiences

-Teach classes in all grades and subject areas based on pre-determined plans from original teacher-Work with students in all learning areas from special education classrooms to honors classes-Instruct classes using PowerPoints, videos, teaching manuals, and games-Help students better understand lessons through classroom work and homework-Supervise students in study hall type settings in middle and high schools and recesses in elementary schools

-Worked with two other colleagues to provide necessary content to Mercer and Auglaize counties to inform the communities about the job opportunities in the area-Posted content to our social media accounts including Facebook, Twitter, and Blogger-Updated our website by posting new jobs and blogs-Contacted local businesses and schools in an effort to obtain profiles to place on our website-Assisted our designer in putting together promotional material for Hometown Opportunity.

-Edited articles every week that are posted on the B/R website-Edited headlines following B/R and SEO guidelines-Flagged articles that violate B/R content standards

-Prepared materials two days a week for professors teaching lectures-Acted as an Instructional Assistant in lab two days a week for a class of 16 students-Taught a lesson each week on Adobe InDesign, Illustrator, or Photoshop-Assisted students in executing their designs.

-Twenty What magazine was the capstone project created by the Magazine, Newspaper, and Online Journalism master's students at the S.I. Newhouse School of Public Communications.-Served as copy chief, where I oversaw various copy editors.-Pushed copy from copy edit to fact check to copy edit to art-Read all body copy and display text to check for style, grammar, punctuation, and spelling.

-Fact checked and copy edited four stories on my own-Participated in a group copy editing session where we read over every story before it was sent to art-360 Degrees is a culture magazine at Syracuse University where writers and editors look at an article from every angle to provide the best content on culture and politics at Syracuse and around the world.

-Edited stories before they go to print-Contributed to the magazine-BAKED magazine is printed once a semester and focuses on cooking, baking and all things delicious.

- Assisted students with resume and cover letter revisions- Helped students find jobs and internships- Edited personal statements for graduate and professional school applicants- Co-organized panel/discussion board of professionals to talk with students- Created various documents to be used throughout the office

- Wrote stories for the newsletter to distribute to Honors students- Designed layout of newsletter for print- Edited newsletter for errors before printing

- Reviewed and edited student papers and projects- Assisted students with specific class assignments- Proofread using MLA documentation- Edited personal statements for graduate and professional school applicants

- Acted as a Categorical Editor (Photography) for Capital’s literary arts magazine- Reviewed submissions from students and narrowed the entries up for print